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''Death Race'' is an
arcade Arcade most often refers to: * Arcade game, a coin-operated game machine ** Arcade cabinet, housing which holds an arcade game's hardware ** Arcade system board, a standardized printed circuit board * Amusement arcade, a place with arcade games * ...
driving video game Racing games are a video game genre in which the player participates in a racing competition. They may be based on anything from real-world racing leagues to fantastical settings. They are distributed along a spectrum between more realistic ra ...
developed and released by
Exidy Exidy was a developer and manufacturer of coin-operated amusements. The company was founded by H.R. "Pete" Kauffman and Samuel Hawes in 1973. The name "Exidy" was a portmanteau of the words "Excellence in Dynamics". Notable games released by Exid ...
in the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
, first shipping to arcade distributors in April 1976. The game was a modification of Exidy's 1975 game ''
Destruction Derby ''Destruction Derby'' is a vehicular combat racing video game developed by Reflections Interactive and published by Psygnosis. Based on the sport of demolition derby, the game tasks the player with racing and destroying cars to score points. ...
'' in which players crashed into cars to accrue points. In ''Death Race'', the objective became to run into "gremlins" to gain score. The game could be played with one or two players controlling different cars. The original working title for the game which appeared on some early advertisements was ''Death Race 98''. The game attracted a great deal of
controversy Controversy is a state of prolonged public dispute or debate, usually concerning a matter of conflicting opinion or point of view. The word was coined from the Latin ''controversia'', as a composite of ''controversus'' – "turned in an opposite d ...
over the content of the game which was centered around killing humanoid figures. In July 1976, newspapers and civic organizations began to attack the game for facilitating violence in virtual form.


Gameplay

In the game, one or two players control an on-screen car with a steering wheel and an acceleration pedal. The object is to run down "gremlins" who are fleeing the vehicle. As the player hits them, they scream or squeal and are replaced on-screen by tombstones. This increases the challenge of the game as the screen clutters up and the player has to avoid the tombstones. The cabinet is black-with-white graphics of a muscle car racing through a cemetery with a vulture in a tree looking on. The marquee and monitor bezel are colored. A limited number had white sides with the artwork in black, instead of the reverse. It was in an upright standard racing-style cabinet.


History

In 1975, Exidy licensed its game ''
Destruction Derby ''Destruction Derby'' is a vehicular combat racing video game developed by Reflections Interactive and published by Psygnosis. Based on the sport of demolition derby, the game tasks the player with racing and destroying cars to score points. ...
'' to arcade game company Chicago Coin to manufacture. However, the following year Chicago Coin entered financial difficulties which would eventually lead to the dissolution of the company, and as Exidy had sold exclusive manufacturing rights they could no longer profit from ''Destruction Derby''. Needing an interim product to introduce to distributors, they decided to modify the ''Destruction Derby'' game so that it would be saleable by their organization. Newly-arrived engineer Howell Ivy from
Ramtek Ramtek is a city and municipal council in Nagpur district of Maharashtra, India. History Ramtek hosts the historic temple of Rama. It is believed that Ramtek was the place where Rama, the Hindu god, rested while he was in exile. According to H ...
made several modifications to ''Destruction Derby'' in order to create this new product. He added curbs to the left and right of the screen that the enemies could hide behind, but players would be stalled if they attempted to cross over. On the top and bottom of the screen, players could wrap around to the opposite side in a manner similar to Atari's ''Space Race'' (1973). The enemy opponents were changed to animated figures which walked around the screen instead of vehicles. These 'gremlins' would wander the playspace until one of the players collided with them, at which point they would let out a 'screech' and leave behind a cross representing a tombstone. Though a number of sources have reported that the game was a licensed adaptation of the 1975 film ''
Death Race 2000 ''Death Race 2000'' is a 1975 American science fiction action film produced by Roger Corman, directed by Paul Bartel, and starring David Carradine. The film takes place in a dystopian American society in the year 2000, where the murderous Transco ...
'', Exidy has denied that this was the case. The name "Death Race" was chosen as a reflection of the undead monsters depicted in the cabinet art and marketing, both devised by artist Michael Cooper-Hart.


Controversy

Exidy only intended ''Death Race'' as an interim product until their subsequent game ''Car Polo'' (1977) was completed. Viewed from an aerial perspective, the gremlins look very similar to humans and this got the attention of national news programs such as
60 Minutes ''60 Minutes'' is an American television news magazine broadcast on the CBS television network. Debuting in 1968, the program was created by Don Hewitt and Bill Leonard, who chose to set it apart from other news programs by using a unique styl ...
. In July 1976,
Associated Press The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. newspa ...
reporter Wendy Walker reached out to Exidy based on her viewing of the game at a
Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest regio ...
arcade. Concerned about the game's violent content and its potential effect on those playing it, she wrote a widely disseminated article which pointed out the game's content unfavorably. Following this article, many news organizations through 1976 and 1977 reported on ''Death Race'', including national newspapers like ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
''. Many at Exidy attribute a large jump in sales for the company to this increase in national profile for ''Death Race'', even though most of the coverage was negative. By the end of 1977 the game no longer graced headlines.


Reception

In the United States, it was the eighth highest-grossing arcade game of 1976 according to ''RePlay'' magazine. It was later the seventh highest-grossing arcade game of 1977, according to ''
Play Meter ''Play Meter'' (initially ''Coin Industry Play Meter'') was an American trade magazine focusing on the coin-op amusement arcade industry, including jukebox and arcade game machines. It was founded in December 1974 by publisher and editor Ralph C. ...
'' magazine.


Legacy

Funspot Funspot Family Entertainment Center (or simply Funspot) is an arcade which features one of the largest collections of late-1970s to mid-1980s games in the world. It is located in the village of Weirs Beach in Laconia, New Hampshire, United Sta ...
has a working arcade machine in an all-yellow cabinet. An original arcade version of ''Death Race'' is present in the
Musée Mécanique The Musée Mécanique (, "Mechanical Museum") is a for-profit interactive museum of 20th-century penny arcade games and artifacts, located at Fisherman's Wharf in San Francisco, California. With over 300 mechanical machines, it is one of the w ...
in
San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
. The Galloping Ghost Arcade in
Brookfield, Illinois Brookfield (formerly Grossdale) is a village in Cook County, Illinois, United States, located west of downtown Chicago. Per the 2020 census, the population was 19,476. The city is home to the Brookfield Zoo. Geography Brookfield is located at ...
, received an original black cabinet as a donation. In 2016 Binary Star Software released a dual title cartridge called "Nox / Death Chase". The release of "Death Chase" recreates the look, feel, and play of the 1970s Death Race on the 1980s
Vectrex The Vectrex is a vector display-based home video game console–the only one ever designed and released for the home market, developed by Smith Engineering. It was first released for the North America market in November 1982 and then Europe and ...
vector graphics home video game system.


References


External links

* *
The Dot Eaters entry
on the history of Death Race and Exidy
The GameRoom Blog: Rare Game Room Gems — Death Race by Exidy
{{Video game controversy 1976 video games 1970s horror video games Arcade video games Arcade-only video games Exidy games North America-exclusive video games Obscenity controversies in video games Censored video games Video games about death games Video games developed in the United States Violence in video games Science fiction video games Cooperative video games Video games set in cemeteries