''E'' is the seventh single album by South Korean band
Big Bang, and the fourth and last from their ''Made Series'', before releasing the full album.
Background
The first single announced on July 24 included the sub-unit
GD & TOP
GD & TOP was a South Korean hip-hop/pop duo formed by G-Dragon and T.O.P, the rappers of the K-pop boy band Big Bang in 2010. The release of their first album, '' GD & TOP'' (2010) was a commercial success becoming one of the best selling albums ...
, the teaser was released the next day. This was the first collaboration of the duo in four years.
YG Entertainment
YG Entertainment Inc. () is a South Korean multinational entertainment agency established in 1996 by Yang Hyun-suk. The company operates as a record label, talent agency, music production company, event management and concert production comp ...
confirmed there would be a second track by the entire band; "Let’s Not Fall In Love" was revealed on July 30.
Commercial performance
In South Korea The album charted at number one on ''
Gaon Album Chart'',
making it the third from ''MADE Series'' to chart first after ''
M'' and ''
D'', in the end of August the album sold 84,002 copies in South Korea.
In Japan the album charted at number 15 on the ''
Oricon
, established in 1999, is the holding company at the head of a Japanese corporate group that supplies statistics and information on music and the music industry in Japan and Western music. It started as, which was founded by Sōkō Koike in ...
'' chart with 4,090 copies sold.
After releasing the album, BigBang achieved a "triple kill" by topping the digital, streaming and album charts on
Gaon Chart.
The single charted first and second with "Let’s Not Fall In Love" and "Zutter" consecutively on ''Billboard World Digital Songs'', in a tie with
PSY
Park Jae-sang (, ; born December 31, 1977), known professionally as Psy (stylized in all caps as PSY) (; ; ), is a South Korean singer, rapper, songwriter, and record producer. Psy is known domestically for his humorous videos and stage per ...
for being the only K-pop act to hold the top two slots on World Digital Songs three times, after topping it with both ''
M'' and ''
A''. The two singles sold 13,000 copies in less than two days.
Reception
Billboard explained that "''Let's Not Fall in Love'' showcases the boy band at their most sentimental", and is a classic BigBang song with a unique sound because of a "lack of a definitive chorus and T.O.P and G-Dragon showing off new vocal colors instead of their usual personality-driven raps", while ''Zutter'' is a "hip-hop cut peppered with trappy snares, knocking percussion and woozy synths to emphasize both dudes' distinctive spitting styles.". The Inquirer called it the most emotionally resounding work the band has showcased so far. Osen said that the two single have a "different moods and colors" and that something only BigBang can do and they have wide artistic spectrum.
Promotion
It was announced that GD&TOP would have a live broadcast on
Naver and
allkpop's ''V app'' on August 4. The live countdown gathered over 620,000 views, and after five days the highlight video was watched over a million times on ''V app''. The first television appearance was held on
Inkigayo.
Accolades
Track listing
Charts
Weekly charts
Year-end charts
Sales
Release history
References
External links
*
*
Big Bang Official Website
{{Authority control
BigBang (South Korean band) albums
2015 albums
YG Entertainment albums
Avex Group albums
Korean-language albums
Single albums
Albums produced by Teddy Park
Albums produced by G-Dragon