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Design for Excellence or Design For Excellence (DfX or DFX), are terms and expansions used interchangeably in the existing literature, where the ''X'' in ''design for X'' is a variable which can have one of many possible values. In many fields (e.g.,
very-large-scale integration Very large-scale integration (VLSI) is the process of creating an integrated circuit (IC) by combining millions or billions of MOS transistors onto a single chip. VLSI began in the 1970s when MOS integrated circuit (Metal Oxide Semiconductor) ...
(VLSI) and
nanoelectronics Nanoelectronics refers to the use of nanotechnology in electronic components. The term covers a diverse set of devices and materials, with the common characteristic that they are so small that inter-atomic interactions and quantum mechanical p ...
) ''X'' may represent several traits or features including: manufacturability, power, variability, cost, yield, or reliability. Saraju Mohanty, Chapter 3 Nanoelectronics Issues in Design for excellence,
Nanoelectronic Mixed-Signal System Design
, and 0071825711, 1st Edition, McGraw-Hill, 2015.
This gives rise to the terms design for manufacturability (DfM, DFM), design for inspection (DFI), design for variability (DfV), design for cost (DfC). Similarly, other disciplines may associate other traits, attributes, or objectives for ''X''. Under the label ''design for X'', a wide set of specific design guidelines are summarized. Each design guideline addresses a given issue that is caused by, or affects the traits of, a product. The design guidelines usually propose an approach and corresponding methods that may help to generate and apply technical knowledge to control, improve, or even invent particular traits of a product. From a knowledge-based view, the design guideline represents an explicit form of knowledge, that contains information about ''knowing-
how-to The Linux Documentation Project (LDP) is a dormant an all-volunteer project that maintains a large collection of GNU and Linux-related documentation and publishes the collection online. It began as a way for hackers to share their documentation ...
'' (see
Procedural knowledge Procedural knowledge (also known as knowing-how, and sometimes referred to as practical knowledge, imperative knowledge, or performative knowledge) is the knowledge exercised in the performance of some task. Unlike descriptive knowledge (also kno ...
). However, two problems are prevalent. First, this explicit knowledge (i.e., the design guidelines) were transformed from a tacit form of knowledge (i.e., by experienced engineers, or other specialists). Thus, it is not granted that a freshman or someone who is outside the subject area will comprehend this generated explicit knowledge. This is because it still contains embedded fractions of knowledge or respectively include non-obvious assumptions, also called context-dependency (see e.g. Doz and Santos, 1997:16–18). Second, the traits of a product are likely to exceed the knowledge base of one human. There exists a wide range of specialized fields of engineering, and considering the whole life cycle of a product will require non-engineering expertise. For this purpose, examples of design guidelines are listed in the following.


Rules, guidelines, and methodologies along the product life cycle

DfX methodologies address different issues that may occur in one or more phase of a product life cycle: * Development phase * Production phase * Use phase * Disposal phase Each phase is explained with two dichotomous categories of tangible products to show differences in prioritizing design issues in certain product life cycle phases: *
Consumer durables In economics, a durable good or a hard good or consumer durable is a good that does not quickly wear out or, more specifically, one that yields utility over time rather than being completely consumed in one use. Items like bricks could be consi ...
*
Capital goods The economic concept of a capital good (also called complex product systems (CoPS),H. Rush, "Managing innovation in complex product systems (CoPS)," IEE Colloquium on EPSRC Technology Management Initiative (Engineering & Physical Sciences Researc ...
Non-durables that are consumed physically when used, e.g. chocolate or lubricants, are not discussed. There also exist a wide range of other classifications because products are either (a) goods, (b) service, or (c) both (see OECD and Eurostat, 2005:48). Thus, one can also refer to whole product, augmented product, or extended product. Also the business unit
strategy Strategy (from Greek στρατηγία ''stratēgia'', "art of troop leader; office of general, command, generalship") is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. In the sense of the " ...
of a firm are ignored, even though it significantly influences priority-setting in design.


