EVRYTHNG is an

internet of things The Internet of things (IoT) describes physical objects (or groups of such objects) with sensors, processing ability, software and other technologies that connect and exchange data with other devices and systems over the Internet or other comm ...

(IoT) software company based in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

, with operations in Oregon, New York, Beijing, Minsk and Switzerland. The company delivers real-time data and actionable information about “smart products” featuring a digital identity in its EVRYTHNG Product Cloud, which connects

consumer packaged goods Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, cand ...

to the web for business intelligence. Niall Murphy,

Andy Hobsbawm Andrew John Hobsbawm (born 12 June 1963) is an entrepreneur, writer and musician from London, England. He co-founded Online Magic, a British new media company, which was acquired by Omnicom in 1997. Hobsbawm is also a founder of EVRYTHNG and Do T ...

Dominique Guinard Dominique "Dom" Guinard is the CTO of EVRYTHNG. He is a technologist, entrepreneur and developer with a career dedicated to building the Internet of Things both in the cloud and on embedded Things. He is particularly known for his early contribu ...

and

Vlad Trifa Vlad Trifa is a computer scientist, researcher and Chief Product Officer aAmbrosuswho played a key role in defining and implementing the application layer of the Internet of Things. He is particularly known for his early contributions to the Web o ...

founded the company in January 2011. Murphy was the company's founding CEO. In 2022, EVRYTHNG was acquired by

Digimarc Digimarc Corporation is a provider of enterprise software and services. The company's software, which includes digital identifiers (i.e., serialized QR codes and digital watermarks), are designed to address counterfeiting, product authentici ...

, an Oregon-based company that specializes in digital watermarking and product digitization for brand integrity, traceability, sustainability and more.

History

Niall Murphy, Andy Hobsbawm, Dominique Guinard and Vlad Trifa founded the company in January 2011. In November 2011, EVRYTHNG closed a $1 million seed funding round led by Atomico, a technology investment firm. EVRYTHNG announced Diageo, a British alcoholic beverages company, as its first customer in October 2012. EVRYTHNG created a digital identity for Diageo's whiskey brands in

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

Chile Chile, officially the Republic of Chile, is a country in the western part of South America. It is the southernmost country in the world, and the closest to Antarctica, occupying a long and narrow strip of land between the Andes to the east a ...

Venezuela Venezuela (; ), officially the Bolivarian Republic of Venezuela ( es, link=no, República Bolivariana de Venezuela), is a country on the northern coast of South America, consisting of a continental landmass and many islands and islets in th ...

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

, Eastern Europe and

Vietnam Vietnam or Viet Nam ( vi, Việt Nam, ), officially the Socialist Republic of Vietnam,., group="n" is a country in Southeast Asia, at the eastern edge of mainland Southeast Asia, with an area of and population of 96 million, making i ...

. In 2013, global analyst group Frost & Sullivan awarded EVRYTHNG’s IoT platform a New Product Innovation Best Practice award. In April 2014, EVRYTHNG secured US$7 million in a series-A investment round from Atomico, BHLP LLC, Dawn Capital and

Cisco Cisco Systems, Inc., commonly known as Cisco, is an American-based multinational digital communications technology conglomerate corporation headquartered in San Jose, California. Cisco develops, manufactures, and sells networking hardware, ...

Investments. Later that year, the company received an undisclosed amount of funding from Samsung Ventures Investment Corporation. In 2014, EVRYTHNG received the best IoT start-up of the year recognition from The Europas, a subsidiary event from TechCrunch. The company was voted IoT Breakout Startup of the Year in 2014 and 2015 by Postcapes awards. In March 2017, EVRYTHNG raised $24.8 million Series B round of funding. The Series B round was led by Sway Ventures and included participation from new investors BLOC Ventures and Generation Ventures. EVRYTHNG was one of the first companies to support the GS1 Digital Link standard, upgrading the barcode and GTIN to a web address format, with the first iteration of the standard launched in 2018. EVRYTHNG co-founder and CTO Dom Guinard has co-chaired the GS1 Digital Link working group since its inception. In 2019 Ralph Lauren became a customer of EVRYTHNG to digitize its product portfolio, rolling out the EVRYTHNG Product Cloud into all factories and across its product range. EVRYTHNG was selected by the World Economic Forum as a Technology Pioneer in 2018. In 2020 the World Economic Forum named EVRYTHNG a Global Innovator. That same year, EVRYTHNG won Fast Company's World Changing Ideas Award. In November 2021, EVRYTHNG announced it would be acquired by Digimarc. The acquisition was completed in January 2022. The combined company released the Digimarc Brand Integrity solution, featuring the EVRYTHNG Product Cloud for remote product authentication.

References

{{Authority control Software companies based in California Companies based in the London Borough of Hackney Companies based in San Francisco Companies based in New York City Companies established in 2012 Software companies of the United States Software companies established in 2011