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Dick DeBartolo (born October 19, 1945) is an American writer, most famous for writing for '' Mad''. He is occasionally referred to as "''Mad'''s Maddest Writer," this being a twist on Don Martin's former status as "''Mad'''s Maddest Artist." DeBartolo served as the magazine's "Creative Consultant" from 1984 to 2009. He is also known for his work on ''
Match Game ''Match Game'' is an American television panel game show that premiered on NBC in 1962 and has been revived several times over the course of the last six decades. The game features contestants trying to match answers given by celebrity panelis ...
'' in the 1960s and 1970s.


Career

''Mad'' long spaced out DeBartolo's articles to ensure that at least one appeared in every issue. From 1966 to 2019, new DeBartolo material appeared in 459 consecutive issues, dating back to 1966. This is tied for the longest such streak with
Sergio Aragonés Sergio Aragonés Domenech ( , ; born September 6, 1937) is a Spanish/Mexican cartoonist and writer best known for his contributions to '' Mad'' magazine and creating the comic book '' Groo the Wanderer''. Among his peers and fans, Aragonés is ...
(whose streak is active). DeBartolo has written well over 250 television or film parodies for the magazine, easily the most by any ''Mad'' writer. DeBartolo recounted his first-ever experience submitting material to ''Mad'' in 1961: :I wrote a sample script ("A TV Ad We Would Like to See") and sent it on to them. I had read in an article that writers should always send a self-addressed stamped envelope along with a script they were submitting. That way, if the script was rejected you would get it back. Otherwise, it is just tossed out. Weeks later, I got back my own envelope. I was so disappointed. Then I figured I would open it in case it was a "nice try" kind of reject. But inside my envelope was cardboard. And scribbled on the cardboard was a note from associate editor
Nick Meglin Nick Meglin (July 30, 1935 – June 2, 2018) was an American writer, humorist, and artist. He was known for his work as a contributor, comics writer, illustrator and editor for the satirical magazine '' Mad''. He also scripted ''Superfan'', a 1 ...
. It said: "Ha ha, thought we rejected your script, but we bought it! Stapled to this cardboard is your check! Please call us about writing more stuff for us!" DeBartolo was also a writer for several TV game shows, beginning with Barry-Enright before moving on to Goodson-Todman. DeBartolo was on the staff of the original ''
Match Game ''Match Game'' is an American television panel game show that premiered on NBC in 1962 and has been revived several times over the course of the last six decades. The game features contestants trying to match answers given by celebrity panelis ...
'' in 1962, when the show was cancelled by
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
. In what were supposed to be the final weeks of the program, DeBartolo is credited with coming up with the silly and suggestive style of questions that the show is remembered for, which led to improved ratings and an "un-cancellation" that kept the show on the air. At the same time, DeBartolo cast several of the show's panelists and guests in his own 8mm film comedies, which he shot on the studio's rooftop. A rare public showing of those films was held in a Manhattan hotel ballroom in 1964. DeBartolo told Game Show Network in 2006 that when ''Match Game'' moved its production west to Los Angeles in the 1970s, he stayed in New York and mailed in his questions to the ''Match Game'' staff in
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...
. The 1973 West Coast-based version ran for nine more years on CBS and in syndication, with DeBartolo as a long-distance contributor; even writing questions for the ''
Match Game-Hollywood Squares Hour ''The Match Game-Hollywood Squares Hour'' is an American television panel game show that combined two panel games of the 1960s and 1970s – ''Match Game'' and ''Hollywood Squares'' – into an hour-long format. The series ran from October 31, ...
'' on NBC and the 1990 revival on ABC. Besides his experience on the ''Match Game'', DeBartolo served as creative consultant on other Goodson-Todman game shows, such as ''
Tattletales ''Tattletales'' is an American game show produced by Goodson- Todman Productions in association with Fremantle. The program had two runs on the CBS daytime schedule between February 1974 and June 1984. It was hosted by Bert Convy, with severa ...
'' and ''
What's My Line ''What's My Line?'' is a panel game show that originally ran in the United States on the CBS Television Network from 1950 to 1967, originally in black and white and later in color, with subsequent U.S. revivals. The game uses celebrity panelis ...
''. In 1971, he was able to induce ''Mad'' publisher William M. Gaines to appear on '' To Tell the Truth'' as himself. However, all four panelists failed to pick out the real Gaines. After stumping the panel, Gaines jokingly denied knowing DeBartolo. After the episode, panelist
Kitty Carlisle Kitty Carlisle Hart (born Catherine Conn; September 3, 1910 – April 17, 2007) was an American actress, singer, and spokeswoman for the arts. She was the leading lady of the Marx Brothers movie '' A Night at the Opera'' (1935) and was a regular ...
told DeBartolo, "I never figured it was him. I mean, look at the way he's dressed. I was looking for someone who ran a very successful magazine, so I thought it ''couldn't'' be him!" DeBartolo's book, ''Good Days and Mad: A Hysterical Tour Behind the Scenes at Mad Magazine'' (1994), traces his first 30 years at ''Mad'' and details his friendship with publisher William Gaines. Featuring contributions from other ''Mad'' writers and artists, the book recounts memorable anecdotes, notably the ascent that DeBartolo, Gaines, and Gaines' wife Annie once made through the arm of the Statue of Liberty. DeBartolo was also the author of numerous non-reprint ''Mad'' paperbacks, including ''MAD-vertising'', ''MAD Murders the Movies'', and ''The MAD Book of Sex, Violence, and Home Cooking''. DeBartolo also scripted several of Don Martin's " Captain Klutz" adventures, which appeared in Martin's series of paperbacks.


