Davivienda
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Davivienda is a Colombian bank founded on August 1, 1972, which renders services to individuals, companies, and the rural sector. Currently, it is part of Grupo Bolivar and it is the third-largest bank in Colombia by assets and profits.


History

The Corporación Colombiana de Ahorro y Vivienda, Coldeahorro, was created in August 1972. It opened its doors to the public on November 15, 1972, with the main branch in Bogotá, and one branch in each of the cities of
Medellín Medellín ( or ), officially the Municipality of Medellín ( es, Municipio de Medellín), is the second-largest city in Colombia, after Bogotá, and the capital of the department of Antioquia. It is located in the Aburrá Valley, a central re ...
,
Cali Santiago de Cali (), or Cali, is the capital of the Valle del Cauca department, and the most populous city in southwest Colombia, with 2,227,642 residents according to the 2018 census. The city spans with of urban area, making Cali the second ...
, and
Barranquilla Barranquilla () is the capital district of Atlántico Department in Colombia. It is located near the Caribbean Sea and is the largest city and third port in the Caribbean Coast region; as of 2018 it had a population of 1,206,319, making it Col ...
.Daviviend
Historical profile of Davivienda
. Consulted on December 30, 2010
On January 30, 1973, Coldeahorro changed its name to Corporación Colombiana de Ahorro y Vivienda, Davivienda. On July 1, 1997, Davivienda became Banco Davivienda S.A. and in May 2006, it merged with Banco Superior. In 2006, it purchased Granbanco S.A - Bancafé from the Colombian government for US$2.2 billion, outbidding Banco de Bogotá by US$327 million. The acquisition allowed Davivienda to expand its business in the corporate and agricultural markets. Davivienda has used the "Casita Roja" (small red house) as a national and international logo since 1973. In 1994, the company introduced the "''su dinero puede estar en el lugar equivocado''" (your money may be in the wrong place) tag line as part of its advertising campaigns. Davivienda purchased the Costa Rica,
El Salvador El Salvador (; , meaning " The Saviour"), officially the Republic of El Salvador ( es, República de El Salvador), is a country in Central America. It is bordered on the northeast by Honduras, on the northwest by Guatemala, and on the south b ...
, and Honduras operations of
HSBC HSBC Holdings plc is a British multinational universal bank and financial services holding company. It is the largest bank in Europe by total assets ahead of BNP Paribas, with US$2.953 trillion as of December 2021. In 2021, HSBC had $10.8 tri ...
in 2012. In 2010, Davivienda received permission from the United States Federal Reserve to operate a branch in
Miami Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a East Coast of the United States, coastal metropolis and the County seat, county seat of Miami-Dade County, Florida, Miami-Dade C ...
,
Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...
. The branch opened in 2011. On November 6, 2021, Davivienda announces that Rappi Bank will arrive in Colombia in 2022 in alliance with
Rappi Rappi is a Colombian multivertical company headquartered in Bogotá, Colombia, and with main offices in São Paulo and Mexico City. It was founded in 2015 by Simón Borrero, Sebastian Mejía, Felipe Villamarín and Guillermo Plaza. History Ra ...
, an entity that would absorb the 760,000 Rappi Pay customers and more than 100,000 RappiCard credit card customers in Colombia.After launching the RappiPay digital deposit and credit card, Rappi and Davivienda move forward to obtain a financial institution license
/ref> Davivienda is a
compound Compound may refer to: Architecture and built environments * Compound (enclosure), a cluster of buildings having a shared purpose, usually inside a fence or wall ** Compound (fortification), a version of the above fortified with defensive struct ...
of "da Vivienda," which is
Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many Latin American countries **Spanish cuisine Other places * Spanish, Ontario, Cana ...
for "providing a dwelling".


References


External links

* {{IGBC Colombia companies Banks of Colombia Privately held companies of Colombia Banks established in 1972 Companies based in Bogotá Companies listed on the Colombia Stock Exchange Colombian brands