Donald Duck is the name of a brand of frozen and refrigerated

orange juice Orange juice is a liquid extract of the orange tree fruit, produced by squeezing or reaming oranges. It comes in several different varieties, including blood orange, navel oranges, valencia orange, clementine, and tangerine. As well as vari ...

by the

Florida's Natural Growers Florida's Natural Growers (stylized "Florida✾s Natural") is an agricultural cooperative based in Lake Wales, Florida. It is currently owned by over 1,100 grower members. It was the only national orange juice maker that uses only US-grown fr ...

agricultural cooperative, which was known as Citrus World from 1969 to 1998, and before that as the Florida Citrus Canners Cooperative. The brand was introduced in 1940 and is the cooperative's oldest brand. Donald Duck, one of

Walt Disney Walter Elias Disney (; December 5, 1901December 15, 1966) was an American animator, film producer and entrepreneur. A pioneer of the American animation industry, he introduced several developments in the production of cartoons. As a film p ...

's cartoon and

comic book A comic book, also called comicbook, comic magazine or (in the United Kingdom and Ireland) simply comic, is a publication that consists of comics art in the form of sequential juxtaposed panels that represent individual scenes. Panels are of ...

characters, is the

mascot A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fi ...

for the brand. He appears on the packaging and

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

, and in its

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

. For many years Donald Duck also appeared on the juice plant's water storage tank in Lake Wales, until 1998, when the cooperative decided to remove the Donald Duck logo as part of its name change and rebranding.

Legal issues

In 1987 the brand was the subject of a lawsuit between Citrus World and its rival

Tropicana Products Tropicana Brands (''pronounced as'' traa·puh·ka·nuh) is a former American fruit-based beverage company. It was founded in 1947 by Anthony T. Rossi in Bradenton, Florida. Between 1998 and 2021 it was a subsidiary of PepsiCo, but in August 2021 ...

, which alleged that the Donald Duck "Fresh 'N Natural" brand was being marketed deceptively as fresh squeezed juice when it was actually made from

concentrate A concentrate is a form of substance that has had the majority of its base component (in the case of a liquid: the solvent) removed. Typically, this will be the removal of water from a solution or suspension, such as the removal of water from ...

."Tropicana Products suing Citrus World for 'false labeling'"
''

Lakeland Ledger ''The Ledger'' is a daily newspaper serving Lakeland, Florida, and the Polk County area. The paper was founded on August 22, 1924, as the ''Lakeland Evening Ledger''. In 1927, it bought its main competitor, the morning ''Lakeland Star-Telegram ...

'', May 12, 1987.

References

External links

Disney-branded juice drinks website
Products introduced in 1940 American brands Juice brands Donald Duck 1940 establishments in Florida {{food-product-stub