Destination NSW is a New South Wales state government

executive agency An executive agency is a part of a government department that is treated as managerially and budgetarily separate, to carry out some part of the executive functions of the United Kingdom government, Scottish Government, Welsh Government or N ...

established in 2011 to support growth of tourism and events in

New South Wales ) , nickname = , image_map = New South Wales in Australia.svg , map_caption = Location of New South Wales in AustraliaCoordinates: , subdivision_type = Country , subdivision_name = Australia , established_title = Before federation , es ...

Australia Australia, officially the Commonwealth of Australia, is a sovereign country comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands. With an area of , Australia is the largest country by ...

. The agency falls within the Enterprise, Investment and Trade

cluster may refer to: Science and technology Astronomy * Cluster (spacecraft), constellation of four European Space Agency spacecraft * Asteroid cluster, a small asteroid family * Cluster II (spacecraft), a European Space Agency mission to study th ...

of New South Wales government agencies. Destination NSW run two consumer-facing websites, sydney.com and VisitNSW to promote travel to Sydney and NSW both internationally and domestically.

Governance

Executive

The agency is managed on a daily basis by an executive team led by Steve Cox, the chief executive officer; and is structured into five divisions: * Engagement and Development * People and Culture * Events * Finance * Consumer Marketing

Board of Management

The Chief Executive Officer reports to a Board of Management that is appointed by the Minister. The Board comprises industry representatives with relevant skills and experience in tourism and events. , the Board comprised the following individuals: *

Christine McLoughlin Christine Frances McLoughlin (born 1964 or 1965) is an Australian business executive, who is Chair of the Suncorp Group and Chancellor of the University of Wollongong. Career McLoughlin graduated from the Australian National University with ...

, Chair * Russell Balding , Deputy Chair * Amy Brown * Steve Cox, chief executive officer * Rebekah Horne * Margaret Jack * Sally Loane * Anne Loveridge * Rod McGeoch * The Hon.

George Souris George Souris (born 12 July 1949) is an Australian politician and former member of the New South Wales Legislative Assembly, representing Upper Hunter for the Nationals from 1988 to 2015. Souris is a former leader of the National Party in NS ...

Minister

The Board of Destination NSW is responsible to the

Minister for Tourism The Minister of Tourism is the head of the governmental department that specializes in tourism, recreation and/or culture. The position exists in many different countries under several names: *Ministry of Tourism and Environment (Albania) * Mini ...

presently

The Hon. ''The Honourable'' (British English) or ''The Honorable'' (American English; see spelling differences) (abbreviation: ''Hon.'', ''Hon'ble'', or variations) is an honorific style that is used as a prefix before the names or titles of certain ...

Ben Franklin. Ultimately, the Minister is responsible to the

Parliament of New South Wales The Parliament of New South Wales is a bicameral legislature in the Australian state of New South Wales (NSW), consisting of the New South Wales Legislative Assembly (lower house) and the New South Wales Legislative Council (upper house). Each ...

Alliances and sponsorships

On 23 September 2012

Sydney FC Sydney Football Club is an Australian professional soccer club based in Sydney, New South Wales. It competes in the country's premier men's competition, A-League Men, under licence from Australian Professional Leagues (APL). The club was f ...

announced it had agreed a sponsorship deal with Destination NSW to promote tourism to Sydney. Destination NSW is the strategic sponsor of the 2017

World Polo Championship The World Polo Championship is a polo (Horse Polo) competition between countries (Up to 2022, only for men). The event is organised by the sport's governing body, the Federation of International Polo (FIP), and is contested by the national teams. ...

hosted by the Sydney Polo Club. The event will take place in October 2017. It is tournament that will see the world's eight best nations compete for the world title in Sydney's Hawkesbury region.

References

External links

Destination NSW - Corporate Site

Sydney.com - Consumer SiteVisitNSW - Consumer Site
Culture of New South Wales Government agencies of New South Wales Tourism organisations in Australia Tourism in New South Wales {{NewSouthWales-gov-stub id:Events New South Wales