''Digiday'' is an online

trade magazine A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular trade or industry. The collective term for t ...

for online media founded in 2008 by Nick Friese. It is headquartered in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

, with offices in

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

and

Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.46 ...

Description

''Digiday'' provides daily online news about advertising, publishing, and media, and also produces events such as industry summits and awards galas.Kelli S. Burns, ''Social Media: A Reference Handbook'' (2017), p. 344.Kristy Sammis, Cat Lincoln, Stefania Pomponi, ''Influencer Marketing For Dummies'' (2015), p. 238. Founder Nick Friese created the publication in April 2008. With support Doug Carlson, managing director of Zinio, Friese put together a Digital Publishing and Advertising Conference in a New York City hotel. Originally called DM2 Events (an abbreviation of Digital Media and Marketing Events), a colleague came up with "Digiday" as a shorter version of Friese's proposed "Digital-Day". The company depends on a variety of offerings to generate revenue, claiming that half of its revenue comes from advertising, branded content, sponsored content, and career listings, and the other half coming from hosting events and conducting awards programs. It further claims that these sources have provided "double-digit revenue growth" in the mid-to-late 2010s. Digiday also has a

podcast A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosin ...

series covering client, agency, and media perspectives.Robert Cluley, ''Essentials of Advertising'' (2017), p. 81. ''

Fortune Fortune may refer to: General * Fortuna or Fortune, the Roman goddess of luck * Luck * Wealth * Fortune, a prediction made in fortune-telling * Fortune, in a fortune cookie Arts and entertainment Film and television * ''The Fortune'' (1931 film) ...

'' magazine wrote of ''Digiday'', " u might not have heard of an online publication called Digiday—unless you spend all of your time reading about the media industry, and specifically the marketing side of the digital media industry, in which case you probably read it all the time". '' Bloomberg View'' describes ''Digiday''s "running series on 'confessions' from

digital marketing Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development duri ...

insiders" as "a good source of frank and cynical, though anonymous, descriptions of a deeply dysfunctional business", for example, interviewing "a female ex-creative agency executive who talks about the diversity issues that still plague the industry". In February 2015, '' Fast Company'' named ''Digiday'' on its list of "The World’s Top 10 Most Innovative Companies of 2015 In Media", describing the company as "an important resource and authority in the world of digital media", and citing its "summits on the future of digital advertising". From 2008 to 2017, ''Digiday'' hosted over 250 events, such as the annual Digiday Mobile conference held in New York City. Digiday also has a

series covering client, agency, and media perspectives. In 2018, ''Digiday'' provoked controversy with an article titled "Why agencies are skipping SXSW this year", which was criticized by local business figures as underestimating the relevance of the

SXSW South by Southwest, abbreviated as SXSW and colloquially referred to as South By, is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, ...

festival.

Other projects

In 2014, ''Digiday'' created "What the Fuck is my Twitter Bio?", a site that generates random absurd

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

bios followed by

profanity Profanity, also known as cursing, cussing, swearing, bad language, foul language, obscenities, expletives or vulgarism, is a socially offensive use of language. Accordingly, profanity is language use that is sometimes deemed impolite, rud ...

-laced commentary, as a way to mock the tendency of Twitter users to employ certain kinds of self-promotional phrases. In May 2016, ''Digiday'' launched a new website named ''Glossy'', helmed by ''Digiday'' staff and intended to provide coverage of fashion and luxury brands, and the impact of technology on these areas, similar to the coverage of media sites provided by ''Digiday''. Friese stated that he "plans to take the same approach to ''Glossy'' as it took with ''Digiday''", beginning with news reporting and eventually expanding to conferences and other events to drive revenue.

Personnel

Since October 2020, Jim Cooper, former editorial director of ''Adweek'', has been editor in chief of ''Digiday''. He succeeded Brian Morrissey, who joined ''Digiday'' from ''

Adweek ''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has cover ...

'' in 2011. Josh Sternberg was a senior editor from January 2012 to July 2014, when he left ''Digiday'' for a position with ''

The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large n ...

''. In October 2013, ''Digiday'' hired HBO marketing manager Emily Wilcox as its first marketing director. In September 2015, ''Digiday'' hired Paul Kontonis, formerly senior VP of strategy for Collective Digital Studio, and president of the Global Online Video Association, as its new chief marketing officer and chief communications officer. In September 2020, founding editor-in-chief Brian Morrissey announced his departure from the company.

References

{{reflist, 30em Online magazines published in the United States Magazines established in 2008 Mass media trade magazines Internet properties established in 2008