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"Do not buy Russian goods!" ( uk, Не купуй російське!, Ne kupuy rosiyske!) or "Boycott Russian goods!" ( uk, Бойкотуй російське!, Boykotuy rosiyske!) is a
nonviolent resistance Nonviolent resistance (NVR), or nonviolent action, sometimes called civil resistance, is the practice of achieving goals such as social change through symbolic protests, civil disobedience, economic or political noncooperation, satyagraha, con ...
campaign to boycott Russian commerce in Ukraine. The protest started on 14 August 2013 as a reaction to a Russian Federation trade embargo against Ukraine. It was organized by
Vidsich The сivic movement "Vidsich" ( uk, Відсіч, ''Rebuff'', Russian: Bидсич) is an active Ukrainian nonviolent social movement created in 2010 as a reaction to the policies of then President of Ukraine Victor Yanukovych and his "pro- ...
on
social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social me ...
. The campaign expanded to mass distribution of leaflets, posters, and stickers in over 45 cities and towns. Having faded by the beginning of the
Euromaidan Euromaidan (; uk, Євромайдан, translit=Yevromaidan, lit=Euro Square, ), or the Maidan Uprising, was a wave of demonstrations and civil unrest in Ukraine, which began on 21 November 2013 with large protests in Maidan Nezalezhno ...
demonstrations in November 2013, it was renewed on 2 March 2014, during the Crimean crisis and the
Russo-Ukrainian War The Russo-Ukrainian War; uk, російсько-українська війна, rosiisko-ukrainska viina. has been ongoing between Russia (alongside Russian separatists in Ukraine) and Ukraine since February 2014. Following Ukraine's Re ...
.


Causes

According to activists, the campaign began as a response to a series of economic wars launched by Russia against Ukraine, including the "Meat War", the "Cheese War", and the "Chocolate War". On 14 August 2013, the
Federal Customs Service of Russia The Federal Customs Service of Russia (russian: Федеральная таможенная служба Российской Федерации, ''Federalnaya tamozhennaya sluzhba Rossiskoy Federatsii''; abbreviated , ''FTS Rossii'') is a Russ ...
listed all Ukrainian
exporters An export in international trade is a good produced in one country that is sold into another country or a service provided in one country for a national or resident of another country. The seller of such goods or the service provider is an ...
as companies "at risk", resulting in a blockade of Ukrainian products
import An import is the receiving country in an export from the sending country. Importation and exportation are the defining financial transactions of international trade. In international trade, the importation and exportation of goods are limited ...
ed to Russia. A backup developed at
customs Customs is an authority or agency in a country responsible for collecting tariffs and for controlling the flow of goods, including animals, transports, personal effects, and hazardous items, into and out of a country. Traditionally, customs ...
involving hundreds of truckloads and railcars of Ukrainian goods.


