DTN (company)
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DTN, previously known as Telvent DTN, Data Transmission Network and Dataline, is a
private company A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is ...
based in
Burnsville, Minnesota Burnsville () is a city south of downtown Minneapolis in Dakota County, Minnesota. The city lies on a bluff overlooking the south bank of the Minnesota River upstream from its confluence with the Mississippi River. Burnsville and nearby subur ...
that specializes in subscription-based services for the analysis and delivery of real-time
weather Weather is the state of the atmosphere, describing for example the degree to which it is hot or cold, wet or dry, calm or stormy, clear or cloudy. On Earth, most weather phenomena occur in the lowest layer of the planet's atmosphere, the ...
,
agricultural Agriculture or farming is the practice of cultivating Plant, plants and livestock. Agriculture was the key development in the rise of Sedentism, sedentary human civilization, whereby farming of Domestication, domesticated species created food ...
,
energy In physics, energy (from Ancient Greek: ἐνέργεια, ''enérgeia'', “activity”) is the quantitative property that is transferred to a body or to a physical system, recognizable in the performance of work and in the form of heat a ...
, and
commodity market A commodity market is a market that trades in the primary economic sector rather than manufactured products, such as cocoa, fruit and sugar. Hard commodities are mined, such as gold and oil. Futures contracts are the oldest way of investin ...
information. As of 2018 the company has approximately 600,000 subscribers, mostly in the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
. DTN is known for its accurate meteorological forecasting and large network of weather stations, its market analysis services, and its early use of radio and satellite systems to transmit reports to its
Midwestern The Midwestern United States, also referred to as the Midwest or the American Midwest, is one of four census regions of the United States Census Bureau (also known as "Region 2"). It occupies the northern central part of the United States. I ...
consumers. DTN also operates ''
The Progressive Farmer ''Progressive Farmer'' is an agricultural magazine, published 14 times a year by Data Transmission Network, DTN. The magazine is based in Birmingham, Alabama, Birmingham, Alabama. History Founded in Winston, North Carolina, in 1886 by North Car ...
'' magazine. DTN was previously owned by
Telvent Telvent (a portmanteau of ''"Telecom Ventures"'') was an information technology and industrial automation company specializing in SCADA, GIS and related IT systems for pipeline, energy utility, traffic, agriculture and environmental monitoring i ...
and
Schneider Electric Schneider Electric SE is a French multinational company that specializes in digital automation and energy management. It addresses homes, buildings, data centers, infrastructure and industries, by combining energy technologies, real-time automation ...
, and since 2017 has been owned by Zurich-based TBG.


History


Formation (1984–1987)

