Easy Rock Network
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Easy Rock is an
adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...
music radio brand of
Manila Broadcasting Company Manila Broadcasting Company (MBC) is a radio and television network in the Philippines. MBC is currently owned by the FJE Group of Companies of Fred J. Elizalde, which also operates hotels and Pasay-based amusement park Star City. Its AM fla ...
(MBC). Its main studios are located in Star City Complex,
Pasay Pasay, officially the City of Pasay ( fil, Lungsod ng Pasay; ), is a 1st class Cities of the Philippines#Legal classification, highly urbanized city in the Metro Manila, National Capital Region of the Philippines. According to the 2020 census, i ...
,
Metro Manila Metropolitan Manila (often shortened as Metro Manila; fil, Kalakhang Maynila), officially the National Capital Region (NCR; fil, link=no, Pambansang Punong Rehiyon), is the capital region, seat of government and one of three List of metrop ...
. Its flagship station is
DWRK DWRK (96.3 FM), broadcasting as 96.3 Easy Rock, is a radio station owned and operated by Manila Broadcasting Company. It serves as the flagship station of Easy Rock Network. The station's studio is located at the MBC Building, Star City, Vic ...
in Metro Manila, with seven regional stations located throughout the Philippines either owned by MBC or its sister companies within the company's media group.


History

The Easy Rock Network was formed on May 18, 2009.The Birth of the Easy Rock network
Manila Broadcasting Company Manila Broadcasting Company (MBC) is a radio and television network in the Philippines. MBC is currently owned by the FJE Group of Companies of Fred J. Elizalde, which also operates hotels and Pasay-based amusement park Star City. Its AM fla ...
, retrieved July 30, 2009
The Birth of the Easy Rock Network
Google Archive, retrieved October 5, 2009
The formation of the Easy Rock Network started with an initial rebrand of the newly acquired
DWRK DWRK (96.3 FM), broadcasting as 96.3 Easy Rock, is a radio station owned and operated by Manila Broadcasting Company. It serves as the flagship station of Easy Rock Network. The station's studio is located at the MBC Building, Star City, Vic ...
radio station, which MBC bought from the
ACWS-United Broadcasting Network ACWS-United Broadcasting Network is a broadcast media company in the Philippines. It owns several radio stations in areas, as well as its focus on the Multipoint Video Distribution System (MVDS) for wireless broadcast distribution. History AC ...
on October 6, 2008.Elizaldes’ Manila Broadcasting acquires 96.3 Wrock
The Easy Rock network was later expanded by rebranding a number of former
Yes FM ' Yes 101 (100.8, 101.0 F.M.) is an English radio station in Sri Lanka. Yes FM principally plays contemporary hit music. Yes 101 commenced broadcasting on December 10, 1993, at 6.00 am. It is one of the radio channels owned by The Capital ...
stations,
Love Radio Love Radio is a broadcast FM radio network in the Philippines owned by Manila Broadcasting Company. Its headquarters are located at Cultural Center of the Philippine Complex, Pasay, Manila. The network's original format is easy-listening until ...
and Hot FM stations to Easy Rock. The format of Easy Rock resembles that of
WRocK Wizard rock (or Wrock) is a type of novelty rock music themed around the ''Harry Potter'' franchise. The music was largely prevalent in the United States in the early 2000s. Wizard rock initially started in Massachusetts with Harry and the Potte ...
, with "no/minimal talk, less commercials and more music". But while most of the regional stations maintained its traditional format, the Manila station slowly shifted to Mainstream AC with its playlist being more identical to that of sister stations Love Radio and Yes The Best.


Easy Rock stations

Easy Rock is also broadcast to 11 provincial stations in the Philippines


See also

*
Manila Broadcasting Company Manila Broadcasting Company (MBC) is a radio and television network in the Philippines. MBC is currently owned by the FJE Group of Companies of Fred J. Elizalde, which also operates hotels and Pasay-based amusement park Star City. Its AM fla ...


References

{{Radio in the Philippines Philippine radio networks Companies based in Pasay