The DMEXCO (pronounced D-M-EXCO / Digital Marketing Expo & Conference) is an annual

trade fair A trade fair, also known as trade show, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and c ...

for digital

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

and

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

. The largest congress trade fair for the digital industry in

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...

has been held in

Cologne Cologne ( ; german: Köln ; ksh, Kölle ) is the largest city of the German western States of Germany, state of North Rhine-Westphalia (NRW) and the List of cities in Germany by population, fourth-most populous city of Germany with 1.1 m ...

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...

since 2009. From 2000 to 2008, DMEXCO's predecessor was the online-marketing-duesseldorf (OMD) trade fair. The

covers

methods such as

online marketing Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. ...

, targeting, tracking,

digital content Digital content is any content that exists in the form of digital data. Also known as digital media, digital content is stored on digital or analog storage in specific formats. Forms of digital content include information that is digitally broad ...

(

video Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. Video was first developed for mechanical television systems, which were quickly replaced by cathode-ray tube (CRT) syste ...

and audio advertising),

social media marketing Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for ...

mobile marketing Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile app ...

, performance-based marketing,

affiliate marketing Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of p ...

e-mail marketing Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to ...

search engine marketing Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine opti ...

and

In-game advertising In-game advertising (IGA) is advertising in electronic games. IGA differs from advergames, which refers to games specifically made to advertise a product.Matthew Yi (2005-07-25). "Advertisers pay for video games - Product placement tradition no ...

as well as topics like virtual and

augmented reality Augmented reality (AR) is an interactive experience that combines the real world and computer-generated content. The content can span multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. AR can be de ...

connectivity Connectivity may refer to: Computing and technology * Connectivity (media), the ability of the social media to accumulate economic capital from the users connections and activities * Internet connectivity, the means by which individual terminals, ...

and the

Internet of Things The Internet of things (IoT) describes physical objects (or groups of such objects) with sensors, processing ability, software and other technologies that connect and exchange data with other devices and systems over the Internet or other comm ...

Marketers Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to empha ...

, agencies (

media agencies Media agencies advise companies on how and where to advertise, and on how to present a positive picture of themselves to the public. Primary services include advertising, public relations and other forms of media management. Media agencies were fi ...

media planning Media planning is generally outsourced and entails sourcing and selecting optimal media platforms for a client's brand or product to use. The goal of media planning is to determine the best combination of media to achieve the clients objectives. ...

agencies,

advertising agencies An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...

, full-service agencies) and technology

service provider A service provider (SP) is an organization that provides services, such as consulting, legal, real estate, communications, storage, and processing services, to other organizations. Although a service provider can be a sub-unit of the organization t ...

s have the opportunity to present their products and services at the

fair A fair (archaic: faire or fayre) is a gathering of people for a variety of entertainment or commercial activities. Fairs are typically temporary with scheduled times lasting from an afternoon to several weeks. Types Variations of fairs incl ...

. DMEXCO is organized by

Koelnmesse Koelnmesse GmbH (''Cologne Trade Fair'') is an international trade fair and exhibition center located in Cologne, North Rhine-Westphalia, Germany. With around 80 trade fairs and over 2,000 conferences annually, Koelnmesse is one of the country's ...

, the conceptual and technical sponsors are the Bundesverband Digitale Wirtschaft (BVDW) e. V. and the Online-Vermarkterkreis (OVK). Further official partners are AGOF (Arbeitsgemeinschaft Online Forschung), Art Directors Club Germany, Fachgruppe Online-Mediaagenturen (FOMA), GWA (Gesamtverband Kommunikationsagenturen), IAB Europe (Interactive Advertising Bureau) and OWM (Organisation Werbungtreibende im Markenverband). Since 2009 DMEXCO has taken place annually.

dmexco 2015

The 7th edition of dmexco took place on 16 and 17 September 2015. In total, 881 exhibitors and more than 43,000 trade visitors attended the congress, which was held in 2015 under the motto "Bridging Worlds". A total of 500 speakers appeared, including Sir

Martin Sorrell Sir Martin Stuart Sorrell (born 14 February 1945) is a British businessman and the founder of WPP plc, the world's largest advertising and PR group, both by revenue and the number of staff. Upon being ousted in April 2018, Sorrell was the longe ...