In the early 1980s the
Omaha Omaha ( ) is the largest city in the U.S. state of Nebraska and the county seat of Douglas County. Omaha is in the Midwestern United States on the Missouri River, about north of the mouth of the Platte River. The nation's 39th-largest city ...
-based company Scoular Grain was a growing agribusiness led by Nebraska grain industry executive Marshall Faith. Faith, along with several other investors, had acquired what was then Scoular-Bishop Grain Company in 1967 and expanded its operations from three
grain elevator A grain elevator is a facility designed to stockpile or store grain. In the grain trade, the term "grain elevator" also describes a tower containing a bucket elevator or a pneumatic conveyor, which scoops up grain from a lower level and deposits ...
s to dozens of locations in multiple states, and was beginning to branch out beyond grain warehousing. On 9 April 1984 the company created a new subsidiary incorporated under the name Scoular Information Services with the goal of improving communications with farmers. The project was led by Omaha native Roger Brodersen, Scoular's chief operating officer and the executive who supervised new-project development and corporate acquisitions for the company. The subsidiary soon became known as Dataline. Dataline's chief product was an
FM radio FM broadcasting is a method of radio broadcasting using frequency modulation (FM). Invented in 1933 by American engineer Edwin Armstrong, wide-band FM is used worldwide to provide high fidelity sound over broadcast radio. FM broadcasting is cap ...
receiver unit that would pick up Dataline broadcasts transmitted via
sideband In radio communications, a sideband is a band of frequencies higher than or lower than the carrier frequency, that are the result of the modulation process. The sidebands carry the information transmitted by the radio signal. The sidebands co ...
signals. Farmers and agribusinesses would buy the receivers to get agricultural information and commodities updates. Dataline's customers preferred to lease the receivers rather than buy them, but Scoular was unwilling to finance the equipment, so Brodersen bought Dataline in 1986 and a year later took its stock public in order to raise the capital necessary to acquire the receivers and to develop other information products. Under the new model, subscribers would receive a radio signal receiver and a video terminal at no charge, and then pay a monthly subscription to receive 24-hour-a-day broadcasts of 20+ pages of market information, weather reports, and analysis. In late 1986 the monthly fees were $17.50 and the service was available in Nebraska, Minnesota, Iowa, and Illinois.
Public broadcasting Public broadcasting involves radio, television and other electronic media outlets whose primary mission is public service. Public broadcasters receive funding from diverse sources including license fees, individual contributions, public financing ...
station
WILL-TV WILL-TV (channel 12) is a PBS member television station licensed to Urbana, Illinois, United States, serving the Central Illinois region. Owned by the University of Illinois Urbana-Champaign as part of Illinois Public Media, it is sister to NPR m ...
in
Champaign Champaign ( ) is a city in Champaign County, Illinois, United States. The population was 88,302 at the 2020 census. It is the tenth-most populous municipality in Illinois and the fourth most populous city in Illinois outside the Chicago metropo ...
was one broadcaster that carried the Dataline signal. At the beginning of 1987 Dataline had 5,300 subscribers; that grew to 10,000 by May and 13,500 in ten states by October. In addition to being accessible on terrestrial FM carriers, Dataline was also broadcast from the
Galaxy 1 Galaxy 1 was the first in a line of Galaxy communications satellites launched by Hughes Communications in 1983. It helped fill a hole in satellite broadcasting bandwidth created by the loss of RCA's Satcom 3 in 1979. Unlike satellite owners ...
communications satellite. Monthly fees were $19.50 for 65 videotext pages of market quotes, grain and livestock information, commentary, weather, and reports. In September Dataline partnered with a subsidiary of ConAgra to add an "electronic catalog" feature to their information feed, allowing subscribers to browse farm supplies, equipment, and other products. On 17 September 1987 the company re-incorporated and was renamed Data Transmission Network.


Expansion (1988–1997)

The company, commonly identified simply as DTN, expanded rapidly through the late 1980s and early 1990s; its operating cash flow grew roughly 30% each year beginning in 1989 and by 1993 was $12.9M. By mid-1994 DTN had roughly 77,000 subscribers, about 60,000 of which were in the agricultural sector; the remainder were mostly in the finance and energy industries. Subscriptions in 1994 were $26 a month; satellite connection was an extra $7/month and a color monitor an extra $20/month. By 1997 it had 152,000 customers, 110,000 of which were in agriculture. Beginning in the mid-1990s DTN also grew its operations by acquiring other data and meteorology companies. In May 1996 it acquired its chief competitor FarmDayta (formerly Broadcast Partners) of
Urbandale, Iowa Urbandale is a city in Polk and Dallas counties, Iowa, United States. As of the 2020 U.S. Census, the city population was 45,580. It is part of the Des Moines–West Des Moines Metropolitan Statistical Area. History Urbandale was incorporated as ...
for $73M, and adopted its 38,500 subscribers. In 1998 DTN merged its weather services division with Minneapolis-based Kavouras, a company founded in 1977 that specialized in radar-based weather reporting and prediction; DTN also acquired Weather Services Corporation (WSC), a
Lexington, Massachusetts Lexington is a suburban town in Middlesex County, Massachusetts, United States. It is 10 miles (16 km) from Downtown Boston. The population was 34,454 as of the 2020 census. The area was originally inhabited by Native Americans, and was firs ...
-based forecasting and climate prediction company that developed meteorological databases. The union of the three weather organizations became known as DTN/Meteorlogix. The company also worked in the '90s to expand into niche markets by offering more specialized service offerings.


