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, initials of is a Japanese manufacturer dealing in
cosmetics Cosmetics are constituted mixtures of chemical compounds derived from either natural sources, or synthetically created ones. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protect ...
and
health food A healthy diet is a diet that maintains or improves overall health. A healthy diet provides the body with essential nutrition: fluid, macronutrients such as protein, micronutrients such as vitamins, and adequate fibre and food energy. A health ...
supplements headquartered in Tokyo,
Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...
. It was established in 1972. Their flagship brand name is "Olive Virgin Oil". Originally started in Japan as a translation business, DHC Corporation ventured into other enterprises and is now a leading
manufacturer Manufacturing is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation. It is the essence of secondary sector of the economy. The term may refer to a rang ...
of cosmetics, vitamins, healthy foods, and lingerie. In addition to these ventures, DHC Corporation has an educational and publishing department, hotel and spa, and two
aesthetic Aesthetics, or esthetics, is a branch of philosophy that deals with the nature of beauty and taste, as well as the philosophy of art (its own area of philosophy that comes out of aesthetics). It examines aesthetic values, often expressed th ...
salons. It is also a minor shareholder in the music chart operator Oricon Inc. and a
parent company A holding company is a company whose primary business is holding a controlling interest in the securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own shares of other companies ...
to JFL affiliate station
Cross FM (formerly ) is a commercial radio station operating in the Fukuoka Prefecture of Japan. It is an affiliate of the Japan FM League. History * December 9, 1992 - FM Kyūshū Co. Ltd. was founded. * April 2004 - FM Kyūshū sets up a studio at t ...
. It started a helicopter business in 2008.


Models appearing in DHC TV commercials

*
Akihiro Miwa (born May 15, 1935), better known by his stage name , is a Japanese singer, actor, director, composer, author and drag queen. Career Miwa began his career aged 17 as a professional cabaret singer in the Ginza district in Chūō, Tokyo, after h ...
*
Chisato Moritaka (born 11 April 1969) is a Japanese pop singer who also is notable as a songwriter. She is affiliated with Up-Front Create, a subsidiary of the Up-Front Group.
*
Erika Yamakawa is a fashion model from Japan. She is from Iwate. She appeared in the show-business production ''Avant-gardes''. She was a gravure idol. Career She won Miss Young Magazine in 1998, then became a model. At present, she mainly appears on TV var ...
* Im Jin-ah * Kano sisters *Maho Honda *
Naomi Hosokawa Naomi Hosokawa (細川直美 ''Hosokawa Naomi''; real name: Chiho Katsurayama (葛山知保 ''Katsurayama Chiho''; born 18 June 1974 in Yokohama, Kanagawa Prefecture is a prefecture of Japan located in the Kantō region of Honshu. Kanaga ...
*Nanako Fujisaki *Suzuko Irie *
Yoshihiro Akiyama , also known as and by his nickname Sexyama, is a Japanese mixed martial artist and judoka who won the gold medal at the 2001 Asian Championships for South Korea and for Japan at the 2002 Asian Games. A fourth-generation Japanese of ...
*
Yoon Eun Hye Yoon Eun-hye (; born October 3, 1984) is a South Korean actress, singer, entertainer and model. She debuted as a member of girl group Baby Vox, staying with the group from 1999 to 2005. Yoon has since moved on to acting and is best known for s ...


Sponsored sporting events

*LBO Ladies Bowling Tour *
Sagan Tosu is a Japanese professional football club, currently playing in the J1 League. The team is located in Tosu, Saga Prefecture. ''Sagan'' is a coined word with a couple of meanings behind it. One of its homophones is in Japanese. This symbolises ...
football club (on shirts) * IFBA (International Federation of Broomball Associations)
World Broomball Championships The World Broomball Championships (WBC) is the premiere international competition for the sport of broomball and is organized and administered by the International Federation of Broomball Associations (IFBA). The competition is organized every e ...
, Tomokomai, Japan (November 2014) Platinum tournament sponsor and sponsor of the Japanese broomball Team (Team Red, Team White in the Men's division), Japanese ladies broomball team, Japanese mixed broomball team and the Japanese masters' broomball team.


Racial statements by CEO and withdrawal from Korea

In 2020 and 2021, CEO Yoshiaki Yoshida made statements promoting DHC's employment of "pure Japanese" employees and models, in contrast to competitors' employment of people with Korean heritage. This has generated backlash and was followed by the company's exit from South Korea at the end of 2021.


References


External links

*Official websites:
Japan

United States

France

Korea
Japanese companies established in 1972 Manufacturing companies established in 1972 Personal care brands Cosmetics companies of Japan Cosmetics brands Manufacturing companies based in Tokyo Food and drink companies based in Tokyo Anti-South Korean sentiment in Japan Japanese brands {{japan-company-stub