Boycotts


In Ukraine

On 22 August 2013, activists held a protest near the
Presidential Administration of Ukraine The Office of the President of Ukraine ('' uk, Офіс Президента України'') (formerly ''Administration of the President of Ukraine'', uk, Адміністрація Президента) is a standing advisory body set up by ...
. The campaign continued with a mass distribution of leaflets, posters and stickers in more than 45 cities and towns in Ukraine.
Caricature A caricature is a rendered image showing the features of its subject in a simplified or exaggerated way through sketching, pencil strokes, or other artistic drawings (compare to: cartoon). Caricatures can be either insulting or complimentary, ...
s of Russian
Matryoshka doll Matryoshka dolls ( ; rus, матрёшка, p=mɐˈtrʲɵʂkə, a=Ru-матрёшка.ogg), also known as stacking dolls, nesting dolls, Russian tea dolls, or Russian dolls, are a set of wooden dolls of decreasing size placed one inside ano ...
s have been used in the campaign. The campaign began to decline with the beginning of
Euromaidan Euromaidan (; uk, Євромайдан, translit=Yevromaidan, lit=Euro Square, ), or the Maidan Uprising, was a wave of demonstrations and civil unrest in Ukraine, which began on 21 November 2013 with large protests in Maidan Nezalezhno ...
. On 2 March 2014, activists used
social networks A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for an ...
to announce the renewal of the boycott on any goods and services that benefit Russian companies. The intention was to keep Ukrainian money from going to Russia where it may be used to support the Russian military. The boycott was launched in response to the Crimean crisis and the Russian military intervention in Ukraine. In March 2014, activists began organizing
flash mob A flash mob (or flashmob) is a group of people who assemble suddenly in a public place, perform for a brief time, then quickly disperse, often for the purposes of entertainment, satire, and artistic expression. Flash mobs may be organized via t ...
s in supermarkets to urge customers not to buy Russian goods and to boycott Russian
gas stations A filling station, also known as a gas station () or petrol station (), is a facility that sells fuel and engine lubricants for motor vehicles. The most common fuels sold in the 2010s were gasoline (or petrol) and diesel fuel. Gasolin ...
, banks, and concerts. In April 2014, some
movie theater A movie theater (American English), cinema (British English), or cinema hall (Indian English), also known as a movie house, picture house, the movies, the pictures, picture theater, the silver screen, the big screen, or simply theater is a ...
s in
Kyiv Kyiv, also spelled Kiev, is the capital and most populous city of Ukraine. It is in north-central Ukraine along the Dnieper, Dnieper River. As of 1 January 2021, its population was 2,962,180, making Kyiv the List of European cities by populat ...
,
Lviv Lviv ( uk, Львів) is the largest city in western Ukraine, and the seventh-largest in Ukraine, with a population of . It serves as the administrative centre of Lviv Oblast and Lviv Raion, and is one of the main cultural centres of Ukra ...
, and
Odessa Odesa (also spelled Odessa) is the third most populous city and municipality in Ukraine and a major seaport and transport hub located in the south-west of the country, on the northwestern shore of the Black Sea. The city is also the administrativ ...
began shunning Russian films. In summer of 2014, activists in Kyiv began organizing
flash mob A flash mob (or flashmob) is a group of people who assemble suddenly in a public place, perform for a brief time, then quickly disperse, often for the purposes of entertainment, satire, and artistic expression. Flash mobs may be organized via t ...
s and actions in Russian restaurants and coffeehouses. In the end of August 2014 activists have started a campaign " Boycott Russian Films" against Russian movies and serials on Ukrainian media space. By April 2014, some Russian manufacturers changed their
barcodes A barcode or bar code is a method of representing data in a visual, machine-readable form. Initially, barcodes represented data by varying the widths, spacings and sizes of parallel lines. These barcodes, now commonly referred to as linear or on ...
from Russian to Ukrainian. Titled ''Boycott Invaders'', an Android app was developed to identify products from Russia, including those disguising their origin. Andriy Dlihach, "Advanter Group" CEO, urged not to ban Russian products and to concentrate on buying Ukrainian ones instead. On August 19, 2015, activists of the "Vidsich" movement threatened to launch a campaign to boycott Nestlé. It happened during a rally near the corporation's office in Kyiv. The reason for the protest was a case of discrimination, according to activists, of a Ukrainian-speaking journalist who was not hired because of Nesquik's language requirements. Activists also noted that Nestlé products manufactured in Russia are still sold in Ukraine. In September, flash mobs "Russian Kills!" took place in Kyiv against such products.