The Giz Wiz

In February 2006, Dick DeBartolo and
Leo Laporte Leo Laporte (; born November 29, 1956) is the host of ''The Tech Guy'' weekly radio show and a host on TWiT.tv, an Internet podcast network focusing on technology. He is also a former TechTV technology host (1998–2008) and a technology author. O ...
began producing a podcast calle
The Daily Giz Wiz
a short, daily discussion about technology and gadgets appearing on TWiT.tv. Each episode features one gadget chosen by DeBartolo, except for Tuesdays, when Laporte chose it (Turn The Tables Tuesday). Many times, the gadget is not a fancy mainstream one, but a weird, odd, or extremely simple device. For the Friday episodes, DeBartolo picks the gadget from his Gadget Warehouse, an actual storage facility in NYC he rents for keeping his old gadgets. For it
600th episode
on June 27, 2008. DeBartolo traveled from NYC to Petaluma, California to do the 600th show with Laporte o
TWiT Live
; the gadget was "Fred Lanes" third hand. A shorter, weekly version of "The Daily Giz Wiz" had formerly appeared on Laporte's syndicated radio sho
The Tech Guy
but was discontinued after a radio network request to make way for more live callers. But, as of mid-2010, DeBartolo comes on Laporte's radio show on Saturday to discuss a gadget. In 2011, the daily netcast program was refactored into a weekly netcast, therefore retitled "The Weekly Daily Giz Wiz." On July 24, 2012, "The Weekly Daily Giz Wiz," changed its day, format, and show title (again). Currently appearing on Thursdays, "The Giz Wiz" features DeBartolo and Chad "OMGChad" Johnson (or Leo Laporte before January 2014) sharing gadget reviews, a random gadget, and a pick from the "Gadget Warehouse." A new segment, in connection with "Turn the Table Turkey," started on July 31, 2012, features "Crap We Found in Skymall," where the viewers vote on the gadget they want reviewed on the next week's show. This segment ended in mid-2013. DeBartolo appears as a monthly guest o

which is heard in over 30 markets including New York and Boston, as well as a streaming broadcast on the internet. He also has a periodic "gadget" segment on '' ABC World News Now''. DeBartolo made over 100 appearances on ''
Live with Regis and Kathie Lee ''Live with Kelly and Ryan'' (or simply ''Live'') is an American syndicated morning talk show hosted by Kelly Ripa and Ryan Seacrest. Executive produced by Michael Gelman, the ''Live with...'' show formula has aired under various hosts since ...
'', offering purchasing advice about various devices and products. On April 23, 2015, it was announced in Episode 1515 that The Giz Wiz would be leaving TWiT.tv and continuing the show solo with Chad "OMGChad" Johnson, utilizing Patreon for funding.


Personal life

On August 23, 2012, DeBartolo married his partner of 32 years, Dennis Wunderlin.


Awards

DeBartolo was awarded the
Inkpot Award The Inkpot Award is an honor bestowed annually since 1974 by Comic-Con International. It is given to professionals in the fields of comic books, comic strips, animation, science fiction, and related areas of popular culture, at CCI's annual conv ...
in 2011.Inkpot Award
/ref>


References


External links

*

* * Archive of Tubbs, Keith E. and , MadMumblings.com (fan site), 2004.


Further reading

* {{DEFAULTSORT:Debartolo, Dick American comics writers American satirists American parodists American people of Italian descent Gay entertainers American gay writers Inkpot Award winners Living people Mad (magazine) people 1945 births Place of birth missing (living people) TWiT.tv people Writers from Brooklyn LGBT people from New York (state) 20th-century American writers 20th-century American male writers 21st-century American writers 21st-century American male writers 21st-century LGBT people