Dansk Supermarked Group
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Salling Group A/S (until 1 June 2018 Dansk Supermarked A/S) is
Denmark ) , song = ( en, "King Christian stood by the lofty mast") , song_type = National and royal anthem , image_map = EU-Denmark.svg , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of Denmark , establish ...
's largest retailer, with a market share of 34.9%. It owns several chains of stores - Netto,
Føtex føtex is a Danish chain of supermarkets. The business was established in 1960 as the first supermarket in Denmark and later gave rise to Salling Group (previously Dansk Supermarked Group). The name "føtex" is a mix of the Danish words ''"Fà ...
,
Bilka Bilka is a Danish chain of hypermarkets. The first store opened in 1970 in Tilst, a suburb of Aarhus. The chain was founded by Herman Salling and is now a part of Salling Group. Today the only air to the large supermarket group is Nikolaj Harri ...
and
Salling Salling is a peninsula located in the north-west of the larger Jutland peninsula in Denmark. The largest city in Salling is Skive, and smaller towns and villages includes Jebjerg, Roslev and Glyngøre. The Sallingsund Bridge connects the penins ...
. All of these chains operate exclusively in
Denmark ) , song = ( en, "King Christian stood by the lofty mast") , song_type = National and royal anthem , image_map = EU-Denmark.svg , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of Denmark , establish ...
except Netto, which has expanded into
Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
,
Poland Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populou ...
, Sweden and has made two unsuccessful attempts at operating in the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...
.
Herman Salling Herman Christian Salling (born 20 November 1919 in Aarhus; died 8 May 2006) was a Danish merchant and director. He was a pioneer in the department store and retail business in Denmark. Herman Salling was the son of local merchant Ferdinand Sallin ...
founded Jysk Supermarked in 1960. Dansk Supermarked A/S was formed when Salling partnered with the A.P. Møller-Mærsk Group in 1964. On 1 June 2018 Dansk Supermarked changed its name to Salling Group.


History


The early years

The Danish Supermarket was built on the foundation of the Salling department store, created in 1906 by Ferdinand Salling. He worked there until his death in 1953 and he managed to transform his company into public limited company - F. Salling A/S. After the death of Ferdinand Salling, his son
Herman Salling Herman Christian Salling (born 20 November 1919 in Aarhus; died 8 May 2006) was a Danish merchant and director. He was a pioneer in the department store and retail business in Denmark. Herman Salling was the son of local merchant Ferdinand Sallin ...
took over the company. He travelled all over the world in search for inspiration and new ideas. After that he decided to focus on department stores, supermarkets and hypermarket chains. In 1960, Herman Salling opened his first supermarket store
Føtex føtex is a Danish chain of supermarkets. The business was established in 1960 as the first supermarket in Denmark and later gave rise to Salling Group (previously Dansk Supermarked Group). The name "føtex" is a mix of the Danish words ''"Fà ...
, through his company Jysk Supermarket, which was a completely new type of store for
Denmark ) , song = ( en, "King Christian stood by the lofty mast") , song_type = National and royal anthem , image_map = EU-Denmark.svg , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of Denmark , establish ...
. The idea behind that store was to provide both food and textiles under one roof. Despite the fact that
Føtex føtex is a Danish chain of supermarkets. The business was established in 1960 as the first supermarket in Denmark and later gave rise to Salling Group (previously Dansk Supermarked Group). The name "føtex" is a mix of the Danish words ''"Fà ...
is the oldest store in the Dansk Supermarked Group, it has never stopped growing. In 2007, the company decided to open a
Føtex føtex is a Danish chain of supermarkets. The business was established in 1960 as the first supermarket in Denmark and later gave rise to Salling Group (previously Dansk Supermarked Group). The name "føtex" is a mix of the Danish words ''"Fà ...
food store, which will offer only quality food and in 2009 the first stores was opened in the Skæring by Aarhus and Hasseris by Aalborg. Today, there are 88
Føtex føtex is a Danish chain of supermarkets. The business was established in 1960 as the first supermarket in Denmark and later gave rise to Salling Group (previously Dansk Supermarked Group). The name "føtex" is a mix of the Danish words ''"Fà ...
food stores all over Denmark.