Development phase

* Design rules ** Basic rules of embodiment design: clarity,
simplicity Simplicity is the state or quality of being simple. Something easy to understand or explain seems simple, in contrast to something complicated. Alternatively, as Herbert A. Simon suggests, something is simple or complex depending on the way we ...
,
safety Safety is the state of being "safe", the condition of being protected from harm or other danger. Safety can also refer to the control of recognized hazards in order to achieve an acceptable level of risk. Meanings There are two slightly di ...
(Pahl and Beitz, 1996: 205–236) * Organizational process **Design for short time to market (Bralla, 1996: 255–266) * System design, testing & validation ** Design for reliability (Bralla, 1996: 165–181), Synonyms:
Reliability Engineering Reliability engineering is a sub-discipline of systems engineering that emphasizes the ability of equipment to function without failure. Reliability describes the ability of a system or component to function under stated conditions for a specifie ...
(VDI4001-4010) ** Design for test ** Design for safety (Bralla, 1996: 195–210; VDI2244); Synonyms: safety engineering, safe-life design ** Design for quality (Bralla, 1996: 149–164; VDI2247), Synonyms:
quality engineering Quality engineering is the discipline of engineering concerned with the principles and practice of product and service quality assurance and control. In software development, it is the management, development, operation and maintenance of IT sys ...
** Design against
corrosion Corrosion is a natural process that converts a refined metal into a more chemically stable oxide. It is the gradual deterioration of materials (usually a metal) by chemical or electrochemical reaction with their environment. Corrosion engi ...
damage (Pahl and Beitz, 1996: 294–304) ** Design for minimum
risk In simple terms, risk is the possibility of something bad happening. Risk involves uncertainty about the effects/implications of an activity with respect to something that humans value (such as health, well-being, wealth, property or the environm ...
(Pahl and Beitz, 1996:373–380)


Production-operations phase

* Design rules ** Design to cost (Pahl and Beitz, 1996: 467–494; VDI2234; VDI 2235), see Target costing, Value engineering **
Design to standards {{unreferenced, date=June 2009 "Design to Standards" means to design items with generally accepted and uniform procedures, dimensions or materials. Benefits Product standardization is a technique in engineering design that aim to reduce the number ...
(Pahl and Beitz, 1996:349–356), see
Interchangeable parts Interchangeable parts are parts (components) that are identical for practical purposes. They are made to specifications that ensure that they are so nearly identical that they will fit into any assembly of the same type. One such part can freely r ...
, product modularity, product architecture, product platform * Design Guidelines ** Design for assembly (Bralla, 1996: 127–136), (Pahl and Beitz, 1996: 340–349) ** Design for Inspection (Hitchens Carl (2014) Guide to Engineering Metrology) ** Design for manufacturability (Bralla, 1996: 137–148), (Pahl and Beitz, 1996: 317–340) ** Design for logistics, Design for postponement (see Delayed differentiation) * Specific situations ** Design for Electronic Assemblies (Bralla, 1996: 267–279) ** Design for Low-Quantity Production (Bralla, 1996: 280–288)


Design rules

Design to cost and
design to standards {{unreferenced, date=June 2009 "Design to Standards" means to design items with generally accepted and uniform procedures, dimensions or materials. Benefits Product standardization is a technique in engineering design that aim to reduce the number ...
serves
cost reduction Cost reduction is the process used by companies to reduce their costs and increase their profits. Depending on a company’s services or products, the strategies can vary. Every decision in the product development process affects cost: desig ...
in production operations, or respectively supply chain operations. Except for luxury goods or brands (e.g.,
Swarovski Swarovski (, ) is an Austrian producer of glass based in Wattens, Austria, and has existed as a family-owned business since its founding in 1895 by Daniel Swarovski. The company is split into three major industry areas: the Swarovski Crystal ...
crystals,
Haute couture ''Haute couture'' (; ; French for 'high sewing', 'high dressmaking') is the creation of exclusive custom-fitted high-end fashion design that is constructed by hand from start-to-finish. Beginning in the mid-nineteenth century, Paris became th ...
fashion, etc.), most goods, even exclusive products, rely on
cost reduction Cost reduction is the process used by companies to reduce their costs and increase their profits. Depending on a company’s services or products, the strategies can vary. Every decision in the product development process affects cost: desig ...
, if these are
mass produced Mass production, also known as flow production or continuous production, is the production of substantial amounts of standardized products in a constant flow, including and especially on assembly lines. Together with job production and batch ...
. The same is valid for the functional production strategy of
mass customization In marketing, manufacturing, call centre operations, and management, mass customization makes use of flexible computer-aided systems to produce custom output. Such systems combine the low unit costs of mass production processes with the flexibili ...
. Through engineering design physical interfaces between a) parts or components or assemblies of the product and b) the manufacturing equipment and the logistical material flow systems can be changed, and thus cost reducing effects in operating the latter may be achieved.


