Eastroc Super Drink () is an
energy drink originating and conceived from China in 1987 respectively.
Eastroc Super Drink is one of China's best selling local
energy drink brands after Hi-Tiger and has the third largest market share in China after Red Bull and Hi-Tiger. Of the top three brands, Eastroc Super Drink experienced the most growth in retail sales from 2011 to 2015 with a 255.5% increase. The brand is the first Chinese brand to introduce
functional beverages
A functional beverage is a conventional liquid food marketed to highlight specific product ingredients or supposed health benefit.
Functional beverages include dairy beverages, sports and performance drinks, energy drinks, ready-to-drink teas, "s ...
into its line of products.
Eastroc Super Drink has been approved by the
National Health and Family Planning Commission of the People's Republic of China.
Ingredients
Ingredients for the Eastroc Super Drink includes the following but not limited to aqua, sugar, food additives for example, citric acid, sodium citrate, flavors, taurine, caffeine, lysine, inositol, malic acid, vitamin PP, vitamin B6, vitamin B12 and yellow lemon. The Eastroc Super Drink also includes 125mg of taurine, 50mg of lysine, 50mg of inositol, 50mg of caffeine, 10mg of vitamin PP, 1mg of vitamin B6 and 3ug of vitamin B12.
Health effects
Energy drinks have been associated with numerous health risks, for instance masking the effects of
intoxication
Intoxication — or poisoning, especially by an alcoholic or narcotic substance — may refer to:
* Substance intoxication:
** Alcohol intoxication
** LSD intoxication
** Toxidrome
** Tobacco intoxication
** Cannabis intoxication
** Cocaine i ...
when consumed with alcohol
and excessive or repeated consumption can lead to psychiatric and cardiac conditions.
Eastroc Super Drink is still considered safe for consumption by the
National Health and Family Planning Commission of the People's Republic of China.
Promotion
Eastroc Super Drink is a strong advocate on sports as seen through advertisements. The brand is the sponsor for the 2017 International Champions Cup (ICC) China in Guangzhou. The brand also sponsored the
Portugal national football team
The Portugal national football team ( pt, Seleção Portuguesa de Futebol) has represented Portugal in international men's Association football, football competition since 1921. The national team is controlled by the Portuguese Football Federat ...
during the
2018 FIFA World Cup
The 2018 FIFA World Cup was the 21st FIFA World Cup, the quadrennial world championship for men's national Association football, football teams organized by FIFA. It took place in Russia from 14 June to 15 July 2018, after the country was awa ...
. In September 2012, Eastroc Super Drink contracted with Nicholes Tze who is the brand's spokesman. The brand has also sponsored multiple Chinese variety shows. Among those are
''Amazing Race China'' and top variety show, ''
Go Fighting!
''Go Fighting!'' () is a Chinese variety show broadcast on SMG: Dragon Television. It was first aired June 14, 2015. Go Fighting! is classified as a game-variety-reality show, and the MCs and guests complete missions at a landmark to win the ob ...
''. Eastroc Super Drink sponsored the third season of ''
Go Fighting!
''Go Fighting!'' () is a Chinese variety show broadcast on SMG: Dragon Television. It was first aired June 14, 2015. Go Fighting! is classified as a game-variety-reality show, and the MCs and guests complete missions at a landmark to win the ob ...
.''
[{{Cite news, url=http://www.yule.com.cn/html/201707/33745.html, title=《极限挑战》第三季觉醒开播 致敬唤醒城市的那群人, date=2017-07-12, work=Yule China, language=zh]
References
Chinese brands
Energy drinks