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Digital Content Next (DCN) is a
nonprofit A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...
international
trade association A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific industry. An industry trade association partic ...
for the
digital content Digital content is any content that exists in the form of digital data. Also known as digital media, digital content is stored on digital or analog storage in specific formats. Forms of digital content include information that is digitally broad ...
industry. DCN develops research, holds informational events and provides policy guidance. It was known as the Online Publishers Association (OPA) until May 2014.


History

Founded in 2001 by
Martin Nisenholtz Martin A. Nisenholtz (born April 1, 1955) is an American businessman and educator who has been active in the advancement of digital media and marketing. Background, education and career origins Nisenholtz was born in Wyndmoor, Pennsylvania, a su ...
, DCN is based in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. Nisenholtz served as the president of DCN until June 2006. Pam Horan served as DCN's president until May 2014, when Jason Kint was named
CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
. In September 2014, the OPA rebranded as Digital Content Next.


Activities

DCN produces proprietary research for its members, as well as for the public, works with U.S. and international regulators and policymakers on policy and other issues and concerns around digital media, digital advertising, disinformation, censorship, antitrust, privacy, and data usage. DCN publishes content on its website and in a weekly newsletter called InContext, which covers the business of digital media. DCN also hosts and participates in public and private forums to explore and advance key issues that impact digital content brands.


TrustX

In September 2016, DCN announced the creation of a not-for-profit cooperative digital advertising marketplace called TrustX. This marketplace is a subsidiary of DCN and operates as a public benefit corporation ( B Corp) for the sole objective of creating a sustainable future for trusted
advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
. Founding companies included DCN members
CBS Interactive Paramount Streaming (formerly CBS Digital Media Group, CBS Interactive, ViacomCBS Streaming), a division of Paramount Global, oversees the company’s streaming technology and offers direct-to-consumer services, free, premium and pay. These incl ...
,
Condé Nast Condé Nast () is a global mass media company founded in 1909 by Condé Montrose Nast, and owned by Advance Publications. Its headquarters are located at One World Trade Center in the Financial District of Lower Manhattan. The company's m ...
,
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
, Hearst and
News Corp News Corporation, stylized as News Corp, is an American mass media and publishing company headquartered in Midtown Manhattan, New York City. The second incarnation of the original News Corporation, it was formed on June 28, 2013, following a ...
.


References

{{reflist, 30em


External links


Official DCN website

TrustX website
Internet governance advocacy groups Digital media organizations Organizations based in New York City Organizations established in 2001 2001 establishments in New York City