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''Look'' is the ninth
extended play An extended play record, usually referred to as an EP, is a musical recording that contains more tracks than a single but fewer than an album or LP record.
(EP) by South Korean girl group
Apink Apink ( ko, 에이핑크, ja, エーピンク) is a South Korean girl group formed by IST Entertainment (formerly Play M Entertainment, A Cube Entertainment, and Plan A Entertainment). The group debuted on April 19, 2011, with the extended play ...
. It was released by
Play M Entertainment IST Entertainment (Hangul: 아이에스티엔터테인먼트) is a South Korean entertainment company under Kakao Entertainment. History Plan A Entertainment In 2011, A Cube Entertainment was established as an independent label of Cube Entertain ...
on April 13, 2020, one year and three months after their last EP ''
Percent In mathematics, a percentage (from la, per centum, "by a hundred") is a number or ratio expressed as a fraction of 100. It is often denoted using the percent sign, "%", although the abbreviations "pct.", "pct" and sometimes "pc" are also use ...
'' (2019), the group's longest break since debut. The album contains seven songs including the lead single "Dumhdurum".


Release and promotion

On April 1, 2020,
Play M Entertainment IST Entertainment (Hangul: 아이에스티엔터테인먼트) is a South Korean entertainment company under Kakao Entertainment. History Plan A Entertainment In 2011, A Cube Entertainment was established as an independent label of Cube Entertain ...
announced the upcoming release of
Apink Apink ( ko, 에이핑크, ja, エーピンク) is a South Korean girl group formed by IST Entertainment (formerly Play M Entertainment, A Cube Entertainment, and Plan A Entertainment). The group debuted on April 19, 2011, with the extended play ...
's ninth
extended play An extended play record, usually referred to as an EP, is a musical recording that contains more tracks than a single but fewer than an album or LP record.
''Look'' and
lead single A lead single (also known as a debut single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date. Release s ...
"Dumhdurum" on April 13. It marks the group's first release after one year and three months following their previous mini-album ''
Percent In mathematics, a percentage (from la, per centum, "by a hundred") is a number or ratio expressed as a fraction of 100. It is often denoted using the percent sign, "%", although the abbreviations "pct.", "pct" and sometimes "pc" are also use ...
'' (2019). A schedule for the comeback was posted via the group's SNS accounts, containing multiple dates for the release of teasers for the album. The first group teaser was released on April 2. On April 3, unit group teasers were released in two versions- 'YOS' and 'Ju-ji-rong. The full album tracklist was released on April 6. The EP consists of seven songs including two new tracks for fans. Preorders for the album began the same day. From April 7 to April 9, solo teasers for each member were released in sets of two. On April 10, a highlight medley video featuring previews of the songs from the album was released. A few hours ahead of the album release, a 50-second teaser of the performance version of the music video was released. The album was released on April 13, in both CD and digital formats. An accompanying music video for the lead single "Dumhdurum" was released in conjunction with the release of the album. Hours after the album release, the group held an online showcase which was broadcast live via
Naver Naver (Hangul: 네이버) is a South Korean online platform operated by the Naver Corporation. It was launched in 1999 as the first web portal in South Korea to develop and use its own search engine. It was also the world's first operator to in ...
's
V Live V Live (stylized as VLIVE), sometimes referred to as V App, is a South Korean live video streaming service that allows celebrities based in the country to broadcast live videos such as live chat sessions with fans, performances, reality shows ...
app. The group performed songs from the album for the first time at the showcase. The group then promoted the album on music shows, starting with KBS's ''
Music Bank Music Bank may refer to: * ''Music Bank'' (TV program), a South Korean music program by KBS **''Music Bank World Tour The ''Music Bank'' World Tour is a worldwide live concert tour of South Korean music show '' Music Bank'' by the Korean Broa ...
'' on April 17, where they performed "Be Myself", "Love Is Blind" and "Dumhdurum". In the second week of promotion, Apink won all six music show awards on, ''
The Show Show or The Show may refer to: Competition, event, or artistic production * Agricultural show, associated with agriculture and animal husbandry * Animal show, a judged event in the hobby of animal fancy ** Cat show ** Dog show ** Horse show ** Sp ...
'', ''
Show Champion ''Show Champion'' (Korean: 쇼 챔피언) is a South Korean music television program broadcast live by MBC M every Wednesday at Bitmaru Broadcasting Center in Ilsan. Hosts * Shindong (February 14, 2012 – December 25, 2012) * Hahm Eun-jung ...
'', ''
M Countdown ''M Countdown'' () is a South Korean music program broadcast by Mnet. The show features appearances by popular music artists who also perform live on stage. It is broadcast from CJ E&M Center Studio in Sangam-dong, Mapo District, Seoul. Bro ...
'', ''Music Bank'', ''
Show! Music Core ''Show! Music Core'' (), or simply ''Music Core'' is a South Korean music television program broadcast by MBC. It airs live every Saturday at 15:30 (KST). The show features some of the latest and most popular artists who perform live on stage. ...
'' and ''
Inkigayo ''Inkigayo'' ( ko, 인기가요; English title: ''The Music Trend'', previously ''Popular Song'') is a South Korean music program broadcast by SBS. It airs live every Sunday. The show features some of the latest and most popular artists who p ...
''. They won a total of 8 music show awards including consecutive wins on ''Show! Music Core'' and ''Inkigayo''.


