Don Clifton
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Donald O. Clifton (February 5, 1924 – September 14, 2003) was an American psychologist, educator, author, researcher, and entrepreneur. He founded Selection Research, Inc., which later acquired
Gallup Inc. Gallup, Inc. is an American analytics and advisory company based in Washington, D.C. Founded by George Gallup in 1935, the company became known for its public opinion polls conducted worldwide. Starting in the 1980s, Gallup transitioned its bu ...
, where he became chairman, and developed CliftonStrengths, Gallup's online psychological assessment. Clifton was recognized with a presidential commendation from the
American Psychological Association The American Psychological Association (APA) is the largest scientific and professional organization of psychologists in the United States, with over 133,000 members, including scientists, educators, clinicians, consultants, and students. It ha ...
as "the father of strengths-based psychology and the grandfather of positive psychology".


Early life and education

Clifton was born in
Butte, Nebraska Butte is a small town in, and the county seat of, Boyd County, Nebraska, United States. Its population was 326 according to the 2010 census, down from 366 in 2000. History Butte was named from the small hills, or buttes, near the town site. ...
, in 1924. He attended
University of Nebraska–Lincoln The University of Nebraska–Lincoln (Nebraska, NU, or UNL) is a public land-grant research university in Lincoln, Nebraska. Chartered in 1869 by the Nebraska Legislature as part of the Morrill Act of 1862, the school was known as the Univers ...
, earning a degree in mathematics and two in
educational psychology Educational psychology is the branch of psychology concerned with the scientific study of human learning. The study of learning processes, from both cognitive and behavioral perspectives, allows researchers to understand individual differences in ...
. Later in life, Clifton received honorary doctorates in humane letters (1990) and laws (2001) from University of Nebraska and Azusa Pacific University, respectively. Clifton joined the
United States Army Air Forces The United States Army Air Forces (USAAF or AAF) was the major land-based aerial warfare service component of the United States Army and ''de facto'' aerial warfare service branch of the United States during and immediately after World War II ...
during
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposing ...
, where he earned the Distinguished Flying Cross.


Career

Clifton taught and researched educational psychology at University of Nebraska–Lincoln from 1950 to 1969. During this time, Clifton researched university tutors to study talent and what distinguished talented people from others. According to Clifton, psychologists typically studied what was wrong with people, not why they excelled. He also identified that successful people had certain personal attributes that benefited them in their work. When Clifton left the university, he founded Selection Research Inc. (SRI) in
Lincoln, Nebraska Lincoln is the capital city of the U.S. state of Nebraska and the county seat of Lancaster County. The city covers with a population of 292,657 in 2021. It is the second-most populous city in Nebraska and the 73rd-largest in the United Sta ...
, helping private and public entities with employee selection. Clifton's firm SRI acquired Gallup in 1988 and Clifton became chairman. Under Clifton, Gallup expanded beyond public opinion polls, entering the management consulting business. Gallup consulted with companies on ways to improve their businesses by homing in on their employees' strengths. In 1999, Clifton created the online assessment tool
Clifton StrengthsFinder The Gallup Test is a common name for the psychometric instrument CliftonStrengths, formerly called StrengthsFinder, developed by the Gallup Institute, which forms the bulk of its revenue. The test was invented by Don Clifton and is known also as t ...
that focuses on 34 themes that make up the user's personality. He co-authored the 2001 book ''Now, Discover Your Strengths'' with
Marcus Buckingham Marcus Wilfrid Buckingham (born 11 January 1966) is an English author, motivational speaker and business consultant based in California. Early life and education Buckingham was born in High Wycombe, Buckinghamshire and grew up in the village of ...
, offering advice on determining employees' strengths and using those qualities for success at work. In 2007, the book was updated by Tom Rath and called ''StrengthsFinder 2.0'', which is among
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's 20 bestselling books of all-time. Gallup's books helped grow the company's consulting division's revenue from $2 million in 1998 to $50 million in 2001. In 2002, the
American Psychological Association The American Psychological Association (APA) is the largest scientific and professional organization of psychologists in the United States, with over 133,000 members, including scientists, educators, clinicians, consultants, and students. It ha ...
honored Clifton with a lifetime achievement award as "the father of strengths-based psychology and the grandfather of positive psychology". After retiring as chairman of Gallup, Clifton was chairman of Gallup's International Research and Education Center and senior archivist of its World Leader Study. Following his death, Gallup and the Clifton Foundation donated $30 million to the University of Nebraska–Lincoln to create the Don Clifton Strengths Institute, focusing on early identification and development of future entrepreneurs.


Published works

*''Soar with Your Strengths'' with Paula Nelson, .
Delacorte Press Dell Publishing Company, Inc. is an American publisher of books, magazines and comic books, that was founded in 1921 by George T. Delacorte Jr. with $10,000 (approx. $145,000 in 2021), two employees and one magazine title, ''I Confess'', and so ...
, 1992. *''Now, Discover Your Strengths'' with
Marcus Buckingham Marcus Wilfrid Buckingham (born 11 January 1966) is an English author, motivational speaker and business consultant based in California. Early life and education Buckingham was born in High Wycombe, Buckinghamshire and grew up in the village of ...
, . Free Press, 2001. *''How Full Is Your Bucket? Positive Strategies for Work and Life'' with Tom Rath . Gallup Press (2004) * ''StrengthsQuest'' with Edward "Chip" Anderson


References

{{DEFAULTSORT:Clifton, Donald O. 1924 births 2003 deaths American educators 20th-century American psychologists American writers Recipients of the Distinguished Flying Cross (United States) People from Boyd County, Nebraska