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Disney Channel ( rus, Канал Disney) was a Russian
free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscripti ...
television channel which was launched on 10 August 2010 on pay television, replacing kids channel Jetix, and was later launched as a free-to-air network, replacing
Seven TV Semyorka, or 7TV (russian: Семёрка) was a Russian federal television channel, broadcast under the ''UTH Russia'' television network from Moscow, Russia. The channel was officially founded in 1997 and on 17 September 2001 it was registered ...
on 31 December 2011. The network was one of the few Disney Channel variations which renders the word 'Channel' in a native language (in Cyrillic) within its logo and vocally (in
Russian Russian(s) refers to anything related to Russia, including: *Russians (, ''russkiye''), an ethnic group of the East Slavic peoples, primarily living in Russia and neighboring countries *Rossiyane (), Russian language term for all citizens and peo ...
). According to MediaScope, the coverage of Disney Channel was 49.6 million viewers, with the average of 2.9 million people watching the channel on a daily basis.


History


Original launch

While Disney previously planned to launch Disney Channel Russia as an over-the-air service in 2009, their deal with a Russian media company was rejected by Russian authorities. A registration request was filed in 2010 with the Russian media authority Roscomnadzor. On 9 March 2010, the Russian TV authority granted Walt Disney Company CIS a cable television broadcasting license (#15922). Later it was announced that the change would happen on 10 August 2010. On 10 August at 06:00 PM (MSK), Disney Channel Russia replaced
Jetix Russia Jetix (stylized as JETIX) was a children's entertainment brand owned by The Walt Disney Company. The brand was for a slate of action/adventure-related programming blocks and television channels. Jetix programming mainly originated from the S ...
, making it the last Jetix-branded channel in the world to close. The last Jetix program was an episode of '' Kid vs. Kat'' while the first program on Disney Channel was the premiere of the movie '' Finding Nemo'', following a -minute introduction package. Unlike many other Disney Channels in Europe, which broadcast a single video feed with several language tracks, this version was custom-made for Russia. Almost every title and logo on the channel was translated and adapted as well.


Free-to-air launch

On 27 October 2011, following a meeting between Prime Minister
Vladimir Putin Vladimir Vladimirovich Putin; (born 7 October 1952) is a Russian politician and former intelligence officer who holds the office of president of Russia. Putin has served continuously as president or prime minister since 1999: as prime min ...
(now the
President of Russia The president of the Russian Federation ( rus, Президент Российской Федерации, Prezident Rossiyskoy Federatsii) is the head of state of the Russian Federation. The president leads the executive branch of the federal ...
) and the management of The Walt Disney Company and the UTH media group, Disney bought 49% of the shares of the
Seven TV Semyorka, or 7TV (russian: Семёрка) was a Russian federal television channel, broadcast under the ''UTH Russia'' television network from Moscow, Russia. The channel was officially founded in 1997 and on 17 September 2001 it was registered ...
Channel. On 31 December 2011 at 12:00 AM (MSK), Disney Channel Russia turned into a free-to-air television network by replacing terrestrial channel
Seven TV Semyorka, or 7TV (russian: Семёрка) was a Russian federal television channel, broadcast under the ''UTH Russia'' television network from Moscow, Russia. The channel was officially founded in 1997 and on 17 September 2001 it was registered ...
at noon. Right after the Free-to-air launch, the word “Channel” in the Mickey Mouse ears logo has been replaced with a Russian word “Канал” (Kanal). The first program was Mickey's Twice Upon a Christmas. Initially, Disney Channel Russia used to have an outdated "Ribbon" channel branding, that disappeared from other countries before the year 2010. In a slightly refreshed form, that branding remained in active use until August 2014. Disney Channel Russia never switched to the newer boxed logo, as it was meant to represent the mobile app, which was never available for the country. On Friday, 1 August 2014, Disney Channel Russia, along with other
Disney Channels Worldwide Disney Branded Television is a unit of Disney General Entertainment Content which oversees development and production of content geared towards children, teenagers and families for Disney+, Disney Channel, Disney Junior and Disney XD. The unit a ...
, rebranded with the new logo and
identity Identity may refer to: * Identity document * Identity (philosophy) * Identity (social science) * Identity (mathematics) Arts and entertainment Film and television * ''Identity'' (1987 film), an Iranian film * ''Identity'' (2003 film), ...
, during its worldwide rebranding campaign.