(

Chief Executive Officer A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

WPP), Thomas Ebeling (

ProSiebenSat.1 Media ProSiebenSat.1 Media SE (officially abbreviated as P7S1, formerly ProSiebenSat.1 Media AG) is a German mass media & digital company. It operates in three segments: Entertainment, Dating and Commerce & Ventures. The company is listed on the Fran ...

) and

Nicola Mendelsohn Nicola Mendelsohn CBE (née: Clyne; born 29 August 1971) is a British advertising executive. Active in the advertising industry since 1992, she was named vice-president for Europe, the Middle East and Africa for Facebook in June 2013. In 2021, N ...

(

Vice President A vice president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vice president is on t ...

EMEA EMEA is a shorthand designation meaning Europe, the Middle East and Africa. The acronym is used by institutions and governments, as well as in marketing and business when referring to this region: it is a shorthand way of referencing the two ...

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

dmexco 2016

The 8th edition of dmexco took place on 14 and 15 September 2016. Under the motto "Digital is everything - not every thing is digital", the dmexco attracted more than 50,700 visitors to Cologne, where 1,013 exhibitors from the global digital economy presented themselves. The conference featured 570 speakers on 15 stages, including Dana Anderson (

Chief Marketing Officer A chief marketing officer (CMO), also called a global marketing officer or marketing director, or chief brand officer, is a corporate executive responsible for managing marketing activities in an organization. Whilst historically these titles may ...

Mondelez Mondelez International, Inc. ( ), often styled Mondelēz, is an American multinational confectionery, food, holding and beverage and snack food company based in Chicago. Mondelez has an annual revenue of about $26 billion and operates in ...

Jack Dorsey Jack Patrick Dorsey (born November 19, 1976) is an American Internet entrepreneur and programmer who is a co-founder and former CEO of Twitter, Inc., as well as a co-founder and the CEO and chairperson of Block, Inc., the developer of the Squar ...

(Chief Executive Officer

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

) and

Tim Armstrong Timothy Ross Armstrong (born November 25, 1965) is an American musician, singer, songwriter and producer. Known for his distinctive voice, he is the singer/guitarist for the punk rock band Rancid and hip hop/punk rock supergroup Transplants. ...

(

AOL AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo (2017� ...

dmexco 2017

The 9th edition of the fair took place on 13 and 14 September 2017 with the motto "Lightening the Age of Transformation". In contrast to previous years, there were no more free tickets for the dmexco 2017. As a result, the number of trade visitors fell to 40,700, while the number of exhibitors rose slightly to 1,100. The dmexco Conference featured 570 speakers with more than 250 hours of programming on 18 stages, including

Sheryl Sandberg Sheryl Kara Sandberg (born August 28, 1969) is an American business executive, billionaire, and philanthropist. Sandberg served as chief operating officer (COO) of Meta Platforms, a position from which she stepped down in August 2022. She is als ...

(

Chief Operating Officer A chief operating officer or chief operations officer, also called a COO, is one of the highest-ranking executive positions in an organization, composing part of the "C-suite". The COO is usually the second-in-command at the firm, especially if t ...

(

), Allen Blue (Co-Founder

LinkedIn LinkedIn () is an American business and employment-oriented online service that operates via websites and mobile apps. Launched on May 5, 2003, the platform is primarily used for professional networking and career development, and allows job se ...

Stewart Copeland Stewart Armstrong Copeland (born July 16, 1952) is a Scottish-American musician and composer. He is best known for his work as the drummer of the English rock band the Police from 1977 to 1986, and again from 2007 to 2008. Before playing with th ...

(founder and

drummer A drummer is a percussionist who creates music using drum The drum is a member of the percussion group of musical instruments. In the Hornbostel-Sachs classification system, it is a membranophone. Drums consist of at least one mem ...

of the band

The Police The Police were an English rock band formed in London in 1977. For most of their history the line-up consisted of primary songwriter Sting (lead vocals, bass guitar), Andy Summers (guitar) and Stewart Copeland (drums, percussion). The Police ...

Thomas Reiter Thomas Arthur Reiter (born 23 May 1958 in Frankfurt Frankfurt, officially Frankfurt am Main (; Hessian: , "Frank ford on the Main"), is the most populous city in the German state of Hesse. Its 791,000 inhabitants as of 2022 make it the ...

