East Dawning (, Dongfang Jibai) is

Yum China Yum China Holdings, Inc. () is a Chinese Fortune 500 fast-food restaurant company based in Shanghai, China. With US$9.5 billion in revenue and 10,600 restaurants worldwide it is one of the largest restaurant companies. It was spun off from Yum ...

's fusion of the

KFC KFC (Kentucky Fried Chicken) is an American fast food restaurant chain headquartered in Louisville, Kentucky, that specializes in fried chicken. It is the world's second-largest restaurant chain (as measured by sales) after McDonald's, with 2 ...

business model with

Chinese cuisine Chinese cuisine encompasses the numerous cuisines originating from China, as well as overseas cuisines created by the Chinese diaspora. Because of the Chinese diaspora and historical power of the country, Chinese cuisine has influenced many ot ...

. Chinese food is served exclusively, but the chain focuses on the elements of Chinese cuisine that are more quickly and easily prepared. This excludes some dishes, such as boiled

dumpling Dumpling is a broad class of dishes that consist of pieces of dough (made from a variety of starch sources), oftentimes wrapped around a filling. The dough can be based on bread, flour, buckwheat or potatoes, and may be filled with meat, fi ...

s (''jiaozi''), but includes steamed pastries such as

steamed buns Steaming is a method of cooking using steam. This is often done with a food steamer, a kitchen appliance made specifically to cook food with steam, but food can also be steamed in a wok. In the American southwest, steam pits used for cooking have ...

, including the popular ''

xiaolongbao ''Xiaolongbao'' () refers to a type of small Chinese steamed bun (''baozi'') traditionally prepared in a ''xiaolong'', a small bamboo steaming basket, hence the name. ''Xiaolongbao'' are often referred to as a kind of "dumpling", but should not ...

''.

Soft drink A soft drink (see § Terminology for other names) is a drink that usually contains water (often carbonated), a sweetener, and a natural and/or artificial flavoring. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a su ...

s are eschewed in favor of traditional and modern Chinese drinks such as teas (including milk tea), juices, and soy milk. However, unlike most Chinese fast food, East Dawning uses consistent recipes and preparation methods between restaurants. The restaurants are designed to resemble Chinese homes; for instance, the dining tables are similar to offering tables found in many homes. A test

cafeteria-style restaurant A cafeteria, sometimes called a canteen outside the United States, U.S., is a type of Foodservice, food service location in which there is little or no waiting staff table service, whether a restaurant or within an institution such as a lar ...

was opened in

Shanghai Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flow ...

in 2004. After the failure of the test restaurant,

Yum! Brands Yum! Brands, Inc. (or Yum!), formerly Tricon Global Restaurants, Inc., is an American fast food corporation listed on the Fortune 1000. Yum! operates the brands KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill, except in China, where the br ...

chose the KFC business model (KFC is the most successful Western chain in China) and found greater success. As of the first quarter of 2013, there are 30 East Dawning restaurants in China. The restaurants are located in Shanghai,

Beijing } Beijing ( ; ; ), alternatively romanized as Peking ( ), is the capital of the People's Republic of China. It is the center of power and development of the country. Beijing is the world's most populous national capital city, with over 21 ...

Guangzhou Guangzhou (, ; ; or ; ), also known as Canton () and alternatively romanized as Kwongchow or Kwangchow, is the capital and largest city of Guangdong province in southern China. Located on the Pearl River about north-northwest of Hong Kon ...

and

Suzhou Suzhou (; ; Suzhounese: ''sou¹ tseu¹'' , Mandarin: ), alternately romanized as Soochow, is a major city in southern Jiangsu province, East China. Suzhou is the largest city in Jiangsu, and a major economic center and focal point of trade ...

. In 2016, Yum! Brands spun off their Chinese operations into Yum China, which included East Dawning. "Yum! Brands, Inc. (NYSE: YUM) today announced that it has completed the separation of Yum China Holdings, Inc. (“Yum China”) from Yum! Brands, creating two powerful, independent, focused growth companies."
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Name

The Chinese name "''Dongfang Jibai''" means "the East has been lit up y the light of dawn. It is an idiomatic expression derived ultimately from the last line of the first ''Red Cliffs'', a narrative poem by

Song Dynasty The Song dynasty (; ; 960–1279) was an imperial dynasty of China that began in 960 and lasted until 1279. The dynasty was founded by Emperor Taizu of Song following his usurpation of the throne of the Later Zhou. The Song conquered the rest ...

poet

Su Shi Su Shi (; 8 January 1037 – 24 August 1101), courtesy name Zizhan (), art name Dongpo (), was a Chinese calligrapher, essayist, gastronomer, pharmacologist, poet, politician, and travel writer during the Song dynasty. A major personality of ...

. The last part of the poem describes a group of friends who had so thoroughly enjoyed a dinner party on board a boat, that they "scarcely knew that the East was lit up (by the light of dawn)".

References

External links

Official Website

2006 Yum! China Division year end summary
Fast-food franchises Chinese companies established in 2004 Restaurants established in 2004 Fast-food chains of China Chinese restaurants Companies based in Shanghai {{restaurant-stub

Name

See also

References

External links