A.P. Møller enters Dansk Supermarked

Herman Salling wanted to expand his venture across Europe, so he started looking for partners to provide him extra funding. Salling found the right partner in 1964 and he made a deal with
Arnold Peter Møller Arnold Peter Møller (2 October 1876 – 12 June 1965), better known as A. P. Møller, was a Danish shipping magnate, businessman who was the founder of the A.P. Moller-Maersk Group in 1904. Biography A. P. Møller was the son of captain Pet ...
, which acquired 50% of the company off him. Møller also suggested that Herman Salling's company - Jysk Supermarket, should change its name to Danish Supermarket A/S.


The birth of Bilka

In 1970, Danish Supermarked gave the Danes the first discount store in Denmark -
Bilka Bilka is a Danish chain of hypermarkets. The first store opened in 1970 in Tilst, a suburb of Aarhus. The chain was founded by Herman Salling and is now a part of Salling Group. Today the only air to the large supermarket group is Nikolaj Harri ...
. The first store was located in
Tilst Tilst is a suburban area of Aarhus, Denmark, situated some 10 km to the west of Aarhus. The Tilst area is marked by big city blocks and large traditional suburban areas. In the surrounding area are several superstores, which mainly serve the inn ...
, near Aarhus. After the opening of the store, there were more than 50,000 people visiting it every day. At this point, the customers were becoming more and more price conscious. Some of them even had extra freezers at their homes, so that they could buy more goods at the discount store. The idea for the creation of Bilka came from Herman Salling's visit to West Germany. After that he managed to convince his partner, the shipping magnate
Mærsk Mc-Kinney Møller Arnold Mærsk Mc-Kinney Møller (; 13 July 1913 – 16 April 2012) was a Danish shipping magnate. He was a longtime figure at A.P. Moller–Maersk Group, which was founded by his father. Personal life Mærsk Mc-Kinney Møller was born in He ...
, that hypermarkets were the way forward.


The launch of Netto

In 1981, the first store of the discount supermarket chain Netto was opened in Denmark. The company later expanded into
France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of overseas regions and territories in the Americas and the Atlantic, Pacific and Indian Oceans. Its metropolitan area ...
,
Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
,
Poland Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populou ...
, Sweden and the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...
. Netto is the only company owned by Dansk Supermarked to have expanded outside Denmark. The German Netto stores, set up in 1990, were originally a 75:25 joint venture between Dansk Supermarked and the largest German supermarket chain,
Edeka The Edeka Group is the largest German supermarket corporation , holding a market share of 20.3%. Founded in 1907, it consists today of several co-operatives of independent supermarkets all operating under the umbrella organisation ''Edeka Zentr ...
. Dansk Supermarked acquired Edeka's 25% stake in January 2013, enabling it to become a wholly owned subsidiary of Dansk Supermarked. Edeka also owns a separate discount supermarket chain, Netto Marken-Discount, which is completely unrelated to Dansk Supermarked. The United Kingdom Netto stores, also set up in 1990, were later sold to the British supermarket chain
Asda Asda Stores Ltd. () (often styled as ASDA) is a British supermarket chain. It is headquartered in Leeds, England. The company was founded in 1949 when the Asquith family merged their retail business with the Associated Dairies company of Yorks ...
, (owned by the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
retailer
Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...
), in 2010. However, in 2014, Dansk Supermarked relaunched Netto UK stores as a 50:50 joint venture with another British supermarket chain, J Sainsbury plc. In 2016 J Sainsbury plc closed cooperation with DS and again Netto chain left British market. The Swedish Netto stores were established in 2002 as a 50:50 joint venture with the Swedish retailer
ICA AB ICA Gruppen AB (publ) (; "ICA Group"; from ''Inköpscentralernas aktiebolag'', ) (formerly Hakon Invest AB) is a Swedish retailer franchise with a focus on food and health. The group also owns a bank, real estate division and a pharmacy chain. T ...
. However, ICA later reduced its stake to 5%, meaning that from 2006 Dansk Supermarked had a 95% controlling interest in the Swedish Netto stores.


