Doner Company (formerly W.B. Doner & Co.) is an American advertising agency headquartered in

Southfield, Michigan Southfield is a city in Oakland County in the U.S. state of Michigan. As of the 2010 census, the city had a population of 76,618. As a northern suburb of Detroit, Southfield shares part of its southern border with Detroit. The city was origina ...

. It was founded in 1937 by Wilfred Doner, better known as Brod Doner. The Doner Company also has a

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and No ...

-based agency called Doner London.

History

The company opened in Baltimore in 1937 as W.B. Doner & Co. It was founded by Wilfred "Brod" Doner. Doner died in 1990 at the age of 75 and the company later dropped the initials from its name. The company is an independent advertising agent and has long been one of the largest. After a fire destroyed its office in Southfield in 1996, it re-emerged as an international company and expanded its reach to clients outside of the United States. In April 2012, Doner sold a minority interest to

MDC Partners MDC Partners Inc. is an advertising and marketing holding company based in New York City. MDC is structured as a partnership model, in which it initially acquires a majority stake in its partner agency, leaving a percentage of ownership with the f ...

Campaigns

W. B. Doner's 1950s campaign for Timex, "Takes a licking and keeps on ticking," was ranked 40th in a list of top advertising campaigns of the 20th century by '' Advertising Age''.''Advertising Age'': Advertising Century: Top 100 Advertising Campaigns
(accessed 16 April 2013) They invented Mazda's "Zoom Zoom" advertisement in 1997, but lost that account in 2010. Mazda had been about 20% of Doner's overall business.

References

External links

doner.com
- Official Site
DCH.co.uk
- Official Site Advertising agencies of the United States Companies based in Southfield, Michigan Privately held companies based in Michigan American companies established in 1937 Mass media companies established in 1937 Business services companies established in 1937 1937 establishments in Maryland {{US-media-company-stub