Design guidelines

* Design for manufacturability ensures the fabrication of single parts or components that are based on an integral design in mechanical engineering terms. Every production technology has its own specific design guideline that needs to be consulted depending on the situation. * Design for assembly addresses the combination of single parts or components to subassemblies, assemblies, modules, systems, etc., that are based on a differential design in mechanical engineering terms. An important issue is how the embodied interfaces within a product are designed (mechanical engineering, electrical engineering). Contrary, software or respectively firmware interfaces (software engineering, electrical engineering) are not significant for assembly operations, because these can be easily flash installed within one production step. That is a cost efficient way to enable a wide range of product variants. * Design for logistics covers issues along supply chain partners (i.e., legally independent firms) but is by its means closely related to the design for assembly guidelines. In academic research, design for logistics is tangent to the
strategic alliance A strategic alliance (also see strategic partnership) is an agreement between two or more parties to pursue a set of agreed upon objectives needed while remaining independent organizations. The alliance is a cooperation or collaboration which aims ...
s,
supply chain management In commerce, supply chain management (SCM) is the management of the flow of goods and services including all processes that transform raw materials into final products between businesses and locations. This can include the movement and st ...
, and the
engineering Engineering is the use of scientific principles to design and build machines, structures, and other items, including bridges, tunnels, roads, vehicles, and buildings. The discipline of engineering encompasses a broad range of more speciali ...
part of
new product development In business and engineering, new product development (NPD) covers the complete process of bringing a new product to market, renewing an existing product or introducing a product in a new market. A central aspect of NPD is product design, along ...
. For example, Sanchez and Mahoney (1996) argued that product
modularity Broadly speaking, modularity is the degree to which a system's components may be separated and recombined, often with the benefit of flexibility and variety in use. The concept of modularity is used primarily to reduce complexity by breaking a sy ...
(i.e., how physical sub-systems of a product are sub-divided through interfaces; also called product or system architecture), and organizational
modularity Broadly speaking, modularity is the degree to which a system's components may be separated and recombined, often with the benefit of flexibility and variety in use. The concept of modularity is used primarily to reduce complexity by breaking a sy ...
(i.e., how organisational entities are structured), depend on each other, and Fixson et al. (2005) found that the relationship between product architecture and organisational structure is reciprocal in context of early supplier involvement (ESI) during the
system design Systems design interfaces, and data for an electronic control system to satisfy specified requirements. System design could be seen as the application of system theory to product development. There is some overlap with the disciplines of system ana ...
or respectively
concept phase In industry, Product Lifecycle Management (PLM) is the process of managing the entire lifecycle of a product from its inception through the engineering, design and manufacture, as well as the service and disposal of manufactured products. PLM ...
of the product development process.


Use phase

*User focused, see
Product design Product design as a verb is to create a new product to be sold by a business to its customers. A very broad coefficient and effective generation and development of ideas through a process that leads to new products. Thus, it is a major aspect of ...
,
Industrial design Industrial design is a process of design applied to physical products that are to be manufactured by mass production. It is the creative act of determining and defining a product's form and features, which takes place in advance of the manufactu ...
** Design for user-friendliness (Bralla, 1996: 237–254), see
Usability Usability can be described as the capacity of a system to provide a condition for its users to perform the tasks safely, effectively, and efficiently while enjoying the experience. In software engineering, usability is the degree to which a sof ...
, Ben Shneiderman, Emotional Design ** Design for
ergonomics Human factors and ergonomics (commonly referred to as human factors) is the application of psychological and physiological principles to the engineering and design of products, processes, and systems. Four primary goals of human factors learnin ...
(Pahl and Beitz, 1996: 305–310) ** Design for
aesthetics Aesthetics, or esthetics, is a branch of philosophy that deals with the nature of beauty and taste, as well as the philosophy of art (its own area of philosophy that comes out of aesthetics). It examines aesthetic values, often expressed t ...
(Pahl and Beitz, 1996: 311–316) *After-sales focused ** Design for serviceability (Bralla, 1996: 182–194; Pahl and Beitz, 1996: 357–359), ** Design for maintainability (Bralla, 1996: 182–194; Pahl and Beitz, 1996: 357–359; VDI2246), * Design for repair-reuse-recyclability, a key part of the International Design Excellence Awards criteria


