David Choi
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David Choi (born March 22, 1986) is a South Korean-born American musician, YouTuber, and a member of parody K-pop group BgA based in Los Angeles. He has worked with companies such as
Kellogg's The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toaste ...
, Starburst, the
American Cancer Society The American Cancer Society (ACS) is a nationwide voluntary health organization dedicated to eliminating cancer. Established in 1913, the society is organized into six geographical regions of both medical and lay volunteers operating in more than ...
,
General Electric General Electric Company (GE) is an American multinational conglomerate founded in 1892, and incorporated in New York state and headquartered in Boston. The company operated in sectors including healthcare, aviation, power, renewable energ ...
,
Samsung The Samsung Group (or simply Samsung) ( ko, 삼성 ) is a South Korean multinational manufacturing conglomerate headquartered in Samsung Town, Seoul, South Korea. It comprises numerous affiliated businesses, most of them united under the ...
, J. C. Penney, and Asian online fashion and beauty retailer
YesStyle YesAsia (formerly ''AsiaCD'') is an online retail company founded in 1998 that sells Asian entertainment products worldwide. After initially focusing on CD and video retailing, it has expanded into other entertainment and hobby products such as ma ...
. Choi released his debut album, ''Only You'', in October 2008. His second album, ''By My Side'', was released on May 19, 2010, and his third album, '' Forever and Ever'' was released on October 25, 2011. As of September 14, 2021, Choi's YouTube Channel has 949,000 subscribers, 111 million total video views, and more than 13 million channel views. As of November 2011, he was YouTube's 15th-most-subscribed musician and 62nd-most-subscribed user overall. Choi previously worked as a songwriter and producer at
Warner/Chappell Music Warner Chappell Music, Inc. is an American music publishing company and a subsidiary of the Warner Music Group. Warner Chappell Music's catalogue consists of over 1.4 million compositions and 65,000 composers, with offices in over 40 countries. ...
, which signed him on after his participation in an
American Society of Composers, Authors and Publishers The American Society of Composers, Authors, and Publishers (ASCAP) () is an American not-for-profit performance-rights organization (PRO) that collectively licenses the public performance rights of its members' musical works to venues, broadca ...
(ASCAP) workshop. His humorous song "YouTube, A Love Song" which helped launched David's singing career was featured on the homepage of YouTube in 2006 and has received over 2.8 million views. The music videos for his singles "Won't Even Start" and "That Girl", which are posted on both his and directors'
Wong Fu Productions Wong Fu Productions is an American filmmaking group founded by Wesley Chan (born April 27, 1984), Ted Fu (born October 26, 1981), and Philip Wang (born October 28, 1984). The trio met at the University of California, San Diego in 2004 and prod ...
' YouTube channels, have received a total of over 13 million views. He also posts non-music
vlog A video blog or video log, sometimes shortened to vlog (), is a form of blog for which the medium is video. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded in ...
s on his second channel. David often appears in online videos with fellow YouTube personalities, like
Ryan Higa Ryan Higa (born June 6, 1990), also known as nigahiga ( ), is an American Internet personality. Best known for his comedy videos on YouTube, Higa began making YouTube videos in 2006 and was one of the most popular creators on the platform in it ...
and
Wong Fu Productions Wong Fu Productions is an American filmmaking group founded by Wesley Chan (born April 27, 1984), Ted Fu (born October 26, 1981), and Philip Wang (born October 28, 1984). The trio met at the University of California, San Diego in 2004 and prod ...
, who often use Choi's music in their videos. He has a sister named Esther Choi.