Expansion into other ventures

Tøj & Sko Tøj & Sko was a Danish clothing and footwear store. The shop was a discount clothing store and operated 37 stores across Denmark. It was foundered in 1981, and was part of Bilka A/S, which in turn was owned by Dansk Supermarked A/S. In 2012, i ...
, a clothing and footwear retailer, was also founded in 1981. The stores were closed in 2012. Dansk Supermarked also launched another non-food only retailer, A-Z, in 1987. However, by 2014, these stores had been transferred to the
Bilka Bilka is a Danish chain of hypermarkets. The first store opened in 1970 in Tilst, a suburb of Aarhus. The chain was founded by Herman Salling and is now a part of Salling Group. Today the only air to the large supermarket group is Nikolaj Harri ...
brand.


Mærsk sells its stake back to Salling

As of January 2014, the company was 81% owned by F. Salling Invest A/S and F. Salling Holding A/S (known as the Salling Companies) and 19% owned by
A.P. Moller-Maersk Group (), also known simply as Maersk (), is a Danish shipping company, active in ocean and inland freight transportation and associated services, such as supply chain management and port operation. Maersk was the largest container shipping line ...
. On 7 January 2014, A.P. Møller - Mærsk A/S announced that it was selling a 48.68% stake in Dansk Supermarked back to F. Salling Invest A/S and F. Salling Holding A/S (jointly the "Salling Companies"), with an option to buy back the remaining 19% stake in 2019. The remaining stake was bought earlier than expected at the end of 2017.


Campaigns


Mini Market

The Mini Market (in Danish: Mini Marked) campaign was a largely successful campaign done by Salling Group in the summer of 2019. The campaign revolved around miniature toys shaped and designed like grocery products, such as a toothpaste bottle, a carton of eggs or a deodorant. Customers would receive one of the toys if they purchased more than 100 kr. worth of groceries in a Salling, Føtex or Bilka store. Along with the toys was a collection binder that customers could purchase at stores. It was expected that the toys would be sold until July 4, however because of the popularity, the expected end date was then June 27. The campaign also received criticism. Throughout the campaign, they received complaints because of the large amounts of plastic they were producing. In response, the press manager for Salling Group, Mads Hvitved Grand, stated that the toys' intention for a long period of use was best met with plastic, and that the company wanted to promote playing with physical toys instead of sitting in front of a screen.


Current operations

Salling Group is Denmark's largest retailer, with a 34.9% market share.


Current chains

The store chains owned by Salling Group are: * Netto - discount supermarkets *
Føtex føtex is a Danish chain of supermarkets. The business was established in 1960 as the first supermarket in Denmark and later gave rise to Salling Group (previously Dansk Supermarked Group). The name "føtex" is a mix of the Danish words ''"Fà ...
- large supermarkets (with many non-food items) *
Føtex Home Delivery føtex is a Danish chain of supermarkets. The business was established in 1960 as the first supermarket in Denmark and later gave rise to Salling Group (previously Dansk Supermarked Group). The name "føtex" is a mix of the Danish words ''"Fø ...
- home delivery to customer *
Bilka Bilka is a Danish chain of hypermarkets. The first store opened in 1970 in Tilst, a suburb of Aarhus. The chain was founded by Herman Salling and is now a part of Salling Group. Today the only air to the large supermarket group is Nikolaj Harri ...
- hypermarkets *
Salling Salling is a peninsula located in the north-west of the larger Jutland peninsula in Denmark. The largest city in Salling is Skive, and smaller towns and villages includes Jebjerg, Roslev and Glyngøre. The Sallingsund Bridge connects the penins ...
- department stores As of 2007 the total number of stores was 1,171.Mærsk
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Current stores

Current stores and supermarkets in Denmark:Dansk Supermarked - Numbers and facts
/ref>


Former operations


Former chains

Salling Group also formerly operated the following chains: * A-Z - non-food only retailer *
Tøj & Sko Tøj & Sko was a Danish clothing and footwear store. The shop was a discount clothing store and operated 37 stores across Denmark. It was foundered in 1981, and was part of Bilka A/S, which in turn was owned by Dansk Supermarked A/S. In 2012, i ...
- clothing and footwear stores


Former stores

Former stores in Denmark:


References


External links


Official websiteNetto official websiteFøtex official websiteBilka official websiteSalling official website
{{Authority control Danish companies established in 1964 Retail companies of Denmark Companies based in Aarhus Dansk Supermarked Retail companies established in 1964