Composition

The album's lead single "Dumhdurum" has lyrics written by Jeon Gun and
Black Eyed Pilseung Black Eyed Pilseung () is a South Korean music production and songwriting duo made up of Rado (Song Joo-young) and Choi Kyu-sung, formed in 2014. They have produced hit songs such as Sistar's "Touch My Body"; Miss A's " Only You"; Twice's "Like ...
, the same team who wrote Apink's previous hit singles "I’m So Sick" and "Eung Eung". It is a
dance Dance is a performing art form consisting of sequences of movement, either improvised or purposefully selected. This movement has aesthetic and often symbolic value. Dance can be categorized and described by its choreography, by its repertoir ...
-driven number with an "addictive hook" and features a Spanish yet "
Oriental The Orient is a term for the East in relation to Europe, traditionally comprising anything belonging to the Eastern world. It is the antonym of ''Occident'', the Western World. In English, it is largely a metonym for, and coterminous with, the ...
" melody and
synth A synthesizer (also spelled synthesiser) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis and f ...
sounds. The lyrics talk about accepting a broken relationship calmly. "Yummy" is a dance song with elements of R&B and features minimalist
instrumentation Instrumentation a collective term for measuring instruments that are used for indicating, measuring and recording physical quantities. The term has its origins in the art and science of scientific instrument-making. Instrumentation can refer to ...
and a "stylish" melody. "Be Myself" is a pop and R&B song featuring flute and keyboards. It is performed by Eunji, Cho-rong and
Namjoo Persian Namjoo ( fa, نامجو) is a Persian surname. People with this surname include: * Mahmoud Namjoo (1918–1990), Iranian weightlifter *Mousa Namjoo (1938–1981), Iranian military officer *Majid Namjoo (born 1963), Iranian politician *Majid ...
. "Love Is Blind" is a unit track performed by Bo-mi, Na-eun, and Ha-young and has lyrics written by Kim Yeonseo and music by MinGtion. It features a
drum The drum is a member of the percussion group of musical instruments. In the Hornbostel-Sachs classification system, it is a membranophone. Drums consist of at least one membrane, called a drumhead or drum skin, that is stretched over a she ...
rhythm and derives from
synthesizer A synthesizer (also spelled synthesiser) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis and ...
and
bass Bass or Basses may refer to: Fish * Bass (fish), various saltwater and freshwater species Music * Bass (sound), describing low-frequency sound or one of several instruments in the bass range: ** Bass (instrument), including: ** Acoustic bass gui ...
instrumentation. "Overwrite" is an R&B
ballad A ballad is a form of verse, often a narrative set to music. Ballads derive from the medieval French ''chanson balladée'' or ''ballade'', which were originally "dance songs". Ballads were particularly characteristic of the popular poetry and ...
with a restrained rhythm. It was written and produced by Dr.JO. The last two tracks of the album are released to mark their 9th anniversary and are both dedicated to their fans. "Moments" is a
pop ballad A sentimental ballad is an emotional style of music that often deals with romantic and intimate relationships, and to a lesser extent, loneliness, death, war, drug abuse, politics and religion, usually in a poignant but solemn manner.J. M. Cur ...
with a "dramatic" melody. "Everybody Ready?" is an
uptempo A variety of musical terms are likely to be encountered in printed scores, music reviews, and program notes. Most of the terms are Italian, in accordance with the Italian origins of many European musical conventions. Sometimes, the special mus ...
dance-pop Dance-pop is a popular music subgenre that originated in the late 1970s to early 1980s. It is generally uptempo music intended for nightclubs with the intention of being danceable but also suitable for contemporary hit radio. Developing from a ...
-style song produced by Jinhwan Kim. It features a
funk Funk is a music genre that originated in African American communities in the mid-1960s when musicians created a rhythmic, danceable new form of music through a mixture of various music genres that were popular among African Americans in the m ...
-based rhythm, "clapping beats", "
brass Brass is an alloy of copper (Cu) and zinc (Zn), in proportions which can be varied to achieve different mechanical, electrical, and chemical properties. It is a substitutional alloy: atoms of the two constituents may replace each other with ...
-horns" and "energetic vocals". The lyrics are a celebration of their career.


Reception

The album debuted at number two on the
Gaon Album Chart The Circle Album Chart, previously known as the Gaon Album Chart, is a record chart ranking the 100 most popular albums, extended plays and single albums in South Korea based on their Record sales, pure sales. It is a part of the Circle Chart, pr ...
while "Dumhdurum" topped the Gaon Download Chart. "Dumhdurum" entered the
Gaon Digital Chart The Circle Digital Chart, previously known as the Gaon Digital Chart, is the music industry standard record chart ranking the 200 most popular singles in South Korea. It provides rankings on a weekly, monthly, and yearly basis, which is based o ...
at number four and peaked at number two in its second week. As of June 2020, ''Look'' has sold 47,937 physical copies.


Track listing


Awards and nominations


Accolades


Charts


Release history


References

{{Apink 2020 EPs Korean-language EPs Apink albums Kakao M EPs