(former

astronaut An astronaut (from the Ancient Greek (), meaning 'star', and (), meaning 'sailor') is a person trained, equipped, and deployed by a human spaceflight program to serve as a commander or crew member aboard a spacecraft. Although generally r ...

and

ESA , owners = , headquarters = Paris, Île-de-France, France , coordinates = , spaceport = Guiana Space Centre , seal = File:ESA emblem seal.png , seal_size = 130px , image = Views in the Main Control Room (1205 ...

Coordinator International Agencies and Advisor to the General Director) and David Meza (Chief Knowledge Architect

NASA The National Aeronautics and Space Administration (NASA ) is an independent agency of the US federal government responsible for the civil space program, aeronautics research, and space research. NASA was established in 1958, succeeding t ...

). In November 2017, Koelnmesse extended the contract for the DMEXCO with the BVDW on a long-term basis, but terminated the contractual relationship with the consulting company KDME. The new DMEXCO management team was appointed in January 2018.

DMEXCO 2018

The 10th edition of the trade fair took place on 12 and 13 September 2018 at the Koelnmesse exhibition grounds. The motto was Take C.A.R.E. (Curiosity-Action-Responsibility-Experience). As part of its new strategy, DMEXCO has had a changed corporate identity and a new corporate design since 11 June, including a new website. The number of trade visitors to DMEXCO 2018 rose slightly to 41,000, the number of exhibitors was 1,000. More than 550 speakers were attending the event. Speakers at the conference were among others

Dorothee Bär Dorothee Gisela Renate Maria Bär ( Mantel; born 19 April 1978) is a German politician of the Christian Social Union of Bavaria (CSU) who has been serving as a member of the German Bundestag since 2002. From 2014 to 2021, she served in various c ...

(

CSU CSU may refer to: * Channel service unit, a Wide area network equivalent of a network interface card * Chari Aviation Services, Chad, by ICAO airline code * Christian Social Union (UK), an Anglican social gospel organisation * Christian Social Un ...

, Minister of State for Digitalization),

Nico Rosberg Nico Erik Rosberg (born 27 June 1985) is a German-Finnish former professional racing driver. He competed in Formula One from 2006 to 2016, winning the World Drivers' Championship in with Mercedes-AMG Petronas Motorsport. The only child of Fi ...

(

World Champion A world championship is generally an international competition open to elite competitors from around the world, representing their nations, and winning such an event will be considered the highest or near highest achievement in the sport, game, ...

Formula 1 Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...

), Philipp Schindler (Chief Business Officer

Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...

), Timotheus Höttges (CEO Telekom), Wanli Min (Chief Machine Intelligence Scientist

Alibaba Ali Baba (character), Ali Baba is a character from the folk tale ''Ali Baba and the Forty Thieves''. Ali Baba or Alibaba may also refer to: Films * Ali Baba and the Forty Thieves (1902 film), ''Ali Baba and the Forty Thieves'' (1902 film), a F ...

Cloud).

DMEXCO 2019

On 11 and 12 September 2019, the 11th edition of the event took place again on the

exhibition grounds. Around 1.000 exhibitors and around 40.000 visitors took part in Europe's most important event for the digital economy in

this year. With the motto "Trust In You", the central role of trust for the further development of the digital economy was discussed, because trust is essential in many aspects: Companies need the trust of users in order to offer products and services successfully. At the same time, they have to trust their employees to master the digital challenges. Users, on the other hand, must be able to rely on the digital economy to treat their data with respect and responsibility. All in all, the entire digital industry needs the confidence of the society that digitalization brings more advantages than disadvantages for people. The number of speakers rose to 600 in 2019, 35 percent of them female. Among the speakers were Stephanie Buscemi (

Salesforce Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, a ...

Jimmy Wales Jimmy Donal Wales (born August 7, 1966), also known on Wikipedia by the pseudonym Jimbo, is an American-British Internet entrepreneur, webmaster, and former financial trader. He is a co-founder of the online non-profit encyclopedia Wikipedi ...

(

founder Founder or Founders may refer to: Places *Founders Park, a stadium in South Carolina, formerly known as Carolina Stadium * Founders Park, a waterside park in Islamorada, Florida Arts, entertainment, and media * Founders (''Star Trek''), the ali ...

Wikipedia Wikipedia is a multilingual free online encyclopedia written and maintained by a community of volunteers, known as Wikipedians, through open collaboration and using a wiki-based editing system. Wikipedia is the largest and most-read refer ...