Early life

Choi was born in
Anaheim, California Anaheim ( ) is a city in northern Orange County, California, part of the Los Angeles metropolitan area. As of the 2020 United States Census, the city had a population of 346,824, making it the most populous city in Orange County, the 10th-most p ...
, on March 22, 1986. He is of Korean descent and comes from a musical family: His parents, Ray and Jane Choi, own a music store named "Grace Store," and his father plays the
autoharp An autoharp or chord zither is a string instrument belonging to the zither family. It uses a series of bars individually configured to mute all strings other than those needed for the intended chord. The term ''autoharp'' was once a trademark of ...
. With an artistic mother and musical father, Choi was surrounded by music growing up and does not think he would have pursued music today without these influences. At a young age, Choi was required to play the piano and violin, an experience that he did not enjoy. In fact, Choi would get in trouble with his parents for not practicing. He does not remember much about practicing his violin; however, he does recall wanting to smash it several times. The Internet star says that his hate for practicing made him hate everything about the violin and piano to the point where he even began to hate music itself. Even though it was not his favorite thing to do, Choi does admit that it was nice when he got to leave class twice a week to attend his orchestra class. Choi says that class was easier for him than it was for some of the other kids because he had already covered some of the material through his private lessons. The unlikely musician thus became the concertmaster of his school orchestra. He would play classical and jazz music, and never being exposed a pop song until sixth grade, when he heard
Smash Mouth Smash Mouth is an American rock band from San Jose, California. The band was formed in 1994, and was originally composed of Steve Harwell (lead vocals), Kevin Coleman (drums), Greg Camp (guitar), and Paul De Lisle (bass). With Harwell's depar ...
's " All Star". Soon after, he discovered "
All the Small Things "All the Small Things" is a song by American rock music, rock band Blink-182. It was the second single and eighth track released from the band's third album, ''Enema of the State'' (1999). The track was composed primarily by guitarist and vocal ...
" by
blink-182 Blink-182 (stylized as blink-182) is an American Rock music, rock band formed in Poway, California in 1992. Their current lineup consists of bassist/vocalist Mark Hoppus, guitarist/vocalist Tom DeLonge, and drummer Travis Barker. Though their ...
and attempted to play the song on guitar. Choi began to listen to more and more pop songs and fell in love with the
Backstreet Boys Backstreet Boys (often abbreviated as BSB) are an American vocal group consisting of Nick Carter, Howie Dorough, AJ McLean, and cousins Brian Littrell and Kevin Richardson. Lou Pearlman formed the group in 1993 in Orlando, Florida. The gr ...
,
Boyz II Men Boyz II Men (pronounced ''boys to men''), also known as B2M, is an American vocal harmony group from Philadelphia, Pennsylvania, best known for emotional ballads and a cappella harmonies. They are currently a trio composed of baritone Nathan M ...
, and Japanese pop. In junior high Choi would stay up late listening to the radio, recording the songs and began to make his own mix tapes. Choi then began to write his own songs and his first instrumental piece was a song titled "Lost Memory", written on the piano. Even after discovering pop music Choi stayed in the school orchestra. Pressured by his parents, Choi was forced to audition for the Gifted And Talented Education (GATE) orchestra. Choi rehearsed with this orchestra every Tuesday. Choi eventually stopped taking violin lessons in high school and commenced
jazz piano Jazz piano is a collective term for the techniques pianists use when playing jazz. The piano has been an integral part of the jazz idiom since its inception, in both solo and ensemble settings. Its role is multifaceted due largely to the instru ...
lessons in ninth grade. It is at this time that Choi began composing music, and won his first accolade after submitting an instrumental pop song entitled "I'm Really Happy When" for a contest.


Career


Early career (2002–06)

Choi's original compositions were recorded digitally with the use of a program called
Acid Pro Acid Pro (often stylized ACID) is a professional digital audio workstation (DAW) software program currently developed by Magix Software. It was originally called Acid pH1 and published by Sonic Foundry, later by Sony Creative Software as Acid P ...
. Choi taught himself how to use the program within several days of downloading it, and he learned a few songwriting tips from a friend. In 2005, Choi won the grand prize in
David Bowie David Robert Jones (8 January 194710 January 2016), known professionally as David Bowie ( ), was an English singer-songwriter and actor. A leading figure in the music industry, he is regarded as one of the most influential musicians of the ...
's ''Mashup'' contest, where Bowie chose the grand prize winner. He appeared in '' USA Weekend Magazine'' alongside Usher, after he received the grand prize for the magazine's John Lennon Songwriting Contest for teens. These achievements marked the start of Choi's musical career: He was signed to
Warner Chappell Music Warner Chappell Music, Inc. is an American music publishing company and a subsidiary of the Warner Music Group. Warner Chappell Music's catalogue consists of over 1.4 million compositions and 65,000 composers, with offices in over 40 countries. ...
, where he was initially placed as a staff songwriter and producer. David's humorous "YouTube (A Love Song)", was uploaded on December 30, 2006, and brought him "overnight" fame. Choi followed the success of "YouTube (A Love Song)" with other humorous and heartfelt songs, such as "By My Side" and "I Think I Like You": "My Company" is considered a "half-humorous, half-love" song. Unbeknownst to him, his YouTube love song was posted on the homepage of YouTube. He found out when a friend told him. He soon received requests for new songs, a live performance, and an album. He wanted to release his songs in an album, but as he was already technically a signed songwriter/producer at that time: He had to go through legal procedures and accept a variety of contractual conditions. Thus, he left Warner and stayed unsigned to carry on with his own album release.


