ETV Network is a network of

Telugu language Telugu (; , ) is a Dravidian language spoken by Telugu people predominantly living in the Indian states of Andhra Pradesh and Telangana, where it is also the official language. It is the most widely spoken member of the Dravidian language fami ...

news and entertainment

satellite A satellite or artificial satellite is an object intentionally placed into orbit in outer space. Except for passive satellites, most satellites have an electricity generation system for equipment on board, such as solar panels or radioisotope ...

television channels in India. It is based in

Hyderabad Hyderabad ( ; , ) is the capital and largest city of the Indian state of Telangana and the ''de jure'' capital of Andhra Pradesh. It occupies on the Deccan Plateau along the banks of the Musi River (India), Musi River, in the northern part ...

. It also had some non

television channels. All non-

television channels were acquired by

Reliance Industries Reliance Industries Limited is an Indian multinational conglomerate company, headquartered in Mumbai. It has diverse businesses including energy, petrochemicals, natural gas, retail, telecommunications, mass media, and textiles. Reliance is ...

-owned TV18 for ₹2,053 crore in FY 2014–15 and later rebranded.

History

Telugu language network

The Hyderabad daily newspaper '' Eenadu'' (

Telugu Telugu may refer to: * Telugu language, a major Dravidian language of India *Telugu people, an ethno-linguistic group of India * Telugu script, used to write the Telugu language ** Telugu (Unicode block), a block of Telugu characters in Unicode S ...

for 'today') started its own

channel named Eenadu TV on 27 August 1995. The flagship company ETPL launched four new television channels in November 2015 - namely ETV Life - a health and wellness channel, ETV Abhiruchi, a cookery channel, ETV Plus - an entertainment and reality channel, and ETV Cinema - a movie channel in Telugu language. In May 2014, ETV2 and ETV3 were renamed to ETV Andhra Pradesh and ETV Telangana respectively. On 27 December 2018, the network launched ETV Plus HD, ETV Life HD, ETV Abhiruchi HD, and ETV Cinema HD.

Non-Telugu language TV assets

The network also added regional channels in other Indian languages and built a large local news network using ETV brand after success in the Telugu-speaking region. Ramoji Group sold its non

TV assets to TV18 in January 2014 with a permission to use ETV brand name. In March 2015, TV18's Viacom 18 decided to rebrand all five non-

ETV regional general entertainment channels. ETV Marathi, ETV Gujarati, ETV Kannada, ETV Bangla and ETV Odia were rebranded into Colors Marathi, Colors Gujarati,

Colors Kannada Colors Kannada (previously known as ''ETV Kannada''), is an Indian general entertainment channel, owned by Viacom18 that primarily broadcasts Kannada language entertainment shows. This channel is currently available in India and the United Stat ...

Colors Bangla Colors Bangla, previously known as ETV Bangla, is an Indian general entertainment pay television channel broadcasting in Bengali language. It was launched in 2000 as ETV Bangla, owned by the Hyderabad-based ETV Network. It was later sold to TV18 ...

and

Colors Odia Viacom18 Media Private Limited is an Indian media and entertainment joint venture between TV18 and Paramount Global based in Mumbai. It was founded in 2007 and owns various channels, as well as content production studios in India. History In ...

, respectively. In March 2018, non-

TV assets of TV18 still using the ETV brand were rebranded as part of the News18 network. In April 2016, ETV network added three more regional news channels catering to the audience of Kerala, Tamil Nadu, Assam and

North East The points of the compass are a set of horizontal, radially arrayed compass directions (or azimuths) used in navigation and cartography. A compass rose is primarily composed of four cardinal directions—north, east, south, and west—each sepa ...

under the brand name of News18. The channels are named News18 Kerala, News18 Tamil Nadu and News18 Assam-NE.

TV channel

References

External links

* {{Network 18 Television networks in India 1995 establishments in India Telugu-language television Mass media in Hyderabad, India Television broadcasting companies of India Mass media companies of India

Broadcasting Broadcasting is the distribution (business), distribution of sound, audio or video content to a dispersed audience via any electronic medium (communication), mass communications medium, but typically one using the electromagnetic spectrum (radio ...