e-Types is a brand agency based in

Copenhagen Copenhagen ( or .; da, København ) is the capital and most populous city of Denmark, with a proper population of around 815.000 in the last quarter of 2022; and some 1.370,000 in the urban area; and the wider Copenhagen metropolitan ar ...

. It employs 50 designers, strategists and account managers. Since 2006 e-Types has been subject to academic research by scholars from

Copenhagen Business School Copenhagen Business School (Danish'': Handelshøjskolen i København'') often abbreviated and referred to as CBS (also in Danish), is a public university situated in Copenhagen, Denmark and is considered one of the most prestigious business schoo ...

and

Harvard Business School Harvard Business School (HBS) is the graduate business school of Harvard University, a private research university in Boston, Massachusetts. It is consistently ranked among the top business schools in the world and offers a large full-time MBA p ...

History

e-Types was founded in Vesterbro, Copenhagen, in 1997 by a team of young graphic designers. Over the past decade e-Types has developed from a business of five employees into a consultancy of 50 strategists, designers and account managers. In 2010 e-Types became part of

e-Types Group e-Types is a brand agency based in Copenhagen. It employs 50 designers, strategists and account managers. Since 2006 e-Types has been subject to academic research by scholars from Copenhagen Business School and Harvard Business School. History ...

. The company's branding work includes Danish Film Institute (1999),

Aquascutum Aquascutum was a British-based luxury clothing manufacturer and retailer. It is currently owned by Shandong Ruyi. History Aquascutum was established in 1851, the year of the Great Exhibition, when tailor and entrepreneur John Emary opened a hig ...

(2002),

Rzeczpospolita () is the official name of Poland and a traditional name for some of its predecessor states. It is a compound of "thing, matter" and "common", a calque of Latin ''rés pública'' ( "thing" + "public, common"), i.e. ''republic'', in Engli ...

(2004), Royal Danish Theatre (2005),

3XN 3XN is a Danish architectural practice with head office in Copenhagen. History The company was founded in Århus in 1986 as Nielsen, Nielsen & Nielsen (later 3 X Nielsen) by Kim Herforth Nielsen, Lars Frank Nielsen and Hans Peter Svendler Nielsen. ...

(2007), CPH:PIX (2008), DI (2008),

Tryg Tryg A/S is a Scandinavian insurance company present in Denmark, Norway, Sweden and Finland. The company is the largest provider of general insurance services in the Nordic countries and is listed on Nasdaq OMX Copenhagen. History The current com ...

(2010),

Berlingske ''Berlingske'', previously known as ''Berlingske Tidende'' (, ''Berling's Times''), is a Danish national daily newspaper based in Copenhagen. It is considered a newspaper of record for Denmark. First published on 3 January 1749, ''Berlingske'' ...

(2011), Sanoma (2013).

Academia

By 2006, e-Types became an object of interest to scholars in the creative businesses academia. The cooperation with

Learning Lab Denmark Learning is the process of acquiring new understanding, knowledge, behaviors, skills, values, attitudes, and preferences. The ability to learn is possessed by humans, animals, and some machines; there is also evidence for some kind of learn ...

turned into an industrial

PhD PHD or PhD may refer to: * Doctor of Philosophy (PhD), an academic qualification Entertainment * '' PhD: Phantasy Degree'', a Korean comic series * ''Piled Higher and Deeper'', a web comic * Ph.D. (band), a 1980s British group ** Ph.D. (Ph.D. albu ...

from The Danish School of Education (now University of Aarhus) using e-Types as the primary case of the research. The focus was "Conscious Design Practice as a Strategic Tool". Meanwhile, Professor Robert Austin from

made a different case-study concerning

Innovation Innovation is the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services. ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a new or changed entity ...

Strategy Strategy (from Greek στρατηγία ''stratēgia'', "art of troop leader; office of general, command, generalship") is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. In the sense of the "art ...

of a Design Firm. The case-study was discussed and criticised at the 2006 Seattle Innovation Symposium at the

University of Washington The University of Washington (UW, simply Washington, or informally U-Dub) is a public research university in Seattle, Washington. Founded in 1861, Washington is one of the oldest universities on the West Coast; it was established in Seattle a ...

References

External links

* {{Authority control Branding companies Design companies of Denmark Design companies based in Copenhagen Design companies established in 1997 Danish companies established in 1997 Companies based in Copenhagen Municipality Danish design Communication design