Easypaisa is a Pakistani

mobile wallet A digital wallet, also known as an e-wallet, is an electronic device, online service, or software program that allows one party to make electronic transactions with another party bartering digital currency units for goods and services. This ca ...

mobile payment A mobile payment, also referred to as mobile money, mobile money transfer and mobile wallet, is any of various payment processing services operated under financial regulations and performed from or via a mobile device, as the cardinal class of ...

s and

branchless banking A direct bank (sometimes called a branch-less bank or virtual bank) is a bank that offers its services only via the Internet, email, and other electronic means, often including telephone, online chat, and mobile check deposit. A direct bank has no b ...

services provider. It was founded in 2009 by

Telenor Pakistan Telenor Pakistan (Pvt.) Limited (Urdu: ٹیلی نار پاکستان) is the second largest cellular & digital services provider in Pakistan owned by Telenor Group, which is an international provider of voice, data, content and mobile commun ...

. It also provides digital payment service through

QR code A QR code (an initialism for quick response code) is a type of matrix barcode (or two-dimensional barcode) invented in 1994 by the Japanese company Denso Wave. A barcode is a machine-readable optical label that can contain information about th ...

in partnership with Masterpass and is the only GSMA mobile money certified service in Pakistan. Easypaisa was initially launched as a money transfer service through Unstructured Supplementary Service Data (USSD) channels. In 2016, Easypaisa mobile app was launched to carry out a host of financial transactions other than money transfer. Easypaisa is the branchless banking service of Telenor Microfinance Bank which is jointly owned by

Telenor Group Telenor ASA ( or ) is a Norwegian majority state-owned multinational telecommunications company headquartered at Fornebu in Bærum, close to Oslo. It is one of the world's largest mobile telecommunications companies with operations worldwide, ...

, one of the world’s largest telecommunications company across the Nordics and Asia with 186 million customers, and

Ant Group Ant Group ()'','' formerly known as Ant Financial, is an affiliate company of the Chinese conglomerate Alibaba Group. The group owns the world's largest mobile (digital) payment platform Alipay, which serves over 1.3 billion users and 80 million ...

, an affiliate company of Alibaba Group and the operator of the world's leading open digital lifestyle platform,

Alipay Alipay () is a third-party mobile and online payment platform, established in Hangzhou, China in February 2004 by Alibaba Group and its founder Jack Ma. In 2015, Alipay moved its headquarters to Pudong, Shanghai, although its parent compan ...

. On, January 17, 2023, Easypaisa launched debit card.

History

Easypaisa was launched in 2009 by

in partnership with Tameer Bank, which was later renamed as Telenor Microfinance Bank. Initially, it was launched as a money transfer service only. Boogers Shahbano Currently, it has 9 million monthly active users, a growth of 28 percent compared to 2019. The current CEO of EasyPaisa is M. Mudassar Aqil

References

External links

Easypay Payment Gateway
Overview of Easypay online payment solution * https://lcg.lums.edu.pk/wp-content/uploads/2021/04/startup_ecosystem_v_1.0.pdf 2009 establishments in Pakistan Mobile payments Pakistani brands Payment service providers Telenor {{Pakistan-company-stub

History

See also

References

External links