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"Demon in a Bottle" is a nine-issue
story arc A story arc (also narrative arc) is the chronological construction of plot in a novel or story. It can also mean an extended or continuing storyline in episodic storytelling media such as television, comic books, comic strips, board games, vid ...
from the
comic book A comic book, also called comicbook, comic magazine or (in the United Kingdom and Ireland) simply comic, is a publication that consists of comics art in the form of sequential juxtaposed panels that represent individual scenes. Panels are of ...
series ''The Invincible Iron Man'' (vol. 1), published in issues 120 through 128 in 1979 by
Marvel Comics Marvel Comics is an American comic book publisher and the flagship property of Marvel Entertainment, a divsion of The Walt Disney Company since September 1, 2009. Evolving from Timely Comics in 1939, ''Magazine Management/Atlas Comics'' in ...
. It was written by David Michelinie and
Bob Layton Bob Layton (born 1953) is an American comic book artist, writer, and editor. He is best known for his work on Marvel Comics titles such as '' Iron Man'' and ''Hercules'', and for co-founding Valiant Comics with Jim Shooter. Early life Bob Layt ...
and illustrated by John Romita, Jr., Bob Layton, and
Carmine Infantino Carmine Michael Infantino (; May 24, 1925 – April 4, 2013) was an American comics artist and editor, primarily for DC Comics, during the late 1950s and early 1960s period known as the Silver Age of Comic Books. Among his character creations are ...
. "Demon in a Bottle" is concerned with Tony Stark's
alcoholism Alcoholism is, broadly, any drinking of alcohol that results in significant mental or physical health problems. Because there is disagreement on the definition of the word ''alcoholism'', it is not a recognized diagnostic entity. Predomi ...
.


Publication history

The storyline ran in ''
Iron Man Iron Man is a superhero appearing in American comic books published by Marvel Comics. The character was co-created by writer and editor Stan Lee, developed by scripter Larry Lieber, and designed by artists Don Heck and Jack Kirby. The cha ...
'' #120–128 (March–Nov. 1979), plotted by David Michelinie and
Bob Layton Bob Layton (born 1953) is an American comic book artist, writer, and editor. He is best known for his work on Marvel Comics titles such as '' Iron Man'' and ''Hercules'', and for co-founding Valiant Comics with Jim Shooter. Early life Bob Layt ...
, with script by Michelinie. John Romita, Jr.
pencilled A penciller (or penciler) is an artist who works on the creation of comic books, graphic novels, and similar visual art forms, with a focus on the initial pencil illustrations, usually in collaboration with other artists, who provide inks, colors ...
the breakdown sketches, with Layton providing finished art. Issue #122 (May 1979) was both plotted and scripted by Michelinie, penciled by
Carmine Infantino Carmine Michael Infantino (; May 24, 1925 – April 4, 2013) was an American comics artist and editor, primarily for DC Comics, during the late 1950s and early 1960s period known as the Silver Age of Comic Books. Among his character creations are ...
and
inked Inked may refer to: * ''Inked'' (video game) * ''Inked'' (magazine) See also * Ink (disambiguation) {{dab ...
by Layton. "Demon in a Bottle" was originally only the title of the final issue in the storyline. When the storyline was collected in trade paperback in 1984 and 1989, it was published under the title ''The Power of Iron Man''. "Demon in a Bottle" later became the popular name for the storyline, and collected editions were then published under that title.