International spread

Beginning in March 2014, the boycott spread to
Poland Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populou ...
and
Lithuania Lithuania (; lt, Lietuva ), officially the Republic of Lithuania ( lt, Lietuvos Respublika, links=no ), is a country in the Baltic region of Europe. It is one of three Baltic states and lies on the eastern shore of the Baltic Sea. Lithuania ...
. Following the
2022 invasion of Ukraine On 24 February 2022, in a major escalation of the Russo-Ukrainian War, which began in 2014. The invasion has resulted in tens of thousands of deaths on both sides. It has caused Europe's largest refugee crisis since World War II. An ...
, all the major Danish supermarkets stopped selling Russian goods. In the United States, the states of
New Hampshire New Hampshire is a state in the New England region of the northeastern United States. It is bordered by Massachusetts to the south, Vermont to the west, Maine and the Gulf of Maine to the east, and the Canadian province of Quebec to the north. ...
and
Ohio Ohio () is a state in the Midwestern region of the United States. Of the fifty U.S. states, it is the 34th-largest by area, and with a population of nearly 11.8 million, is the seventh-most populous and tenth-most densely populated. The sta ...
, where state governments control liquor sales, announced that they would remove Russian-made vodka from sale; similar measures were also called for in
Virginia Virginia, officially the Commonwealth of Virginia, is a state in the Mid-Atlantic and Southeastern regions of the United States, between the Atlantic Coast and the Appalachian Mountains. The geography and climate of the Commonwealth are ...
. The
Canadian Canadians (french: Canadiens) are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source o ...
province of
Ontario Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central Ca ...
likewise ordered Russian-made products removed from its
Liquor Control Board of Ontario The Liquor Control Board of Ontario (LCBO) is a Crown corporation that retails and distributes alcoholic beverages throughout the Canadian province of Ontario. It is accountable to the Legislative Assembly through the minister of finance. It ...
stores, with similar measures enacted in
Manitoba , image_map = Manitoba in Canada 2.svg , map_alt = Map showing Manitoba's location in the centre of Southern Canada , Label_map = yes , coordinates = , capital = Winn ...
and
Newfoundland and Labrador Newfoundland and Labrador (; french: Terre-Neuve-et-Labrador; frequently abbreviated as NL) is the easternmost province of Canada, in the country's Atlantic region. The province comprises the island of Newfoundland and the continental region ...
.


Results

Sales of Russian goods in Ukraine decreased by 35–50% in the spring of 2014. In May 2014, Ukrainian supermarkets began to abandon the procurement of Russian goods. Delivery of goods from Russia fell by a third. In April 2014, it was reported that producers from Russian Federation are changing Russian barcodes with
barcode A barcode or bar code is a method of representing data in a visual, machine-readable form. Initially, barcodes represented data by varying the widths, spacings and sizes of parallel lines. These barcodes, now commonly referred to as linear or on ...
s of other countries.Російська окупація українських товарів: як кокошник відрізнити від дівочого вінка (відео)
. Fakty. ICTV. 9 April 2014
Moreover, there are revealed facts of illegal masking of Russian products in some Ukrainian supermarkets. From January to May 2014, according to
Standard & Poor's S&P Global Ratings (previously Standard & Poor's and informally known as S&P) is an American credit rating agency (CRA) and a division of S&P Global that publishes financial research and analysis on stocks, bonds, and commodities. S&P is cons ...
ratings, banks with Russian capital in Ukraine lost more than 50% of deposits. According to comparison test of Russian
TV series A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite, or cable, excluding breaking news, advertisements, or trailers that are typically placed bet ...
watching ratings in Ukraine for 2013 (sample by
GfK GfK (originally german: GfK-Nürnberg Gesellschaft für Konsumforschung e.V., lit=Nuremberg Society for Consumer Research, label=none) is a provider of data and intelligence to the consumer goods industry. It is headquartered in Nuremberg, Germa ...
) and for 2014 (sample by Nielsen), total ratings dropped by a third. As of mid of May 2014, it is known that Ukrainian supermarkets have started to massively abandon purchases of Russian goods. Supply amounts from Russian Federation decreased by a third.