Sale and bankruptcy (1998–2003)

In the late 1990s, DTN entered a period of financial uncertainty, in part due to increasing competition with new free information channels like
CNBC CNBC (formerly Consumer News and Business Channel) is an American basic cable business news channel. It provides business news programming on weekdays from 5:00 a.m. to 7:00 p.m., Eastern Time, while broadcasting talk sho ...
,
the Weather Channel The Weather Channel (TWC) is an American pay television channel owned by Weather Group, LLC, a subsidiary of Allen Media Group. The channel's headquarters are in Atlanta, Georgia. Launched on May 2, 1982, the channel broadcasts weather forecas ...
, and websites run by ''
Farm Journal ''Farm Journal'' is a United States agricultural trade magazine that was established in 1877, and is the leading United States farm magazine. History Wilmer Atkinson founded the publication in Philadelphia in March 1877 as a small eight-page mont ...
'' and
Pioneer Pioneer commonly refers to a settler who migrates to previously uninhabited or sparsely inhabited land. In the United States pioneer commonly refers to an American pioneer, a person in American history who migrated west to join in settling and de ...
. In response, DTN sought to expand its customer base by selling a broader array of services, including inventory-tracking for auto dealers, coupon-printing kiosks for grocery stores, fire-alert information for forestry services, and other ventures. DTN gained 7,600 new subscribers but lost 4,500 from its core group of agricultural customers, and its stock fell 38% in 1999. Since April 1998, DTN had been seeking an organization to buy the 1300-employee company, but after 11 months had not found anyone willing to pay price that the board felt was appropriate, so in mid-March 1999 founder Roger Brodersen called off the search for a buyer. One week later on 24 March, Brodersen and four other directors resigned and Peter Kamin was named the new chairman. Kamin, the leader of a stockholders group that pressed to sell the company, resumed the search for a buyer. In April 2000, the New York City-based private equity firm
Veronis Suhler Stevenson Veronis Suhler Stevenson, known by its initials, VSS, is a private investment firm that invests in the information, business services, healthcare IT, education, media and marketing industries in North America and Europe. Since 1987, VSS has mana ...
agreed to buy out DTN for $451M, including $91M in debt. DTN at the time had approximately 166,000 clients. Veronis implemented a new strategy by splitting DTN into four separate divisions: agriculture, energy, weather, and financial services. Robert Gordon, who would later become DTN CEO, was hired to run the weather division. Staffing up the four divisions proved slow and costly, and by 2003 sales were lower than in 1998. DTN entered Chapter 11 bankruptcy in late 2003 and its operation was taken over by a consortium of banks led by
Wachovia Wachovia was a diversified financial services company based in Charlotte, North Carolina. Before its acquisition by Wells Fargo and Company in 2008, Wachovia was the fourth-largest bank holding company in the United States, based on total asset ...
, DTN's lead creditor. DTN emerged from bankruptcy six weeks later.


Revival (2004–2007)

Robert Gordon became president in January and CEO in July 2004. He gradually reduced staff to 675, eliminated redundancies, and pushed a new strategy of selling proprietary data at a premium price. Customers paid larger subscription fees ($100 a month for many weather customers) to receive customized, hourly webcasts based on more precise computer models; ag customers paid roughly 50% more for analyses of issues like Asian soybean rust and avian influenza; and energy customers gained access to online exchanges with real-time fuel prices. Gordon's strategy proved successful and DTN began to re-expand. In July 2006 DTN acquired
St. Louis St. Louis () is the second-largest city in Missouri, United States. It sits near the confluence of the Mississippi and the Missouri Rivers. In 2020, the city proper had a population of 301,578, while the bi-state metropolitan area, which e ...
-based Surface Systems, Inc. (SSI), a company specializing in weather monitors for roads and airport runways, and integrated its customers and its network of 6000 surface sensors into its Meteorlogix division. In 2007 it acquired the majority of the
Edmond, Oklahoma Edmond is a city in Oklahoma County, Oklahoma, United States, and a part of the Oklahoma City metropolitan area in the central part of the state. The population was 94,428 according to the 2020 United States Census, making it the fifth largest cit ...
company WeatherBank, integrating its energy, transportation, public safety, and agriculture weather forecasting customers into Meteorlogix. In 2007 DTN also arranged with publisher
Time Warner Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...
to acquire ''
The Progressive Farmer ''Progressive Farmer'' is an agricultural magazine, published 14 times a year by Data Transmission Network, DTN. The magazine is based in Birmingham, Alabama, Birmingham, Alabama. History Founded in Winston, North Carolina, in 1886 by North Car ...
'', an agricultural magazine founded in 1886 and read at the time of acquisition by approximately 600,000 subscribers. The deal for an undisclosed sum supported Time Warner's strategy of shedding smaller publications to focus on its larger magazine properties and DTN's mission of providing agricultural information. DTN remained structured around four brands: DTN Ag, DTN Energy, DTN Market Access, and DTN Meteorlogix.