Plot summary

A military tank hurled through the air strikes the wing of a passenger plane carrying Tony Stark. Stark secretly dons the Iron Man armor he carries in his briefcase, flies out of the plane, and guides it to a safe landing in the ocean. Navy ships approach and soldiers help the passengers to safety, and bring Iron Man to an island base. They tell him the tank was thrown by
Namor Namor (), also known as the Sub-Mariner, is a fictional character appearing in American comic books published by Marvel Comics. Debuting in early 1939, the character was created by writer-artist Bill Everett for comic book packager Funnies Inc ...
, who was defending a resident of the island that the soldiers were trying to remove, because the island is used as a toxic waste disposal site. Iron Man confronts and fights Namor, before it's revealed that the soldiers actually belong to the Roxxon Oil Corporation, which is secretly occupying the island to mine the
vibranium Vibranium () is a fictional metal appearing in American comic books published by Marvel Comics, noted for its extraordinary abilities to absorb, store, and release large amounts of kinetic energy. Mined only in Wakanda, the metal is associated w ...
it contains. Iron Man and Namor team up to fight and defeat the soldiers, who escape and trigger explosives contained on the island, destroying it along with any evidence that they were ever there. While flying home, Iron Man's armor begins to malfunction, sending him flying uncontrollably through the sky and crash landing. He regains control and later tests the armor in his lab, and finds nothing apparently wrong. Stark is visiting a casino with
Bethany Cabe Bethany Cabe, also known as Iron Woman, is a fictional character appearing in American comic books published by Marvel Comics. Created by David Michelinie and Bob Layton, the character made her first appearance in ''Iron Man'' #117 (Dec. 1978). S ...
when
Blizzard A blizzard is a severe snowstorm characterized by strong sustained winds and low visibility, lasting for a prolonged period of time—typically at least three or four hours. A ground blizzard is a weather condition where snow is not falling b ...
, the
Melter The Melter is the name of three fictional characters appearing in American comic books published by Marvel Comics. The original Melter, Bruno Horgan, first appeared in Tales of Suspense #47 (Nov. 1963). Publication history The character debuted ...
, and
Whiplash Whiplash may refer to: * The long flexible part of a whip * Whiplash (medicine), a neck injury ** Whiplash Injury Protection System (WHIPS), in automobiles Film and television * ''Whiplash'' (1948 film), a US film noir about a boxer * ''Whiplas ...
arrive and attempt to rob the casino's vault. Stark slips away, dons his armor, and battles and defeats the villains. During the fight, he overhears a comment from Blizzard about "Hammer" wanting Iron Man kept alive. Stark later receives and agrees to a request for Iron Man to represent his company,
Stark International Stark Industries, later also known as Stark International, Stark Innovations, Stark Enterprises and Stark Resilient, is a fictional company appearing in American comic books published by Marvel Comics. The company is depicted as being owned and ...
, at a public ceremony and meet with a foreign ambassador. At the ceremony, Iron Man's armor again malfunctions, striking the ambassador with a repulsor blast, killing him. Iron Man tells the police about the malfunction, claiming he did not intentionally kill the ambassador. Doubtful, but knowing they can't fight him, the police let him go but demand that Stark turn over his armor for inspection, and Stark complies. During this time, Stark's drinking increases significantly. Stark meets with the
Avengers Avenger, Avengers, The Avenger, or The Avengers may refer to: Arts and entertainment In the Marvel Comics universe * Avengers (comics), a team of superheroes **Avengers (Marvel Cinematic Universe), a central team of protagonist superheroes of ...
, agreeing to their request that Iron Man temporarily step down as their leader, and asks for and receives hand-to-hand fight training from
Captain America Captain America is a superhero appearing in American comic books published by Marvel Comics. Created by cartoonists Joe Simon and Jack Kirby, the character First appearance, first appeared in ''#Golden Age, Captain America Comics'' #1 (cover ...