Comparison: consumer durables vs. capital goods

User focused design guidelines may be associated with
consumer durables In economics, a durable good or a hard good or consumer durable is a good that does not quickly wear out or, more specifically, one that yields utility over time rather than being completely consumed in one use. Items like bricks could be consi ...
, and after-sales focused design guidelines may be more important for
capital goods The economic concept of a capital good (also called complex product systems (CoPS),H. Rush, "Managing innovation in complex product systems (CoPS)," IEE Colloquium on EPSRC Technology Management Initiative (Engineering & Physical Sciences Researc ...
. However, in case of capital goods design for
ergonomics Human factors and ergonomics (commonly referred to as human factors) is the application of psychological and physiological principles to the engineering and design of products, processes, and systems. Four primary goals of human factors learnin ...
is needed to ensure clarity,
simplicity Simplicity is the state or quality of being simple. Something easy to understand or explain seems simple, in contrast to something complicated. Alternatively, as Herbert A. Simon suggests, something is simple or complex depending on the way we ...
, and
safety Safety is the state of being "safe", the condition of being protected from harm or other danger. Safety can also refer to the control of recognized hazards in order to achieve an acceptable level of risk. Meanings There are two slightly di ...
between the human-machine interface. The intent is to avoid shop-accidents as well as to ensure efficient work flows. Also design for
aesthetics Aesthetics, or esthetics, is a branch of philosophy that deals with the nature of beauty and taste, as well as the philosophy of art (its own area of philosophy that comes out of aesthetics). It examines aesthetic values, often expressed t ...
has become more and more important for capital goods in recent years. In
business-to-business Business-to-business (B2B or, in some countries, BtoB) is a situation where one business makes a commercial transaction with another. This typically occurs when: * A business is sourcing materials for their production process for output (e.g., a ...
(B2B) markets, capital goods are usually ordered, or respectively business transaction are initiated, at industrial trade fairs. The functional traits of capital goods in technical terms are assumed generally as fulfilled across all exhibiting competitors. Therefore, a purchaser may be subliminally influenced by the aesthetics of a
capital good The economic concept of a capital good (also called complex product systems (CoPS),H. Rush, "Managing innovation in complex product systems (CoPS)," IEE Colloquium on EPSRC Technology Management Initiative (Engineering & Physical Sciences Researc ...
when it comes to a purchasing decision. For consumer durables the aspect of after sales highly depends on the business unit's strategy in terms of service offerings, therefore generally statements are not possible to formulate.


Disposal phase

* Design for Environment (Bralla, 1996: 182–194), see also Life cycle assessment, Technology assessment, sustainable engineering,
sustainable design Environmentally sustainable design (also called environmentally conscious design, eco-design, etc.) is the philosophy of designing physical objects, the built environment, and services to comply with the principles of ecological sustainability ...
* Design for
recycling Recycling is the process of converting waste materials into new materials and objects. The Energy recycling, recovery of energy from waste materials is often included in this concept. The recyclability of a material depends on its ability t ...
(Pahl and Beitz, 1996: 360–372), Design for Disassembly ** Active Disassembly **
Remanufacturing Remanufacturing is "the rebuilding of a product to specifications of the original manufactured product using a combination of reused, repaired and new parts". It requires the repair or replacement of worn out or obsolete components and modules. P ...
** Recycling of electrical and electronical equipment – Disassembly and processing (VDI2343) ** Recycling oriented product development (VDI 2243)