Telvent and Schneider (2008–2016)

On 28 October 2008
Madrid Madrid ( , ) is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a metropolitan area population of approximately 6.7 million. It is the second-largest city in the European Union (EU), and ...
-based IT company
Telvent Telvent (a portmanteau of ''"Telecom Ventures"'') was an information technology and industrial automation company specializing in SCADA, GIS and related IT systems for pipeline, energy utility, traffic, agriculture and environmental monitoring i ...
acquired DTN in a $445M all-cash deal. DTN at the time of the acquisition had about 700 employees, 700,000 subscribers, and annual revenues of approximately $180M, with about 90% of its sales derived from its subscription-based services. After its acquisition the company became known as Telvent DTN. Telvent itself was purchased in 2011 by
Schneider Electric Schneider Electric SE is a French multinational company that specializes in digital automation and energy management. It addresses homes, buildings, data centers, infrastructure and industries, by combining energy technologies, real-time automation ...
, a large energy management company based in Rueil-Malmaison, France. Schneider announced in early 2011 that it had reached a deal to acquire Telvent, and in August received regulatory approval to complete the €1.4B acquisition. Telvent DTN's revenue at the time of the acquisition was approximately $213 million. In June 2014 DTN acquired RevCo, a St. Louis-based agricultural data management business.


TBG and recent growth (2017–)

In 2016 Schneider put DTN up for sale after a strategic review found that it wasn't essential to the company. Several firms were interested in purchasing DTN (including London-based
Euromoney Institutional Investor Euromoney Institutional Investor PLC is one of Europe's largest business and financial information companies which has interests in business and financial publishing and event organization. It was listed on the London Stock Exchange and was a c ...
), but it was Zurich-based venture capital firm TBG that ultimately purchased DTN and in April 2017 completed its acquisition of the company for $900M. Since its purchase by TBG, DTN has acquired several smaller corporations or systems: * Wilkens Weather (acquired 29 September 2017), a marine weather forecasting company based in
Houston Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 in ...
, Texas and previously owned by
Rockwell Collins Rockwell Collins was a multinational corporation headquartered in Cedar Rapids, Iowa, providing avionics and information technology systems and services to government agencies and aircraft manufacturers. It was formed when the Collins Radio Comp ...
. * Spensa Technologies (acquired 2 April 2018), a precision agriculture technology company founded in January 2009 and based in the
Purdue Research Park The Purdue Research Parks are a network of four research parks located in Indiana, United States. The flagship West Lafayette park is located less than north of Purdue University's West Lafayette campus, and is the largest university-affiliated ...
in
West Lafayette, Indiana West Lafayette () is a city in Wabash Township, Tippecanoe County, Indiana, United States, about northwest of the state capital of Indianapolis and southeast of Chicago. West Lafayette is directly across the Wabash River from its sister city, ...
. * Energy Management Institute (acquired 10 April 2018), a provider of training services and marketing analysis based in New York City. * Weather Decision Technologies (acquired 8 October 2018), a provider of weather decision support solutions based in
Norman, Oklahoma Norman () is the third-largest city in the U.S. state of Oklahoma, with a population of 128,097 as of 2021. It is the largest city and the county seat of Cleveland County, Oklahoma, Cleveland County, and the second-largest city in the Oklahoma C ...
. * PraxSoft (acquired 10 June 2019), previously Praxis Software, a provider of sensor interfaces and communications technology based in
Orlando, Florida Orlando () is a city in the U.S. state of Florida and is the county seat of Orange County, Florida, Orange County. In Central Florida, it is the center of the Greater Orlando, Orlando metropolitan area, which had a population of 2,509,831, acco ...
. *
Weatherzone Weatherzone, known before 9 August 2010 as The Weather Company and still trading under this name, is the main provider of value-added meteorological services in Australia. Their main business lines are services to energy, utilities and mining c ...
(acquired 1 October 2019), a weather information provider based in Australia. * ClearAg (acquired May 2020 for $12M), a system created by California-based Iteris for monitoring and predicting agricultural conditions. * Farm Market iD (acquired February 2021), a provider of aggregated farm and grower data based in
Westmont, Illinois Westmont is a village in DuPage County, Illinois, United States. Westmont is a community of 5.03 square miles in area with a 2010 population of 24,685. It is located approximately west of the Chicago Loop in the southeastern portion of DuPage Co ...
. * Online Fuels (acquired May 2021), a UK-based online trading platform for refined fuels.
MeteoGroup MeteoGroup was a private weather forecasting organisation based in Europe, with offices in Belgium, Canada, France, Germany, Ireland, Italy, the Netherlands, the Philippines, Poland, Singapore, Spain, Sweden, Switzerland, Turkey, the United Kin ...
, a private Europe-based weather organisation acquired by parent TBG in September 2018, is being integrated into DTN.