Public opinion

According to "
Taylor Nelson Sofres Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index, the firm was acquired by WPP Group for £1.6 billion in O ...
" (TNS) Internet research in Ukraine, in March–April 2014 — 52% of Ukrainians are positive or "rather positive" about the boycott of Russian products. According to the survey, 39% of Ukrainians are involved in the boycott. Further survey campaign revealed that from July to August 2014, support for the boycott increased from 52% to 57%, and participation in the boycott increased from 40% to 46% of the population. According to data reported by TSN, in September 2014, 50% of Ukrainians had joined the boycott.Вже пів року українці бойкотують російські товари
. TSN.
1+1 1 (one, unit, unity) is a number representing a single or the only entity. 1 is also a numerical digit and represents a single unit of counting or measurement. For example, a line segment of ''unit length'' is a line segment of length 1. I ...
. 20 September 2014


Criticism

The idea of a boycott was supported by Fozzy Group, a Ukrainian group of companies that owns and manages retail stores, but was not supported by Ukrainian representative offices of "
Auchan Auchan () is a French multinational retail group headquartered in Croix, France. It was founded in 1961 by Gérard Mulliez and is owned by the Mulliez family, who has 95% stake in the company. With 354,851 employees, of which 261,000 have 5% ...
Ukraine" and "
Metro Cash and Carry Metro AG is a German multinational company based in Düsseldorf which operates business membership only cash and carry stores primarily under the Metro brand. Until 2020 it was also active in general retail business through Real division, ...
" retail groups. The reason was explained as a part of their apolitical vision. Ukrainian and Russian-speaking blogger Danylo Vakhovskyi said that he is consciously using Russian internet services and will continue to do so, because it is a way to support "the creation of a favorable environment for entrepreneurship" in Russia. Vakhovskyi admitted that such usage was "not patriotic", but still considered his support of entrepreneurs as providing opportunities to change the world for the better.Почему я не поддерживаю бойкот российских товаров и сервисов
. ain. 12 March 2014


See also

*
International sanctions during the Russo-Ukrainian War International sanctions have been imposed against Russia and Crimea during the Russo-Ukrainian War by a large number of countries, including the United States, Canada, the European Union, and international organisations following the Russia ...
* Russian financial crisis (2014–2016) *
Magnitsky Act The Magnitsky Act, formally known as the Russia and Moldova Jackson–Vanik Repeal and Sergei Magnitsky Rule of Law Accountability Act of 2012, is a bipartisan bill passed by the U.S. Congress and signed into law by President Barack Obama in D ...
*
Boycott Chinese products There have been campaigns advocating for a boycott of products made in China. Commonly cited reasons for boycotting China include the alleged low quality of products, human rights issues, territorial conflicts involving China, support for separ ...
* Chinese boycotts of Japanese products * Great American Boycott * Don't! Buy! Thai! *
1933 anti-Nazi boycott The anti-Nazi boycott was an international boycott of German products in response to violence and harassment by members of Hitler's Nazi Party against Jews following his appointment as Chancellor of Germany on January 30, 1933. Examples of Nazi ...
*
Nazi boycott of Jewish businesses The Nazi boycott of Jewish businesses () in Germany began on April 1, 1933, and was claimed to be a defensive reaction to the anti-Nazi boycott, which had been initiated in March 1933. It was largely unsuccessful, as the German population cont ...


References


External links


Дамо відсіч зазіханням Росії на Україну
Official page of campaign on
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Mosk ...
.
Дамо відсіч зазіханням Росії на Україну!
Official page of campaign on
vk.com VK (short for its original name ''VKontakte''; russian: ВКонтакте, meaning ''InContact'') is a Russian online social media and social networking service based in Saint Petersburg. VK is available in multiple languages but it is predomin ...
. {{DEFAULTSORT:Do not buy Russian goods movement Reactions to the 2022 Russian invasion of Ukraine Sanctions and boycotts during the Russo-Ukrainian War Direct democracy 2013 establishments in Ukraine 2014 in Ukraine Anti-Russian sentiment Slogans Boycotts of Russia Vidsich