Earl Tupper
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Earl Silas Tupper (July 28, 1907 – October 3, 1983) was an American businessman and inventor, best known as the inventor of
Tupperware Tupperware is an American home products line that includes preparation, storage, and serving products for the kitchen and home. In 1942, Earl Tupper developed his first bell-shaped container; the brand products were introduced to the public in 1 ...
, an airtight
plastic container Plastic containers are containers made exclusively or partially of plastic. Plastic containers are ubiquitous either as single-use or reuseable/durable plastic cups, plastic bottles, plastic bags, foam food containers, Tupperware, plastic tubes ...
for storing
food Food is any substance consumed by an organism for nutritional support. Food is usually of plant, animal, or fungal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals. The substance is inge ...
, and for founding the related home products company that bears his name,
Tupperware Plastics Company Tupperware Brands Corporation, formerly Tupperware Corporation, is an American multinational company that produces home product lines that includes kitchen gadgets, preparation, storage containers, and serving products for the kitchen and home. ...
.


Early life and career

Tupper was born on a farm in Berlin, New Hampshire. The Tupper family moved from Berlin when he was three years old, spending the rest of his youth growing up on different farms in central
Massachusetts Massachusetts (Massachusett language, Massachusett: ''Muhsachuweesut assachusett writing systems, məhswatʃəwiːsət'' English: , ), officially the Commonwealth of Massachusetts, is the most populous U.S. state, state in the New England ...
. After studying at Bryant College (now Bryant University) in
Providence, Rhode Island Providence is the capital and most populous city of the U.S. state of Rhode Island. One of the oldest cities in New England, it was founded in 1636 by Roger Williams, a Reformed Baptist theologian and religious exile from the Massachusetts Bay ...
, he began a
landscaping Landscaping refers to any activity that modifies the visible features of an area of land, including the following: # Living elements, such as flora or fauna; or what is commonly called gardening, the art and craft of growing plants with a goal o ...
and nursery business until the
Great Depression The Great Depression (19291939) was an economic shock that impacted most countries across the world. It was a period of economic depression that became evident after a major fall in stock prices in the United States. The economic contagio ...
forced the business into
bankruptcy Bankruptcy is a legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the debtor ...
. He then got a job with the
DuPont DuPont de Nemours, Inc., commonly shortened to DuPont, is an American multinational chemical company first formed in 1802 by French-American chemist and industrialist Éleuthère Irénée du Pont de Nemours. The company played a major role in ...
chemical company.


Creation of Tupperware

Using black, inflexible pieces of
polyethylene Polyethylene or polythene (abbreviated PE; IUPAC name polyethene or poly(methylene)) is the most commonly produced plastic. It is a polymer, primarily used for packaging ( plastic bags, plastic films, geomembranes and containers including bo ...
slag Slag is a by-product of smelting (pyrometallurgical) ores and used metals. Broadly, it can be classified as ferrous (by-products of processing iron and steel), ferroalloy (by-product of ferroalloy production) or non-ferrous/base metals (by-prod ...
, a waste product of the oil refining process given to him by his supervisor at DuPont, Tupper purified the slag and molded it to create lightweight, non-breakable containers, cups, bowls, plates, and even
gas mask A gas mask is a mask used to protect the wearer from inhaling airborne pollutants and toxic gases. The mask forms a sealed cover over the nose and mouth, but may also cover the eyes and other vulnerable soft tissues of the face. Most gas mask ...
s that were used in
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
. He later designed liquid-proof, airtight lids, inspired by the secure seal of
paint Paint is any pigmented liquid, liquefiable, or solid mastic composition that, after application to a substrate in a thin layer, converts to a solid film. It is most commonly used to protect, color, or provide texture. Paint can be made in many ...
can lids. (ARSHU)


Business

Tupper founded the
Tupperware Plastics Company Tupperware Brands Corporation, formerly Tupperware Corporation, is an American multinational company that produces home product lines that includes kitchen gadgets, preparation, storage containers, and serving products for the kitchen and home. ...
in 1938, and in 1948 the company introduced Tupper Plastics to hardware and department stores. Around 1946, he joined forces with
Brownie Wise Brownie Mae Humphrey (May 25, 1913 – September 24, 1992) professionally Brownie Wise, was a pioneering American saleswoman largely responsible for the success of the home products company Tupperware, through her development of the "party plan ...
, who caught his attention after she made a lengthy phone call to his office in South Grafton, Massachusetts, during which she explained her extraordinary success selling Tupperware via home parties. Based on a
marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
strategy developed by Wise and early pioneers Tom and Ann Damigella from
Everett, Massachusetts Everett is a city in Middlesex County, Massachusetts, United States, directly north of Boston, bordering the neighborhood of Charlestown. The population was 49,075 at the time of the 2020 United States Census. Everett was the last city in the Un ...
, Tupperware was withdrawn from sale in retail stores in the early 1950s and Tupperware "parties" soon became popular in homes. This was the first instance of what became known as "
party plan The party plan is a method of marketing products by hosting what is presented as a social event at which products will be offered for sale. It is a form of direct selling. The primary system for generating sales leads for home party plan sales i ...
" marketing. The corporate headquarters was moved from Massachusetts to
Orlando, Florida Orlando () is a city in the U.S. state of Florida and is the county seat of Orange County, Florida, Orange County. In Central Florida, it is the center of the Greater Orlando, Orlando metropolitan area, which had a population of 2,509,831, acco ...
. After his falling-out with Wise, which resulted in her dismissal in 1958, Tupper sold The Tupperware Company for $16 million to
Rexall Rexall was a chain of American drugstores, and the name of their store-branded products. The stores, having roots in the federation of United Drug Stores starting in 1903, licensed the Rexall brand name to as many as 12,000 drug stores across th ...
. Shortly afterward, he divorced his wife, gave up his
U.S. citizenship Citizenship of the United States is a legal status that entails Americans with specific rights, duties, protections, and benefits in the United States. It serves as a foundation of fundamental rights derived from and protected by the Constituti ...
to avoid taxes, and bought an island just off the coast of
Costa Rica Costa Rica (, ; ; literally "Rich Coast"), officially the Republic of Costa Rica ( es, República de Costa Rica), is a country in the Central American region of North America, bordered by Nicaragua to the north, the Caribbean Sea to the no ...
or according to other sources Isla San José


Philanthropy

In 1969, Tupper donated 428 acres of land in Smithfield, Rhode Island, to his alma mater, Bryant College (now named Bryant University). The land was developed into the college's new campus, which opened in 1971. The campus in Providence where Tupper had once studied was sold to
Brown University Brown University is a private research university in Providence, Rhode Island. Brown is the seventh-oldest institution of higher education in the United States, founded in 1764 as the College in the English Colony of Rhode Island and Providenc ...
.


Death

Tupper died in Costa Rica on October 5, 1983, at the age of 76.


References


External links


Earl S. Tupper Papers, ca. 1914–82
Archives Center, National Museum of American History, Smithsonian Institution {{DEFAULTSORT:Tupper, Earl 1907 births 1983 deaths People from Berlin, New Hampshire Bryant University alumni DuPont people American expatriates in Costa Rica 20th-century American inventors