Defy TV is an American

free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the FTA Receiver, appropriate receiving equipment to receive the signal and view or listen to the content without requiring ...

television network A television network or television broadcaster is a telecommunications network for distribution of television program content, where a central operation provides programming to many television stations or multichannel video programming distributo ...

owned by the

Katz Broadcasting Katz Broadcasting, LLC, doing business as Scripps Networks, is an American specialized digital multicasting network media company and a subsidiary of E. W. Scripps Company. The company owns (as of 2022) nine television networks that each carry ...

subsidiary of the

E. W. Scripps Company The E. W. Scripps Company is an American broadcasting company founded in 1878 as a chain of daily newspapers by Edward Willis "E. W." Scripps and his sister, Ellen Browning Scripps. It was also formerly a media conglomerate. The company is he ...

. Defy TV is targeted at men aged 25–54. Defy TV and

TrueReal TrueReal (working title: Doozy) is an American free-to-air television network owned by the Katz Broadcasting subsidiary of the E. W. Scripps Company. TrueReal is targeted at women aged 25–54. TrueReal and Defy TV, a complementary network targ ...

, a complementary network targeted at women aged 25–54, launched together on July 1, 2021, with broadcast coverage of 92% of the United States.

History

On March 2, 2021, Scripps announced that it would launch two new multicast networks—Defy and

—in the wake of its acquisition of

Ion Media Ion Media (formerly known as Paxson Communications Corporation and Ion Media Networks) was an American broadcasting company that owned and operated over List of stations owned and operated by Ion Media, 71 television stations in most major Americ ...

and television transmitters shutting

Qubo Qubo ( ; stylized as qubo) was an American television network for children between the ages of 5 and 14. Owned by Ion Media, it consisted of a 24-hour free-to-air television network often mentioned as the "Qubo channel" (available as a digital ...

and Ion Plus down across the United States. The channels are part of Scripps's strategy to increase perception among

cord cutter Cord or CORD may refer to: People * Alex Cord (1933–2021), American actor and writer * Chris Cord (born 1940), American racing driver * Errett Lobban Cord (1894–1974) American industrialist * Ronnie Cord (1943–1986), Brazilian singer * Co ...

s that do not have traditional pay TV packages. The services launched on July 1 with 92% national coverage, mostly on Ion transmitters but also on subchannels of some Scripps local TV stations and by agreement with other station groups.

Programming

The network's launch schedule was mainly made up of out-of-production unscripted shows from the library of

A&E Networks A&E Networks (stylized as A+E NETWORKS) is an American multinational broadcasting company that is a 50–50 joint venture between Hearst Communications and The Walt Disney Company through its General Entertainment Content division. The company o ...

, including ''

Swamp People ''Swamp People'' is an American reality television series, reality series that was first broadcast on History (American TV channel), History on August 22, 2010. The show follows the day-to-day activities of alligator hunters living in the swamps ...

'', ''

American Pickers ''American Pickers'' is an American reality television series that premiered on January 18, 2010 on History, produced by A&E Television Networks in collaboration with Cineflix Media. In the series, the hosts travel across America in search of rar ...

'', ''

Ax Men ''Ax Men'' is an American reality television series that premiered on March 9, 2008 on History. The program follows the work of several logging crews in the second-growth forests of Northwestern Oregon, Washington and Montana and the rivers of ...

'', ''

Counting Cars ''Counting Cars'' is an American reality television series shown on History and produced by Leftfield Pictures. The series, which is the third spinoff of ''Pawn Stars'', is filmed in Las Vegas, where it chronicles the daily activities at Count's ...

'', '' Forged in Fire'' and ''

Pawn Stars ''Pawn Stars'' is an American reality television series shown on History and produced by Leftfield Pictures. The series is filmed in Las Vegas, Nevada, where it chronicles the daily activities at the World Famous Gold & Silver Pawn Shop, a 24 ...

''.

References

External links

* Television networks in the United States Men's interest channels Television channels and stations established in 2021 E. W. Scripps Company {{US-tv-station-stub