Easy to Assemble is a

web series A web series (also known as a web show) is a series of scripted or non-scripted online videos, generally in episodic form, released on the Internet, which first emerged in the late 1990s and became more prominent in the early 2000s. A single i ...

created by and starring

Illeana Douglas Illeana Hesselberg (born July 25, 1961 or 1965), known professionally as Illeana Douglas, is an American actress and filmmaker. She appeared in three episodes of '' Six Feet Under'', for which she received a Primetime Emmy Award nomination as O ...

, and sponsored by furniture store

IKEA IKEA (; ) is a Dutch multinational conglomerate based in the Netherlands that designs and sells , kitchen appliances, decoration, home accessories, and various other goods and home services. Started in 1943 by Ingvar Kamprad, IKEA has been t ...

. Douglas plays a fictional version of herself trying to quit acting and work a "real job" at the IKEA store in

Burbank, California Burbank is a city in the southeastern end of the San Fernando Valley in Los Angeles County, California, United States. Located northwest of downtown Los Angeles, Burbank has a population of 107,337. The city was named after David Burbank, w ...

. She soon finds she cannot leave Hollywood behind when fellow actress Justine Bateman starts an internet talk show called "40 and Bitter" on the floor of IKEA. The series has had several notable guest stars, including

Jeff Goldblum Jeffrey Lynn Goldblum (; born October 22, 1952) is an American actor and musician. He has starred in some of the highest-grossing films of his era, such as ''Jurassic Park'' (1993) and '' Independence Day'' (1996), as well as their sequels. ...

Keanu Reeves Keanu Charles Reeves ( ; born September 2, 1964) is a Canadian actor. Born in Beirut and raised in Toronto, Reeves began acting in theatre productions and in television films before making his feature film debut in '' Youngblood'' (1986). ...

Jane Lynch Jane Marie Lynch (born July 14, 1960) is an American actress, comedian and author. She is known for starring as Sue Sylvester in the musical comedy series ''Glee'' (2009–2015), which earned her a Primetime Emmy Award. Lynch also gained recogni ...

Justine Bateman Justine Tanya Bateman (born February 19, 1966) is an American writer, director and producer. Her former acting work includes ''Family Ties'', '' Satisfaction'', ''Men Behaving Badly'', ''The TV Set'', ''Desperate Housewives'', and ''Californic ...

Tim Meadows Timothy Meadows (born February 5, 1961) is an American actor and comedian. He was one of the longest-running cast members on ''Saturday Night Live'', where he appeared for ten seasons and for which he received a nomination for the Primetime Emm ...

Cheri Oteri Cheryl Ann Oteri () is an American actress and comedian. A nominee of a Primetime Emmy Award, Oteri is best known for her tenure as a cast member on the NBC sketch comedy series ''Saturday Night Live'' from 1995 to 2000. Early life The daughte ...

Tom Arnold Tom Arnold may refer to: * Tom Arnold (actor) (born 1959), American actor * Tom Arnold (economist) (born 1948), Irish CEO of Concern Worldwide * Tom Arnold (footballer) (1878–?), English footballer * Tom Arnold (literary scholar) (1823–1900), ...

, Ed Begley Jr.,

Kevin Pollak Kevin Elliot Pollak (born October 30, 1957) is an American actor, comedian, impressionist and podcast host. He has appeared in over 80 films; his roles include Sam Weinberg in Rob Reiner's legal film ''A Few Good Men'', Jacob Goldman in '' Grump ...

Fred Willard Frederic Charles Willard (September 18, 1933 May 15, 2020) was an American actor, comedian, and writer. He was best known for his roles in the Rob Reiner mockumentary film ''This Is Spinal Tap'' (1984); the Christopher Guest mockumentaries ''Wai ...

Daryl Sabara Daryl Christopher Sabara (born June 14, 1992) is an American actor. He is known for portraying Juni Cortez in the ''Spy Kids'' film series and for a variety of television and film appearances, including '' The Polar Express'', '' Wizards of Wa ...

Wilson Cleveland Wilson Cleveland (born July 4, 1974) is an American actor, producer and writer. He is known as the creator, producer and co-star of ''Leap Year'' and ''The Temp Life''. Career In 2006, Cleveland created and starred as the character Nick Chiapet ...

Ricki Lake Ricki Pamela Lake (born September 21, 1968) is an American television host and actress. She is known for her lead role as Tracy Turnblad in the 1988 film ''Hairspray'', for which she received a nomination for the Independent Spirit Award for Be ...

David Henrie David Clayton Henrie ( ; born July 11, 1989) is an American actor, writer, and director. He is noted for playing Ted Mosby's future son Luke on ''How I Met Your Mother'' and Justin Russo in ''Wizards of Waverly Place'', as well as starring in th ...

Patricia Heaton Patricia Helen Heaton (born March 4, 1958) is an American actress and comedian. She is best known for her work on sitcoms, having played Debra Barone on ''Everybody Loves Raymond'' (1996–2005) as well as Frances "Frankie" Heck on '' The Middl ...

, and

Eric Lange Eric Lange (born February 19, 1973) is an American actor. He is known for his work on television, where he has appeared in a wide variety of both Character role, supporting and leading roles. Lange played the recurring roles of Stuart Radzinsky ...

Awards and recognition

The series has won numerous advertising and creative awards. ''Ad Week'' magazine awarded ''Easy to Assemble'' one of the top five "Best Branded Deals" of 2010. In that same year, ''Easy to Assemble'' was nominated for seven "Streamy" awards winning "Best Ensemble Cast" and "Best Product Integration." It also picked up a nomination for "Best Individual Performance" for Illeana Douglas at the 14th Annual Webby Awards, and won two Webbys: "Best Branded Content", and "Best Comedy Episode" for its spin-off series ''Spärhusen''. Additionally, Douglas received the ITV Fest 2010 Innovator Award and the 2010 "Best Online Performance Award" from the 2010 Banff World TV Fest. ''Easy to Assemble'' and IKEA were also honored to receive the 2010 NATPE "Digital Luminary Award". In 2012, the series was twice a Webby Honoree for Individual Performance and Best Writing. In 2013 ''Easy to Assemble'' was a Webby Honoree for Best Individual Performance for the episode "This Side Up".

References

External links

* {{DEFAULTSORT:Easy To Assemble 2008 web series debuts American comedy web series