. He then meets with Scott Lang, the second
Ant-Man Ant-Man is the name of several superheroes appearing in books published by Marvel Comics. Created by Stan Lee, Larry Lieber and Jack Kirby, Ant-Man's first appearance was in ''Tales to Astonish'' #27 (January 1962) but first appeared in costum ...
, and asks him to sneak into the prison where Whiplash is being held to get information on the person named Hammer. Stark uses the information and flies to
Monaco Monaco (; ), officially the Principality of Monaco (french: Principauté de Monaco; Ligurian: ; oc, Principat de Mónegue), is a sovereign city-state and microstate on the French Riviera a few kilometres west of the Italian region of Lig ...
with James Rhodes to investigate. Hammer is alerted to their presence and sends soldiers to attack them. They are both knocked unconscious; Stark is taken prisoner and Rhodes is left in public and arrested by the local police when he awakens. When Stark awakens he is confronted by
Justin Hammer Justin Hammer is a fictional character appearing in American comic books published by Marvel Comics. The character is depicted as a villainous entrepreneur, head of Hammer Industries and a frequent adversary of the superhero Iron Man. As he ex ...
, who reveals that he has been responsible for Iron Man's armor malfunctions. Angered that he lost a lucrative bid to Stark International, Hammer, with the aid of scientists in his employ, took control of Iron Man's armor and forced him to kill the ambassador in an attempt to ruin the reputation of the company. Stark attempts to escape Hammer's compound by climbing over a wall, but sees that he is on a giant floating island at sea. Hammer learns of Stark's escape and orders the supervillains he keeps in his employ to find him. The supervillains find Stark, who has found the confiscated briefcase containing his spare armor and suited up. Iron Man battles and defeats the villains, then goes after Hammer. Rhodes has convinced the police of his story and the island is attacked by police helicopters. Hammer escapes, and Iron Man flies into the air and crashes down, damaging the island and causing it to sink. Stark returns home and continues binge drinking, and drunkenly yells at his butler,
Edwin Jarvis Edwin Jarvis is a supporting character in the Marvel Comics titles ''Iron Man'' and ''Avengers (comics), The Avengers''. He is the loyal household butler of the Stark family. Since the 1990s, the character has appeared heavily in media adaptations ...
. Jarvis resigns the next day. Continuing to drink to forget his problems, Stark is confronted by Beth, who tells him about her former husband, Alex, who became addicted to drugs to deal with his stress and insecurities, which ended their relationship and eventually killed him. Beth admits that she was younger, and didn't try to understand his insecurities, but now she's grown and will not abandon Stark like she abandoned Alex. She tells Stark that he is becoming his own worst enemy, and he must open up to and let his friends help him, otherwise he'll keep drinking and drinking until it kills him. Stark admits to his drinking problem and accepts Beth's offer to help him to quit drinking and help him through
withdrawal Withdrawal means "an act of taking out" and may refer to: * Anchoresis (withdrawal from the world for religious or ethical reasons) * ''Coitus interruptus'' (the withdrawal method) * Drug withdrawal * Social withdrawal * Taking of money from a ban ...
. Stark then apologizes to and renews his working relationship with Jarvis. He learns that Jarvis's mother is sick and offers to pay for her medical costs, but learns that Jarvis has sold the two shares of stock he owned in Stark International that were preventing
S.H.I.E.L.D. S.H.I.E.L.D. is a fictional espionage, special law enforcement, and counter-terrorism agency appearing in American comic books published by Marvel Comics. Created by Stan Lee and Jack Kirby in ''Strange Tales'' #135 (August 1965), it often dea ...
from buying a controlling interest in his company. The story ends with Stark optimistic about the future, conquering his alcoholism and determined to retrieve the stocks and maintain control over his company.