Post-launch

Since January 2016, after the amendments to the media law entered into force, according to which the participation of foreign capital in the domestic media is limited to 20%, UTH Holding became the owner of 80% of the TV channel, while
The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Disney Stud ...
retained 20%. In the fall of 2018, the Russian Disney Channel changed its own identity for the second time, as well as logo animation. This time they used a new identity, which is exclusive to the Russian channel. The logo has remained unchanged, although it was moved from the lower left to the lower right corner of the screen and it used a little lighter blue color and a different animation. Since then Disney Channel Russia never used the same logo animation or channel identity as any other version of the channel. During Summer 2019, a new flat version of the logo was introduced, although the older 3D version of the logo still remained in more active use. On 19 July 2021, Disney Channel updated to a 16:9 picture format. For several months after the
Russian invasion of Ukraine On 24 February 2022, in a major escalation of the Russo-Ukrainian War, which began in 2014. The invasion has resulted in tens of thousands of deaths on both sides. It has caused Europe's largest refugee crisis since World War II. An ...
, the channel continued to broadcast, but all social media and YouTube accounts related to the channel were suspended on 1 October 2022. In addition to this, any active Pay TV channels Disney had in Russia were discontinued on October 1 as well, and replaced with original channels exclusive to Russia. The channel was replaced with ''Solntse'' on 14 December 2022, following their dissolution of the joint-venture between Media-1 and Disney itself.


Programming

Unlike other regional versions, Disney Channel Russia broadcast kids-targeted content for younger audiences. Since 2014 it primarily broadcast Disney XD and Disney Junior animated series, with some rare exceptions. Starting from 12 August 2010, Disney Channel broadcast Playhouse programming. When the block used the said brand (using the localized version of the Playhouse Disney logo), it was starting early in the morning and it was staying on air until 12:00 p.m. This also applied to the block when it used the Russian localized version of the Disney Junior logo. Every year the block was airing less time than before until it ceased using said branding on 1 May 2020.


Early programming

In the past it used to copy Eastern European Disney Channel feed, with the inclusion of former Jetix programming. This means there were primarily Disney Channel and Disney XD original live action series ( Jessie, Austin & Ally,
Good Luck Charlie ''Good Luck Charlie'' is an American sitcom that originally aired on Disney Channel from April 4, 2010, to February 16, 2014. The series' creators, Phil Baker and Drew Vaupen, wanted to create a program that would appeal to entire families, no ...
,
Lab Rats A laboratory rat is a rat of the species ''Rattus norvegicus'' which is bred and kept for scientific research. Labrat, lab rat, or lab rats may also refer to: People and characters * Dunash ben Labrat (920–990), medieval Jewish commentator ...
,
Mighty Med ''Mighty Med'' is an American television series created by Jim Bernstein and Andy Schwartz and produced by It's a Laugh Productions for Disney XD. It stars Bradley Steven Perry, Jake Short, Paris Berelc, Devan Leos, and Augie Isaac. The series ai ...
, etc.) and rare animation from Disney Channel and Jetix (
Phineas and Ferb ''Phineas and Ferb'' is an American animated musical-comedy television series created by Dan Povenmire and Jeff "Swampy" Marsh for Disney Channel and Disney XD. Produced by Disney Television Animation, the series was originally broadcast as ...
, Kid vs. Kat, etc.).