Ryan Leslie Anthony Ryan Leslie (born September 25, 1978) is an American singer, songwriter, record producer, and entrepreneur from Washington, D.C. He has produced singles for a number of prominent artists in a variety of genres, ranging from R&B, hip hop ...

(

SuperPhone), Sir

(

of WPP), Sabina Jeschke (

Board Member A board of directors (commonly referred simply as the board) is an executive committee that jointly supervises the activities of an organization, which can be either a for-profit or a nonprofit organization such as a business, nonprofit organi ...

Digitalization Digitalization or digitalisation may refer to: * Digital transformation, the increasing adoption of digital tools to market your product. * Digitization, the conversion of non-digital or analog information into a digital format. * Medical use of ...

and

Technology Technology is the application of knowledge to reach practical goals in a specifiable and reproducible way. The word ''technology'' may also mean the product of such an endeavor. The use of technology is widely prevalent in medicine, science, ...

Deutsche Bahn The (; abbreviated as DB or DB AG) is the national railway company of Germany. Headquartered in the Bahntower in Berlin, it is a joint-stock company ( AG). The Federal Republic of Germany is its single shareholder. describes itself as the se ...

), Brennan Jacoby (

of Philosophy at Work),

Roger McNamee Roger McNamee (born May 2, 1956) is an American businessman, investor, venture capitalist and musician. He is the founding partner of the venture capital firm Elevation Partners. Prior to co-founding the firm, McNamee co-founded private equity ...

(

Elevation Partners Elevation Partners was an American private equity firm that invested in intellectual property, technology and media companies. The firm had $1.9 billion of assets under management. The firm was founded in 2004 and was headquartered in New York C ...

, former

facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

investor An investor is a person who allocates financial capital with the expectation of a future Return on capital, return (profit) or to gain an advantage (interest). Through this allocated capital most of the time the investor purchases some specie ...

), Piera Gelardi (

Refinery29 Refinery29 (R29) is an American multinational digital media and entertainment website focused on young women. It is owned by Vice Media. History Justin Stefano, Philippe von Borries, Piera Gelardi, and Christene Barberich co-founded Refinery29 i ...

) and

Charlotte Roche Charlotte Elisabeth Grace Roche (born 18 March 1978) is a British-German television presenter, author, producer, and actress.presenter A presenter is a person or organization responsible for the running of a public event, or someone who conveys information on media via a broadcasting outlet. Presenter may refer to: People * News presenter, person who presents news during a new ...

, producer,

actress An actor or actress is a person who portrays a Character (arts), character in a performance. The actor performs "in the flesh" in the traditional medium of the theatre or in modern media such as film, radio, and television. The analogous Greek ...

, radio play speaker and

author An author is the writer of a book, article, play, mostly written work. A broader definition of the word "author" states: "''An author is "the person who originated or gave existence to anything" and whose authorship determines responsibility f ...

). In 2019, the new DMEXCO App, which not only enabled electronic ticketing, but could also be used for networking by visitors and exhibitors throughout the year, was in use for the first time. In order to partially compensate the CO₂ pollution caused by the arrival of visitors, DMEXCO started the reforestation project DMEXCO Forest together with the Social Business Treedom. In

Kenya ) , national_anthem = "Ee Mungu Nguvu Yetu"() , image_map = , map_caption = , image_map2 = , capital = Nairobi , coordinates = , largest_city = Nairobi , ...

, trees will be planted to store around one million kilograms of CO₂ in the future. Another sponsor of the campaign was the

SaaS Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software. SaaS is cons ...

company Productsup.

DMEXCO 2020

DMEXCO 2020, originally planned as a physical and digital event, was held in completely digital form, as DMEXCO @home, on September 23 and 24 under the motto "Attitude matter

A total of almost 900 speakers, 20,000 participants and 260 exhibitors took part in DMEXCO
home

DMEXCO 2021

DMEXCO 2021 took place for the second time under the title DMEXCO @home and under the motto "Setting new priorities" on 7 and 8 September 2021 as a purely digital event. In total, more than 600 speakers, 20,600 participants and 240 exhibitors took part in DMEXCO @home.{{Cite web, url=https://dmexco.com/press/digital-marketing-remains-the-driver-of-the-advertising-industry-and-global-economy/., title=DMEXCO: digital-marketing-remains-the-driver-of-the-advertising-industry-and-global-economy, website=DMEXCO, language=en, access-date=2021-10-21

References

External links

Official Website
Internet marketing trade shows Recurring events established in 2009