Similar concepts in product development

Several other concepts in product development and new product development are very closely related: * ''Engineering Design:'' Design for X * ''Time dimension'': Product Life Cycle, Product Life Cycle Engineering,
Product Life Cycle Management Product life-cycle management (PLM) is the succession of strategies by business management as a product goes through its life-cycle. The conditions in which a product is sold (advertising, saturation) changes over time and must be managed as it ...
(that is not the same like the
Product Cycle In industry, Product Lifecycle Management (PLM) is the process of managing the entire lifecycle of a product from its inception through the engineering, design and manufacture, as well as the service and disposal of manufactured products. ...
in
business Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." Having a business name does not separ ...
studies and
economics Economics () is the social science that studies the production, distribution, and consumption of goods and services. Economics focuses on the behaviour and interactions of economic agents and how economies work. Microeconomics anal ...
, see e.g. Vernon (1966)). Primarily, the unit of analysis here is ''a product'', or more clearly, one item * ''Meso-level organisation'':
concurrent engineering Concurrent engineering (CE) or concurrent design and manufacturing is a work methodology emphasizing the parallelization of tasks (i.e. performing tasks concurrently), which is sometimes called simultaneous engineering or integrated product develo ...
(American), simultaneous engineering (British), and overlapping-parallel Product Development Processes * ''Micro-level organisation'':
cross-functional team A cross-functional team, also known as a multidisciplinary team or interdisciplinary team, is a group of people with different functional expertise working toward a common goal. It may include people from finance, marketing, operations, and huma ...
s, inter-disciplinary teams, etc. Looking at all life stages of a product ( Product life cycle (engineering)) is essential for design for X, otherwise the ''X'' may be suboptimized, or make no sense. When asking what competencies are required for analysing situations that may occur along the life of a product, it becomes clear that several departmental functions are required. An historical assumption is that
new product development In business and engineering, new product development (NPD) covers the complete process of bringing a new product to market, renewing an existing product or introducing a product in a new market. A central aspect of NPD is product design, along ...
is conducted in a departmental-stage process (that can be traced back to the classical
theory of the firm The theory of the firm consists of a number of economic theories that explain and predict the nature of the firm, company, or corporation, including its existence, behaviour, structure, and relationship to the market. Firms are key drivers in ec ...
, e.g.
Max Weber Maximilian Karl Emil Weber (; ; 21 April 186414 June 1920) was a German sociologist, historian, jurist and political economist, who is regarded as among the most important theorists of the development of modern Western society. His ideas p ...
's bureaucracy or
Henri Fayol Henri Fayol (29 July 1841 – 19 November 1925) was a French mining engineer, mining executive, author and director of mines who developed a general theory of business administration that is often called Fayolism.Morgen Witzel (2003). ''Fifty key ...
's administration principles), i.e., new product development activities are closely associated with certain department of a firm. At the start of the 1990s, the concept of
concurrent engineering Concurrent engineering (CE) or concurrent design and manufacturing is a work methodology emphasizing the parallelization of tasks (i.e. performing tasks concurrently), which is sometimes called simultaneous engineering or integrated product develo ...
gained popularity to overcome dysfunctions of departmental stage processes. Concurrent engineering postulates that several departments must work closely together for certain new product development activities (see Clark and Fujimoto, 1991). The logical consequence was the emergence of the organisational mechanism of
cross-functional team A cross-functional team, also known as a multidisciplinary team or interdisciplinary team, is a group of people with different functional expertise working toward a common goal. It may include people from finance, marketing, operations, and huma ...
s. For example, Filippini et al. (2005) found evidence that overlapping product development processes only accelerate new product development projects if these are executed by a
cross-functional team A cross-functional team, also known as a multidisciplinary team or interdisciplinary team, is a group of people with different functional expertise working toward a common goal. It may include people from finance, marketing, operations, and huma ...
, vice versa.


References

Design for X references * Pahl, G., and Beitz, W. (1996). Engineering Design - A Systematic Approach, 2nd edition, London: Springer
(Google Books Preview)
* Bralla, J. G. (1996). Design for Excellence. New York: McGraw-Hill. * VDI-guidelines of the "
Verein Deutscher Ingenieure Verein Deutscher Ingenieure (VDI) (English: Association of German Engineers) is an organization of over 150,000 engineers and natural scientists. More than 12,000 honorary experts process the latest technical findings each year to promote the techn ...
" can requested unde
(www)
or purchased from the publisher Beut
(www)
The most guidelines are bilingual in German and English. Auxiliary references * Doz, Y. and Santos, J.F.P. (1997). On the management of knowledge: from the transparency of collocation and co-setting to the quandary of dispersion and differentiation. Fontainebleau, France. * Sanchez, R. and Mahoney, J.T. (1996) Modularity, flexibility, and knowledge management in product and organization design. Strategic Management Journal, 17, 63–76. * Fixson, S. K., Ro, Y., & Liker, J. K. (2005). Modularization and Outsourcing: Who drives whom? - A Study of Generational Sequences in the U.S. Automotive Cockpit Industry. International Journal of Automotive Technology and Management, 5(2): 166–183. * OECD; Eurostat (2005). Oslo Manual 2005: The Measurement of Scientific and Technological Activities - Proposed guidelines for collecting and interpreting technological innovation data. Organisation for Economic Co-operation and Development, Statistical Office of the European Communities
(pdf)
* Vernon, R. (1966) International Investment and International Trade in the Product Cycle. The Quarterly Journal of Economics, 80, 190–207. * Clark, K.B. and Fujimoto, T. (1991). Product development performance. Boston, Massachusetts: Harvard Business School Press. * Filippini, R., Salmaso, L. and Tessarolo, P. (2005) Product Development Time Performance: Investigating the Effect of Interactions between Drivers. Journal of Product Innovation Management, 21, 199–214.


External links


DfX-Symposium in GermanyThe IBM Proprinter: A Case Study in Engineering Design
*Mottonen, M., Harkonen, J., Belt, P., Haapasalo, H. and Simila, J. (2009) "Managerial view on design for manufacturing", Industrial Management & Data Systems, Vol. 109, No.6, pp. 859–872.

{{DEFAULTSORT:Design For X Design for X, X X X