Dr. Brown's
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Dr. Brown's is a brand of soft drink made by J & R Bottling. It is popular in the
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
region and South
Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...
, but it can also be found in
Jewish Jews ( he, יְהוּדִים, , ) or Jewish people are an ethnoreligious group and nation originating from the Israelites Israelite origins and kingdom: "The first act in the long drama of Jewish history is the age of the Israelites""The ...
delicatessen Traditionally, a delicatessen or deli is a retail establishment that sells a selection of fine, exotic, or foreign prepared foods. Delicatessen originated in Germany (original: ) during the 18th century and spread to the United States in the m ...
s and upscale supermarkets around the
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and in English-speaking neighborhoods in
Israel Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...
. Slogans for the products have included "Imported From the Old Neighborhood" and "Taste of the Town."Hillinger, Charle
"Drink of the Deli People : Dr. Brown's Cream Soda Making Its Mark Outside of New York"
''Los Angeles Times'', July 04, 1986. Accessed December 5, 2014.
Dr. Brown's was created in 1869 and was commonly sold in New York delicatessens and by soda salesmen who sold the product from door to door in Jewish neighborhoods. According to former marketing director, Harry Gold, a New York doctor used celery seeds and sugar to invent the soda and celery tonic now known as Cel-Ray, which was advertised as a "pure beverage for the nerves."Yin, Sandra ''The Oxford Encyclopedia of Food and Drink in America'', Volume 1, p. 651. However, some have speculated that there may never have been a Dr. Brown and that the name may have been only a marketing invention. In the early 1930s, before
Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlant ...
received kosher certification, many Jews drank Cel-Ray soda as well as the other soda flavors that had been created by Dr. Brown's. The cans' current labels were designed by
Herb Lubalin Herbert F. Lubalin (; March 17, 1918 – May 24, 1981) was an American graphic designer. He collaborated with Ralph Ginzburg on three of Ginzburg's magazines: ''Eros'', ''Fact'', and ''Avant Garde''. He designed the typeface, ITC Avant Garde ...
. Each of the six Dr. Brown's flavors is packaged with a New York vignette taken from old prints, to emphasize the brand's origins in 1800s New York. In 2013, J & R Bottling transferred the bottling rights to LA Bottleworks with the bottling of the product then continuing to be at the same facility. As of 2014, Dr. Brown's is produced by PepsiCo in their New York City
bottling plant A bottling company is a commercial enterprise whose output is the bottling of beverages for distribution. Many bottling companies are franchisees of corporations such as Coca-Cola and PepsiCo who distribute the beverage in a specific geographic ...
. The Dr. Brown's brand is owned by the Honickman Beverage Group. Dr. Brown's varieties include cream soda (regular and diet),
black cherry ''Prunus serotina'', commonly called black cherry,World Economic Plants: A Standard Reference, Second Edition'. CRC Press; 19 April 2016. . p. 833–. wild black cherry, rum cherry, or mountain black cherry, is a deciduous tree or shrub of the ...
soda (regular and diet),
orange soda Orange soft drinks (called orange pop or orange soda in certain regions of the United States and Canada, orangeade in the UK, or the genericized trademark Orangina in France) are carbonated orange drinks. Non-carbonated orange drinks, i.e. the ...
,
ginger ale Ginger ale is a carbonated soft drink flavoured with ginger. It is consumed on its own or used as a mixer, often with spirit-based drinks. There are two main types of ginger ale. The golden style is credited to the Irish doctor Thomas Joseph ...
,
root beer Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree '' Sassafras albidum'' or the vine of '' Smilax ornata'' (known as sarsaparilla, also used to make a soft drink, sarsaparilla) as the ...
, and Cel-Ray (
celery Celery (''Apium graveolens'') is a marshland plant in the family Apiaceae that has been cultivated as a vegetable since antiquity. Celery has a long fibrous stalk tapering into leaves. Depending on location and cultivar, either its stalks, ...
-flavored
soda Soda or SODA may refer to: Chemistry * Some chemical compounds containing sodium ** Sodium carbonate, washing soda or soda ash ** Sodium bicarbonate, baking soda ** Sodium hydroxide, caustic soda ** Sodium oxide, an alkali metal oxide * Sod ...
). Former flavors include Cola, Grape, Tune-Up (Lemon) and Club Soda. Dr. Brown's soda is typically sold in 12-ounce cans and one-liter plastic bottles, as well as two-liter bottles for the black cherry, cream, and root beer flavors. Dr. Brown's soda is also available in a 6-pack of 12-ounce glass bottles.


See also

*
Cuisine of New York City The cuisine of New York City comprises many cuisines belonging to various ethnic groups that have entered the United States through the city. Almost all ethnic cuisines are well represented in New York, both within and outside the various ethni ...


References

1869 introductions American soft drink brands Israeli cuisine Jewish American cuisine Jews and Judaism in New York City Jews and Judaism in Florida Kosher drinks {{Soft-drink-stub