Creation

Writer/artist Bob Layton said of the story: "I'm gonna quote David Michelinie here, that it was never our intention to do anything relevant. We were paid to, basically, do the next episode of ''Iron Man''. t'sjust hat inthat particular issue, alcoholism was the bad guy. Instead of
Doctor Doom Doctor Victor Von Doom is a supervillain appearing in American comic books published by Marvel Comics. The character was created by Stan Lee and Jack Kirby, and first appeared in ''The Fantastic Four'' #5 in July 1962. The monarch of the fi ...
or somebody like that, it was the bottle. That was our villain of the month. And that's really the way we treated it. We built everything up to that. But the point of it is, it was never... we never attempted to be relevant. It just... in the corporate world, what gets to guys? What causes the downfall? Usually it's greed, or it's sex and drugs, right? Well, we couldn't do the sex part, right? Alcohol wasn't talked about all that much, really, to be honest with you. Especially with kids, you know, in that particular era. But, you know, we treated it as we intended to, as the bad guy."


Reception and legacy

"Demon in a Bottle" has been recognized by critics as "the quintessential Iron Man story," "one of the best super-hero sagas of the 1970s,"Review
Win Wiacek, Now Read This!, Comics Creators Guild, January 28th, 2008
and "one which continues to influence writers of the character today."Review
Dave Wallace, Comics Bulletin, April 11, 2007
The storyline won a 1980 Eagle Award for "Favorite Single Comic Book Story." Praising Michelinie's "clever" writing and Romita and Layton's "highly distinguishable" artwork, J. Montes of the Weekly Comic Book Review said, "Iron Man was never known for having engaging stories, but in this one rare case it happened and that is why we treasure it." Montes felt it was "a bit silly to see
tark Tark may refer to: *Tark, East Azerbaijan, a city in East Azerbaijan Province, Iran *Tark, Ardabil, a village in Ardabil Province, Iran *Bal Tark, a village in Gilan Province, Iran *Tark Darreh, a village in West Azerbaijan Province, Iran *Jerry T ...
recover from he effects of his alcoholismover the course of one issue," but added that "there's no mistaking the losses and struggles he deals with." D.K. Latta of Pulp and Dagger praised Michelinie for "deliver ngsmart writing and plausible, grown up characters that are a pleasure to read and a rich tapestry of plot threads" and "avoid ngthe preachy, holier-than-thou route, and instead just tell nga story that happens to concern a costumed super-hero getting a little...lost." Latta found Romita's pencil art "problematic" but added that "Bob Layton's inks help a lot." Win Wiacek of Now Read This! said, "The fall and rise of a hero is a classic plot, and it’s seldom been better used in the graphic narrative medium and never bettered in the super-hero field. An adult and very mature tale for kids of all ages, it is an unforgettable instance of triumph and tragedy perfectly told." Jamie Hailstone of
Den of Geek ''Den of Geek'' is a US and UK-based website covering entertainment with a focus on pop culture Pop or POP may refer to: Arts, entertainment, and media Music * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gan ...
said that "some of the storytelling and the portrayal of Tony Stark as a millionaire playboy may be a little hackneyed," but praised the storyline for "
iving Iving may refer to: *Intravenous therapy Intravenous therapy (abbreviated as IV therapy) is a medical technique that administers fluids, medications and nutrients directly into a person's vein. The intravenous route of administration is commonly ...
the character a much needed injection of reality." Hailstone said Romita's artwork is "as good as anything in his long career," and concluded that "while it might not deal with the consequences of addiction in the same powerful ways as films like '' French Connection II''—this is a comic, after all—having re-read the tale almost 20 years on, it holds up amazingly well."Review
Jamie Hailstone, Den of Geek, September 7, 2008
Dave Wallace of the Comics Bulletin said the issues "are too generic and unremarkable to really stand up as great stories today," but said that "each issue is a satisfying story in its own right" and praised "the strong storytelling instincts that are evident from the composition of omita'spanels." Stark's alcoholism was revisited in later storylines, and remains a defining element of the character.


Films

Jon Favreau Jonathan Kolia Favreau (; born October 19, 1966) is an American actor and filmmaker. As an actor, Favreau has appeared in films such as ''Rudy (film), Rudy'' (1993), ''PCU (film), PCU'' (1994), ''Swingers (1996 film), Swingers'' (1996), ''Very ...
, director of the 2008 ''
Iron Man Iron Man is a superhero appearing in American comic books published by Marvel Comics. The character was co-created by writer and editor Stan Lee, developed by scripter Larry Lieber, and designed by artists Don Heck and Jack Kirby. The charact ...
'' film, said: "Stark has issues with booze. That's part of who he is.""Director Jon Favreau Talks Iron Man 2, Avengers"
Michael Doran, Newsarama, October 1, 2008
Favreau said that elements of the story would be used in future ''Iron Man'' sequels: "I don't think we'll ever do the ''
Leaving Las Vegas ''Leaving Las Vegas'' is a 1995 American drama film written and directed by Mike Figgis, and based on the semi-autobiographical 1990 novel of the same name by John O'Brien. Nicolas Cage stars as a suicidal alcoholic in Los Angeles who, having ...
'' version, but it will be dealt with." In ''
Iron Man 2 ''Iron Man 2'' is a 2010 American superhero film based on the Marvel Comics character Iron Man. Produced by Marvel Studios and distributed by Paramount Pictures, it is the sequel to ''Iron Man (2008 film), Iron Man'' (2008) and List of Marve ...
'', Favreau notes that the scene of Tony drunkenly carousing during a party in his armor at his residence until Col. James Rhodes intervenes is the closest he intended to adapt the "Demon in a Bottle" storyline.


Collected editions

Collected editions include a trade paperback published in May 2006 () and a Marvel Premiere Classics
hardcover A hardcover, hard cover, or hardback (also known as hardbound, and sometimes as case-bound) book is one bound with rigid protective covers (typically of binder's board or heavy paperboard covered with buckram or other cloth, heavy paper, or occa ...
in 2008 (). It was published as part of
The Official Marvel Graphic Novel Collection ''The Official Marvel Graphic Novel Collection'' (also referred to as ''The Ultimate Graphic Novels Collection'') is a fortnightly partwork magazine published by Hachette Partworks. The series is a collection of special edition hardback graphic ...
.


Notes


References

* {{Iron Man Comics by David Michelinie Literature about alcohol abuse