''Only You'' (2007–08)

Choi released his first album in 2008. Entitled ''Only You'', it contained mainly love songs, notably "Love", "Won't Even Start", "Something To Believe," and "Only You". In 2009, he released a Korean special edition of the album, containing three bonus tracks. "Won't Even Start" became his hit single, and he released a music video for it, collaborating with
Wong Fu Productions Wong Fu Productions is an American filmmaking group founded by Wesley Chan (born April 27, 1984), Ted Fu (born October 26, 1981), and Philip Wang (born October 28, 1984). The trio met at the University of California, San Diego in 2004 and prod ...
in producing his first official music video.


''By My Side'' (2009–10)

On February 21, 2009, he performed at the annual Kollaboration talent show, and within a space of half a year (4th quarter 2009 to 1st Quarter 2010), Choi compiled composed songs into his second album, ''By My Side,'' released on May 18, 2010. He released a music video for its lead single "That Girl" on the same day. The music video was produced by him and his friends via
Wong Fu Productions Wong Fu Productions is an American filmmaking group founded by Wesley Chan (born April 27, 1984), Ted Fu (born October 26, 1981), and Philip Wang (born October 28, 1984). The trio met at the University of California, San Diego in 2004 and prod ...
. It starred Julia Chang as 'that girl' opposite him, and it was his second collaboration with the production company, and He also released a Korean edition, with two bonus tracks: "Valentines" and "My Company". On January 14, 2014, he released the
Indonesian Indonesian is anything of, from, or related to Indonesia, an archipelagic country in Southeast Asia. It may refer to: * Indonesians, citizens of Indonesia ** Native Indonesians, diverse groups of local inhabitants of the archipelago ** Indonesian ...
-English version of ''By My Side'' with Indonesian singer
Maudy Ayunda Ayunda Faza Maudya (born 19 December 1994), known as Maudy Ayunda, is an Indonesian pop singer and actress. Personal life and education Ayunda was born to parents Didit Jasmedi R. Irawan and Mauren Jasmedi (born 1968). She has a younger sister ...
. The
lyrics Lyrics are words that make up a song, usually consisting of verses and choruses. The writer of lyrics is a lyricist. The words to an extended musical composition such as an opera are, however, usually known as a "libretto" and their writer, a ...
translated with the help of known book writer-musician,
Dewi Lestari Dewi "Dee" Lestari Simangunsong (born 20 January 1976, in Bandung, West Java) is an Indonesian writer, singer, and songwriter. Biography Dee was born in Bandung, West Java on 20 January 1976; she was the fourth of five children born to a reli ...


''Forever and Ever'' (2011–2016)

During his 2011 tours, Choi sang two songs he wrote the year before, "You Were My Friend" and "This and That is Life". He has said that a third album will include these two songs. On July 7, 2011, Choi released his third music video, for his single "By My Side", once again a collaboration with
Wong Fu Productions Wong Fu Productions is an American filmmaking group founded by Wesley Chan (born April 27, 1984), Ted Fu (born October 26, 1981), and Philip Wang (born October 28, 1984). The trio met at the University of California, San Diego in 2004 and prod ...
. Choi also started to help his father, Ray Choi, in uploading YouTube videos of him playing the
autoharp An autoharp or chord zither is a string instrument belonging to the zither family. It uses a series of bars individually configured to mute all strings other than those needed for the intended chord. The term ''autoharp'' was once a trademark of ...
. His song "I Choose Happiness", of which the instrumental version is used in
KevJumba Kevin Wu (born June 12, 1990) is an American former YouTuber best known under the username KevJumba. The ''San Francisco Chronicles Jeff Yang has noted that Wu is not a comedian in the conventional sense but that by "just talking eis, well, ...
and
Wong Fu Productions Wong Fu Productions is an American filmmaking group founded by Wesley Chan (born April 27, 1984), Ted Fu (born October 26, 1981), and Philip Wang (born October 28, 1984). The trio met at the University of California, San Diego in 2004 and prod ...
videos, was also chosen to be used in the 2011 film '' Lucky'' starring
Colin Hanks Colin Lewes Hanks (born November 24, 1977) is an American actor. He has starred in films including ''Orange County'', ''King Kong'', ''The House Bunny'', ''The Great Buck Howard'', and the ''Jumanji'' film series. His television credits include ' ...
. It was also featured in an episode of
ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
's ''
Make It or Break It ''Make It or Break It'' ( ''MIOBI)'' is an American teen/family drama television series that focused on the lives of teen gymnasts who strived to make it to the Olympic Games in 2012. The series was inspired by Touchstone's 2006 teen comedy-dr ...
''. Choi released his third album, '' Forever and Ever'' on October 25, 2011.


