Dale Earnhardt, Inc.

Dale Earnhardt, Inc. (DEI) was a race team founded by Dale Earnhardt and his wife, Teresa Earnhardt, to compete in the NASCAR series, the highest level of competition for professional stock car racing in the United States. From 1998 to 2009, the company operated as a NASCAR-related organization in Mooresville, North Carolina, United States. Earnhardt was a seven-time Winston Cup champion. He died in a crash on the final lap of the 2001 Daytona 500. Despite his ownership of the DEI racing team, Earnhardt never drove for his team in the Winston Cup; instead, he raced for his long-time mentor and backer Richard Childress at RCR. In the late-2000s, DEI suffered critical financial difficulties after drivers Dale Earnhardt Jr. And Michael Waltrip, and sponsors Anheuser-Busch, National Automotive Parts Association and United States Army left the team; DEI consequently merged with Chip Ganassi Racing in 2009, moving their equipment into the latter's shop, while the former's closed down. Chip Ganassi Racing's NASCAR operations was subsequently purchased by Trackhouse Racing Team in 2021.

DEI celebrated the life and legacy of Earnhardt through an annual celebration of his birthday on April 29, also known as Dale Earnhardt Day. DEI maintains a showroom at the former race shop in Mooresville where fans can purchase memorabilia and other goods. The organization also pursues partnerships which bring tribute to Earnhardt's memory. Notable drivers for DEI included Dale Earnhardt Jr., Michael Waltrip, Steve Park, Martin Truex Jr., Mark Martin, John Andretti, Kenny Wallace, Darrell Waltrip, and Aric Almirola.

Cup Series history

Car No. 01 History

;Mark Martin (2007)

Before the 01 car ran under the DEI banner, the team ran as MB2 Motorsports, with their cars driven by drivers such as Ernie Irvan, Ken Schrader, and Joe Nemechek. Veteran Mark Martin, coming off his final year with Roush Racing, was signed to drive MB2's No. 01 car for 20 races (18 points races plus the Budweiser Shootout and Nextel All-Star Challenge) in 2007, with Joe Nemechek moving over from the 01 team to the team's new 13 team. Regan Smith was pinned to fill the remaining 18 races of the season, while driving in the Busch Series for the team as well. MB2 Motorsports also changed its name to Ginn Racing to reflect Bobby Ginn's new majority interest in the team. Martin was leading in the final turn of the season-opening Daytona 500, after lining up on the final restart with former Roush teammates Greg Biffle and Matt Kenseth behind him. Coming down the front stretch, and with the field wrecking behind him, Martin looked to have finally come through at Daytona. But the caution was not called, and Kevin Harvick caught Martin on his outside, beating him to the line by two-hundredths of a second. Martin put together more strong finishes, and after the fourth race at Atlanta was leading the points standings in what was supposed to be his first season of semi-retirement. Resisting the chance to capture his first championship, Martin did step out of the car as scheduled, breaking a streak of 621 consecutive starts. In 24 starts for the team, Martin scored 11 top 10s, and finished 27th in points despite missing 12 races.

;Regan Smith (2007-2008)
Rookie Regan Smith meanwhile made his debut at Bristol Motor Speedway in March, finishing 25th. Smith would run 6 more races in the car, with a best finish of 24th at Talladega Superspeedway. On July 17, it was announced that Smith would move to the 14 car on a full-time basis, replacing veteran Sterling Marlin. Meanwhile, 23-year-old Aric Almirola, who was granted his release from Joe Gibbs Racing after being pulled out of a car he qualified on the pole during a Busch Series race in favor of Denny Hamlin, signed on to be the new co-driver of the 01. With the merger of Ginn and DEI not long afterwards, Smith was left on the sidelines while Almirola ran 5 races. Aric's results were not much better than Regan's, with a best finish of 26th at Phoenix. Martin and Almirola would move to the 8 car for 2008.

In 2008, Smith was named the full-time driver of the 01 car (now fully operated by DEI), with Martin and Almirola as well as sponsor U.S. Army moving to the 8 car to replace the departing Dale Earnhardt Jr. Principal Financial Group was signed as the primary sponsor for the Daytona 500 and Brickyard 400. Principal often ran as a secondary sponsor on the sides of the car, with a DEI logo on the hood in lieu of full sponsorship. Steak-umm and Coors Light were also sponsors in one-race deals. Ron Fellows replaced Smith at the two road course races, scoring a 13th-place finish at Watkins Glen. Smith almost won the 2008 AMP Energy 500, passing Tony Stewart on the final lap and crossing the finish line in first. Smith, however, was found to be passing below the yellow line upon video review, and per NASCAR had his position revoked, leading to an 18th-place finish. Though he finished 34th in points with no top 10 finishes, Smith became the first rookie to finish every race he entered during the 2008 season and was named Rookie of the Year at the season's end. The 01 team disbanded after DEI merged with Chip Ganassi Racing with Felix Sabates, and Smith moved on to Furniture Row Racing.

Car No. 01 Results

Car No. 1 history

;No. 14 (1996-1997)
In 1996, DEI debuted in the Winston Cup Series for the first of two appearances at Pocono Raceway with the No. 14 Racing for Kids-sponsored Chevrolet driven by Jeff Green. Robby Gordon also drove the car in an appearance for DEI at Charlotte Motor Speedway later in the season. In 1997, sponsored by Burger King, Steve Park, a Busch Series standout, drove the car in four races, with the team failing to qualify in another four.

