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The deviancy amplification spiral and deviancy amplification are terms used by interactionist sociologist to refer to the way levels of deviance or crime can be increased by the societal reaction to deviance itself.


Origin of term

The process of deviancy amplification was first described by Leslie T. Wilkins.


Process

According to sociologist Stanley Cohen, the spiral starts with some deviant act. Usually the deviance is
criminal In ordinary language, a crime is an unlawful act punishable by a state or other authority. The term ''crime'' does not, in modern criminal law, have any simple and universally accepted definition,Farmer, Lindsay: "Crime, definitions of", in C ...
, but it can also involve lawful acts considered morally repugnant by a large segment of society. With the new focus on the issue, hidden or borderline examples that would not themselves have been newsworthy are reported, confirming the pattern. This confirmation of the pattern was first documented by Stanley Cohen in ''Folk Devils and Moral Panic,'' a study of the media response to clashes between the Mods and Rockers, two rival subcultures of the time. Reported cases of such deviance are often presented as the ones we know about, or the "
tip of the iceberg Tip of the iceberg may refer to: * Tip of the iceberg, the top tenth portion of an iceberg An iceberg is a piece of freshwater ice more than 15 m long that has broken off a glacier or an ice shelf and is floating freely in open (salt) water ...
, an assertion that is nearly impossible to disprove immediately. For a variety of reasons, the less sensational aspects of the spiraling story that would help the public keep a rational perspective (such as statistics showing that the behavior or event is actually less common or less harmful than generally believed) tend to be ignored by the press. As a result, minor problems begin to look serious and rare events begin to seem common. Members of the public are motivated to keep informed on these events, leading to high readership for the stories, feeding the spiral. The resulting publicity has the potential to increase the deviant behavior by glamorizing it, or by making it seem common or acceptable. In the next stage, public concern typically forces the police and the law enforcement system to focus more resources on dealing with the specific deviancy than it warrants. Judges and magistrates then come under public pressure to deal out harsher sentences and politicians pass new laws to increase their popularity by giving the impression that they are dealing with the perceived threat. The responses by those in authority tend to reinforce the public's fear, while the media continue to report police and other law enforcement activity, amplifying the spiral. The theory does not contend that moral panics always include the deviancy amplification spiral.
Eileen Barker Eileen Vartan Barker (born 21 April 1938, in Edinburgh, UK) is a professor in sociology, an emeritus member of the London School of Economics (LSE), and a consultant to that institution's Centre for the Study of Human Rights. She is the chairp ...
asserts that the controversy surrounding certain
new religious movements A new religious movement (NRM), also known as alternative spirituality or a new religion, is a religious or spiritual group that has modern origins and is peripheral to its society's dominant religious culture. NRMs can be novel in origin or t ...
can turn violent in a deviancy amplification spiral. In his autobiography, Lincoln Steffens details how news reporting can be used to create the impression of a crime wave where there is none, in the chapter "I Make a Crime Wave". Button and TunleyButton, Mark and Tunley, Martin (2015) Explaining Fraud Deviancy Attenuation in the United Kingdom. Crime, Law and Social Change, 63: 49-6

/ref> have also presented a theory that offers the opposite to deviancy amplification, which they call deviancy attenuation. In this they argue using the case of fraud that there are some large problems, which those in positions of power are able to attenuate through not accurately measuring it, leading to statistics which underestimate the problem, leading to less resources dedicated to it, reinforcing the belief of those in power it is not a problem.


See also

*
Availability heuristic The availability heuristic, also known as availability bias, is a mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method, or decision. This heuristic, operating on the ...
*
Crowd psychology Crowd psychology, also known as mob psychology, is a branch of social psychology. Social psychologists have developed several theories for explaining the ways in which the psychology of a crowd differs from and interacts with that of the individ ...
*
Culture of fear Culture of fear (or climate of fear) is the concept that people may incite fear in the general public to achieve political or workplace goals through emotional bias; it was developed as a sociological framework by Frank Furedi and has been mor ...
* Folk devil *
Love Jihad Love jihad (also known as Romeo Jihad) is an Islamophobic conspiracy theory developed by proponents of Hindutva. The conspiracy theory purports that Muslim men target Hindu women for conversion to Islam by means such as seduction, feigning l ...
* Gel bracelet *
Group sex Group sex is Human sexual activity, sexual behavior involving more than two participants. Participants in group sex can be of any sexual orientation or gender. Any form of Human sexual activity, sexual activity can be adopted to involve more th ...
* Jenkem * Junk food news * Knockout game *
Mass hysteria Mass psychogenic illness (MPI), also called mass sociogenic illness, mass psychogenic disorder, epidemic hysteria, or mass hysteria, involves the spread of illness symptoms through a population where there is no infectious agent responsible for c ...
*
Mass media Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit informati ...
* Mean world syndrome * Missing white woman syndrome * Rainbow party *
Representativeness heuristic The representativeness heuristic is used when making judgments about the probability of an event under uncertainty. It is one of a group of heuristics (simple rules governing judgment or decision-making) proposed by psychologists Amos Tversky and Da ...
*
Sensationalism In journalism and mass media, sensationalism is a type of editorial tactic. Events and topics in news stories are selected and worded to excite the greatest number of readers and viewers. This style of news reporting encourages biased or emotio ...
* Social control *
Yellow journalism Yellow journalism and yellow press are American terms for journalism and associated newspapers that present little or no legitimate, well-researched news while instead using eye-catching headlines for increased sales. Techniques may include ...


References


Further reading

* Cohen, Stanley. ''Folk devils and moral panics''. London: Mac Gibbon and Kee, 1972. {{ISBN, 0-415-26712-9. * Section 3.4 Interpreting the crime problem of Free OpenLearn LearningSpace Unit DD100_1 originally written for the
Open University The Open University (OU) is a British Public university, public research university and the largest university in the United Kingdom by List of universities in the United Kingdom by enrolment, number of students. The majority of the OU's underg ...
Course, DD100. *Button, Mark and Tunley, Martin. (2015) Explaining Fraud Deviancy Attenuation in the United Kingdom. Crime, Law and Social Change, 63: 49-64 Media studies Social phenomena Mass media issues Deviance (sociology) Criticism of journalism News media manipulation Media bias