2014-2019

This, however, changed with the 2014 rebranding, when the channel slowly switched to kids television animation, including
Disney XD Disney XD is an American pay television channel owned by the Disney Branded Television and Disney Media and Entertainment Distribution units of The Walt Disney Company. The channel is aimed primarily at older children ages six to eleven yea ...
and
Disney Junior Disney Junior is an American pay television network owned by the Walt Disney Television (part of Disney General Entertainment Content) unit of The Walt Disney Company through Disney Branded Television. Aimed mainly at children two to seven y ...
animated series, like
Gravity Falls ''Gravity Falls'' is an American mystery comedy animated television series created by Alex Hirsch for Disney Channel and Disney XD. The series follows the adventures of Dipper Pines ( Jason Ritter) and his twin sister Mabel ( Kristen Schaal) ...
,
Star vs. the Forces of Evil ''Star vs. the Forces of Evil'' is an American animated magical girl television series created by Daron Nefcy and developed by Jordana Arkin and Dave Wasson, which aired on Disney Channel and Disney XD. It is the first Disney XD series created b ...
,
DuckTales ''DuckTales'' is an American animated television series produced by Disney Television Animation. The original cartoon series premiered on syndication and on Disney Channel on September 18, 1987 and ran for a total of 100 episodes over four sea ...
,
Amphibia Amphibians are four-limbed and ectothermic vertebrates of the class Amphibia. All living amphibians belong to the group Lissamphibia. They inhabit a wide variety of habitats, with most species living within terrestrial, fossorial, arbor ...
, as live action series were faded away to the point there were no any old or new shows presented on the channel due to different family and cultural values in Russia and financial problems. Playhouse Disney was rebranded to use Disney Junior-like logo and identity. Also, starting that year, Disney Channel Russia introduced a new evening prime time block called "Большая Анимация" ("Full-length animation", literally Great/Big Animation). It consisted of Disney's theatrical movies. The block aired every day and started in 7:30 pm daily. It was intended to be a replacement to the earlier block "Your Bright Night!" (Russian: Твой Яркий Вечер!), which broadcast
Disney Channel Original Movies Many television films have been produced for Disney Channel, an American family-oriented basic cable channel and former premium television channel since its launch on April 18, 1983. Until October 1997, films were released under the banner name ...
and was shortly removed off the air after the 2014 rebranding.


2020-14/12/2022

During the
COVID-19 Coronavirus disease 2019 (COVID-19) is a contagious disease caused by a virus, the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The first known case was identified in Wuhan, China, in December 2019. The disease quickly ...
lockdown A lockdown is a restriction policy for people, community or a country to stay where they are, usually due to specific risks (such as COVID-19) that could possibly harm the people if they move and interact freely. The term is used for a prison ...
, live-action series returned to the network's schedule, along with '' Gabby Duran & the Unsittables'' during summer 2020.


Disney Channel Russia Original Productions

*''Boljšie semejnye igry'' ("The Great Family Game", Большие семейные игры) *''Èto moj rebenok?!'' ("Is this my child?!", Это мой ребенок?!) *''Èto moja komnata!'' ("This is my room!", Это моя комната!) *''Mama na 5+'' ("Mama 5+", Мама на 5+) *''Pravila stilja'' ("Style rules", Правила стиля) *''Posle školy'' ("After School", После школы) *''Prikoly na peremenke: Novaja škola'' ("As the Bell Rings: A New School", Приколы на переменке. Новая школа) *''Ustami mladenca'' ("The mouth of the baby", Устами младенца)


See also

* Jetix *
Jetix Play Jetix Play (formerly Fox Kids Play) was a preschool entertainment brand, owned by Jetix Europe. The Jetix Play name was primarily used as a sister channel to Jetix in a small number of regions, such as Central and Eastern Europe, and Middle East ...
*
Seven TV Semyorka, or 7TV (russian: Семёрка) was a Russian federal television channel, broadcast under the ''UTH Russia'' television network from Moscow, Russia. The channel was officially founded in 1997 and on 17 September 2001 it was registered ...
*
Disney Channel (Central and Eastern Europe) Disney Channel is a European children's television channel owned by The Walt Disney Company Limited. broadcast in the Czech Republic, Hungary, Romania, Moldova, and Bulgaria. It was previously known as Fox Kids, then Jetix. There are several vari ...
* Disney television series on Russian television *
2022 Russian invasion of Ukraine On 24 February 2022, in a major escalation of the Russo-Ukrainian War, which began in 2014. The invasion has resulted in tens of thousands of deaths on both sides. It has caused Europe's largest refugee crisis since World War II. ...


References


External links


Disney Channel Russia official website

Official news release by Walt Disney Company CIS
{{DEFAULTSORT:Disney Channel (Russia)
Russia Russia (, , ), or the Russian Federation, is a transcontinental country spanning Eastern Europe and Northern Asia. It is the largest country in the world, with its internationally recognised territory covering , and encompassing one-eig ...
Defunct television channels in Russia Children's television networks Television channels and stations established in 2010 Television channels and stations disestablished in 2022 2010 establishments in Russia 2022 disestablishments in Russia