;Steve Park (1997-2003)
In 1998, the team switched the car number from No. 14 to No. 1 in an agreement with Richard Jackson $100,000, another car owner. DEI received sponsorships from Pennzoil and Park and made a bid for NASCAR Rookie of the Year honors. In the third race of the year at Las Vegas Motor Speedway, Park failed to qualify. The following week, Steve suffered a broken femur, collarbone and shoulder blade in a severe crash during practice at Atlanta. Ron Hornaday Jr. failed to qualify the car in the following weekend at Darlington before the team brought in 3-time champion Darrell Waltrip. He drove the car for 13 races while Park recovered from his injuries and finished in the Top 10 twice. Park returned at the Brickyard 400 and following a crash, he finished 35th. In 1998, Park posted two 11th-place finishes and finished 42nd in points.

In 1999, Park finished in the Top 10 five times and 14th in points. In 2000, he won his first two Bud Pole awards and won his first race at Watkins Glen International, his home track. He finished the season 11th in points. In 2001, in the first race after Earnhardt's death, he beat Bobby Labonte in a photo finish at North Carolina Speedway. Park's career encountered difficulties at a Busch Series race at Darlington Raceway. During a caution, his steering wheel became disconnected from the column. The car immediately veered to the left and was hit by the quicker-moving vehicle of Larry Foyt. Kenny Wallace filled in for Park while he recuperated from the new injuries sustained at Darlington. In doing so Wallace won the pole and finished second in the Pop Secret Microwave Popcorn 400 at the North Carolina speedway. Park gradually recovered from his injuries and returned, ironically, at the 2002 spring Darlington race. Park ran strong in his return, taking the lead at lap 18, and proceeding to lead 19 laps. Park, however, crashed while attempting to pass the lapped car of Stacy Compton, pole sitter Ricky Craven, was also collected during the incident. Park would finish 39th, 160 laps down. This was eventually seen as a sign that Park was still likely suffering from a concussion sustained during the Darlington crash the previous year and exacerbated by further impacts since. Park struggled to regain his form and was involved in yet another visually stunning accident during the opening lap of a race at Pocono. Rusty Wallace collided with Park exiting turn 1. The No. 1 then turned dead left and dragged teammate Dale Earnhardt Jr.'s No. 8 car through wet grass towards the short and relatively unreinforced inside guardrail (prior to SAFER Barriers). Park hit the metal guard rail, and proceeded to flip several times, eventually landing on the driver's side. Park’s teammate ran to his aide after the dramatic impact and aftermath. In mid 2003, Park was relieved of his driving duties and was replaced by Jeff Green. (Park took over Green's No. 30 AOL Chevy at Richard Childress Racing, previously Earnhardt's car owner)

In a last-second decision in June 2003, Ty Norris suggested a former student of Earnhardt's, Ron Fellows, to drive the No. 1 for the road course events as a road course ringer. In 2001 Fellows was finalizing a deal to drive a Dale Earnhardt Inc. car full-time in 2002 but Earnhardt's death left this invalid. Using advantage of this rare opportunity, Fellows almost won the 2003 Dodge Save/Mart 350 in which he controlled the race late in the event and lost when he waited too long for his final pit stop.

;Part time (2004-2005)

Both Green and Pennzoil left DEI when the 2003 season finished and the team moved to a part-time status with Pete Rondeau as the crew chief. They occasionally fielded cars for John Andretti, a two-time winner. Ron Fellows returned to the No. 1 for the 2004 Watkins Glen race bringing sponsorship of Nilla Wafers and Nutter Butter with him. During the race, Ron qualified 43rd after qualifying was cancelled due to rain. Despite this, Ron put up an amazing drive through the field in which he charged from 43rd place to finish second behind winner Tony Stewart.

;Martin Truex Jr. (2005-2009)
In the 2005 NASCAR Nextel Cup Series, DEI ran a part-time schedule with Martin Truex Jr. making seven starts in the No. 1 Bass Pro Shops Chevrolet. The team returned to full-time status in 2006, collecting five Top 10's and finishing 19th in points. On June 4, 2007, Truex scored his first career NEXTEL Cup victory in the No. 1 car at the Dover International Speedway in a COT race. Truex also qualified to race in the Chase for the Nextel Cup that year. He was DEI's only representative in the 2007 Chase for the Cup and his qualification is, to date, the last for a driver in a DEI car. At the end of 2009, Truex left the team for Michael Waltrip Racing to drive the No. 56 NAPA Auto Parts Toyota Camry.

Car No. 1 Results

Car No. 8 History

;Dale Earnhardt Jr. (1999-2007)
The No. 8 car was DEI's second cup series entry, the team was formed to bring Dale Earnhardt Jr. to the Winston Cup Series and opted to use the No. 8 which was formerly used by Stavola Brothers Racing, who ceased operations in 1998. Earnhardt Jr. drove the Budweiser-sponsored No. 8 in five Cup races in 1999, making his debut at Charlotte in the 1999 Coca-Cola 600. He finished in the top ten once and led one lap.

In 2000, Earnhardt Jr. moved to the Cup Series on a full-time basis. That year, Earnhardt Jr. won two poles and three races (including The Winston, where he became the first rookie to win the event), but finished runner-up