Tours

Choi's first tour, from November 12 to 19, 2009, was in the
West Coast West Coast or west coast may refer to: Geography Australia * Western Australia *Regions of South Australia#Weather forecasting, West Coast of South Australia * West Coast, Tasmania **West Coast Range, mountain range in the region Canada * Britis ...
cities of
San Diego San Diego ( , ; ) is a city on the Pacific Ocean coast of Southern California located immediately adjacent to the Mexico–United States border. With a 2020 population of 1,386,932, it is the List of United States cities by population, eigh ...
, Los Angeles, San Francisco,
Portland Portland most commonly refers to: * Portland, Oregon, the largest city in the state of Oregon, in the Pacific Northwest region of the United States * Portland, Maine, the largest city in the state of Maine, in the New England region of the northeas ...
, and
Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest regio ...
, as well as in
Vancouver, British Columbia Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the ...
, Canada. In 2010 Choi embarked on his second tour singing live in the
East Coast East Coast may refer to: Entertainment * East Coast hip hop, a subgenre of hip hop * East Coast (ASAP Ferg song), "East Coast" (ASAP Ferg song), 2017 * East Coast (Saves the Day song), "East Coast" (Saves the Day song), 2004 * East Coast FM, a ra ...
cities of Washington DC, New York,
Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...
, and Chicago as well as
Toronto, Ontario Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...
, Canada. The year after, he visited those few cities again. In August 2010, Choi went to Singapore for vacation and to tour. He was there for eleven days, and on his vacation day, he went to
Sentosa Sentosa Island, known mononymously as Sentosa, and formerly ''Pulau Belakang Mati'', is an island located off the southern coast of Singapore's main island. The island is separated from the main island of Singapore by a channel of water, the K ...
and Night Safari.David Choi in Singapore « David Choi , Official Site , Shows , Pictures , Videos
Davidchoimusic.com. Retrieved on 2012-02-21.
In 2011, he went on a short tour around North America again: "Spring Tour" included
Houston Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 in ...
, Chicago, and Hawaii. He also frequented
Korea Korea ( ko, 한국, or , ) is a peninsular region in East Asia. Since 1945, it has been divided at or near the 38th parallel, with North Korea (Democratic People's Republic of Korea) comprising its northern half and South Korea (Republic o ...
. In summer 2011, Choi announced another tour – his first continental Asia-Pacific tour (with a focus on Southeast Asia). He went to Hong Kong,
Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...
,
Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...
, Singapore,
Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...
and Australia. In Australia, Choi was supported by Australian acts
Amelia Jae Amelia Jae Nina McMurray (born 29 July 1983) is an Australian pop singer-songwriter and musician. In 2011, Amelia launched her critically acclaimed debut album, No Ordinary Day to a sold out capacity audience of over 500 people. In the same ...
and Jayesslee. In Singapore, he had
Inch Chua Inch Chua (born Chua Yun Juan; 22 December 1988), stylized as iNCH, is a Singaporean singer-songwriter, musician, producer, actress and artist previously based in Los Angeles and New York. After rising to fame in Singapore's nascent indie scene as ...
do introductory songs and sing his and Kina Grannis' "My Time With You". Again on this tour, Choi went to small venues, like the 245-capacity Esplanade Recital Studio. On his tours, Choi has meet-and-greet sessions with his fans. In January 2012, Choi announced his Forever and Ever USA/Canada tour. He went to 20 cities across the US and Canada, starting in Phoenix on February 2 and ending in Chicago on April 2. In May, Choi started on his third tour to the Asia-Pacific:
Melbourne Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...
,
Adelaide Adelaide ( ) is the capital city of South Australia, the state's largest city and the fifth-most populous city in Australia. "Adelaide" may refer to either Greater Adelaide (including the Adelaide Hills) or the Adelaide city centre. The dem ...
, Sydney,
Jakarta Jakarta (; , bew, Jakarte), officially the Special Capital Region of Jakarta ( id, Daerah Khusus Ibukota Jakarta) is the capital and largest city of Indonesia. Lying on the northwest coast of Java, the world's most populous island, Jakarta ...
,
Manila Manila ( , ; fil, Maynila, ), officially the City of Manila ( fil, Lungsod ng Maynila, ), is the capital of the Philippines, and its second-most populous city. It is highly urbanized and, as of 2019, was the world's most densely populate ...
, Kuala Lumpur, Hong Kong,
Seoul Seoul (; ; ), officially known as the Seoul Special City, is the capital and largest metropolis of South Korea.Before 1972, Seoul was the ''de jure'' capital of the Democratic People's Republic of Korea (North Korea) as stated iArticle 103 ...
and Tokyo. In September 2012, he and
Clara Chung Clara Chung (born October 31, 1987), known by her stage name CLARA (previously Clara C), is an American singer-songwriter, producer and composer. She is a music artist who rose to fame on Youtube when she won numerous talent competitions in a ...
embarked on their Fall Tour presented by
YesStyle YesAsia (formerly ''AsiaCD'') is an online retail company founded in 1998 that sells Asian entertainment products worldwide. After initially focusing on CD and video retailing, it has expanded into other entertainment and hobby products such as ma ...
, visiting 19 cities all over the US and Canada, starting in Los Angeles and ending in
Orange County Orange County most commonly refers to: *Orange County, California, part of the Los Angeles metropolitan area Orange County may also refer to: U.S. counties *Orange County, Florida, containing Orlando *Orange County, Indiana *Orange County, New ...
.


Style


Genre and lyrics

Choi's music genre falls mostly under the modern "
ballad A ballad is a form of verse, often a narrative set to music. Ballads derive from the medieval French ''chanson balladée'' or ''ballade'', which were originally "dance songs". Ballads were particularly characteristic of the popular poetry and ...
" genre, his songs being slow, mostly about love and relationships.Channel News Asia , VideoPlayer
. Video2.channelnewsasia.com. Retrieved on 2012-02-21.
He describes his own music as "poppy with a hint of jazz and folk." His songs have been described as "often to melt girls' hearts." He often uses happy melodies, for example in "Something to Believe" and "My Time with You".


Public image

Choi has been portrayed by "
netizen The term netizen is a portmanteau of the English words ''internet'' and '' citizen'', as in a "citizen of the net" or "net citizen". It describes a person actively involved in online communities or the Internet in general.
s" and fans as a sad and solemn person, with a poker face: Such perceptions were bolstered by the absence of images of Choi smiling. In response to such claims, Choi publicly promised that he would not smile until he reached 77,777 subscribers on YouTube (this goal was subsequently accomplished).


Discography

*''
Only You'' (2008; CD
digipak Optical disc packaging is the packaging that accompanies CDs, DVDs, and other formats of optical discs. Most packaging is rigid or semi-rigid and designed to protect the media from scratches and other types of exposure damage. Jewel case A ...
and iTunes) *''Only You'' (2009; Korean special edition CD) *'' By My Side'' (2010; CD digipak and iTunes) *''By My Side'' (2010; Korean special edition CD) *''YouTube Covers, Vol. 1'' (2010; iTunes) *''YouTube Covers, Vol. 2'' (2010; iTunes) *''YouTube Covers, Vol. 3'' (2010; iTunes) *'' Forever and Ever'' (2011; CD iTunes and Spotify) *''Stories of You's and Me'' (2015; iTunes and Spotify) *''The David Choi Christmas Album'' (2016; iTunes and Spotify)


In other media


Song use in other media


Filmography and TV appearances


Awards and nominations


See also

*
List of YouTube personalities YouTubers are people mostly known for their work on the video sharing platform YouTube. The following is a list of YouTubers for whom Wikipedia has articles either under their own name or their YouTube channel name. This list excludes people who ...


References

* * * Side&, My. "Bio " David Choi , Official Site , Shows , Pictures , Videos." David Choi Official Website. N.p., n.d. Web. February 19, 2013. . time, this. "David Choi’s Story « David Choi , Official Site , Shows , Pictures , Videos." David Choi Official Website. N.p., n.d. Web. February 19, 2013. .


External links


David Choi official website
* {{DEFAULTSORT:Choi, David American musicians of Korean descent Living people American male singer-songwriters American tenors 21st-century American singers 1986 births People from Garden Grove, California American YouTubers Singer-songwriters from California Guitarists from Los Angeles American male guitarists 21st-century American guitarists 21st-century American male singers American male YouTubers American Christians