Business sectors


Aviation

DTN is one of the main suppliers of weather intelligence to the Aviation industry. DTN's weather data and patented algorithms for EDR Turbulence, Icing and (Rapid Developing) Thunderstorms flow directly to airlines and airports or via one of DTN's many partners for Electronic Flight Bags(EFB) and Flight Planning. The data helps keeping crew and passengers safe in the air, especially around turbulence and thunderstorms events. DTN is delivering weather intelligence directly or indirectly to over 250 airlines worldwide. DTN has a large team of Aviation meteorologists in-house who support Aviation customers with (risk)consulting and creating e.g. RAMTAFs.


Agriculture

DTN's agricultural division sells services to
farmer A farmer is a person engaged in agriculture, raising living organisms for food or raw materials. The term usually applies to people who do some combination of raising field crops, orchards, vineyards, poultry, or other livestock. A farmer mig ...
s and
agribusiness Agribusiness is the industry, enterprises, and the field of study of value chains in agriculture and in the bio-economy, in which case it is also called bio-business or bio-enterprise. The primary goal of agribusiness is to maximize profit w ...
es. * For farmers and other producers, DTN provides ag market information, insights on market prices and strategies, and detailed weather information and forecasts. DTN also creates applications used by growers to determine the best time to work fields or spray for pests, and offers Adapt-N-based field nitrogen analysis and planning. * For agribusinesses DTN offers market information and analysis, tools to manage grain trading and communications with growers, weather reports, and other services. Since 2007 DTN has owned and operated ''
The Progressive Farmer ''Progressive Farmer'' is an agricultural magazine, published 14 times a year by Data Transmission Network, DTN. The magazine is based in Birmingham, Alabama, Birmingham, Alabama. History Founded in Winston, North Carolina, in 1886 by North Car ...
'', a 600,000-circulation farm and agribusiness magazine founded in 1886. DTN serves about 50,000 growers in North America and most leading agribusinesses.


Weather

DTN generates weather reports, forecasts, and analysis aimed at consumers in seven sectors: aviation, marine, utilities, renewable energy, transportation, sports, and construction/public safety. Forecasts and reports are based on large data sets that combine proprietary information from DTN's network of 6,000 weather stations with other global content sources. One such source is DTN Services and Systems Spain, where D-ATIS and D-VOLMET systems are manufactured for the company. Combining the various data into a single forecast is done in part through the
National Center for Atmospheric Research The US National Center for Atmospheric Research (NCAR ) is a US federally funded research and development center (FFRDC) managed by the nonprofit University Corporation for Atmospheric Research (UCAR) and funded by the National Science Foundatio ...
's Dynamic Integrated foreCast (DICast), a technology licensed from the
University Corporation for Atmospheric Research The University Corporation for Atmospheric Research (UCAR) is a US nonprofit consortium of more than 100 colleges and universities providing research and training in the atmospheric and related sciences. UCAR manages the National Center for Atmosph ...
. DTN employs 120+ professional meteorologists in strategic locations globally. The company's forecasts were ranked as the most accurate in the US each year since 2006 for predictions of short-term precipitation and high temperatures. WeatherSentry Online is DTN Weather's principal platform.


Oil and gas

In the energy sector DTN focuses on the buying, selling, transportation, and storage of fuel. DTN offers real-time fuel market data, tools to monitor how fuel is distributed, and software for managing and automating fuel storage.


Trading

Energy trading, and commodity markets are the focus of DTN's trading division. DTN sells streaming market data, tickers, news, historical analysis, stock and option quotes, and other related services. Its principal trading-related product is ProphetX, a software platform built for commodity and equity markets.


Products and services


Applications

DTN sells subscriptions to software applications which it makes available through web-based and mobile application platforms. For agriculture, DTN's primary application is MyDTN, an "agriculture application suite" that provides a variety of news, weather, and market information, as well as tools for calculating field nitrogen levels and farm profits. Other applications in the agriculture sector are: * DTN Ag Weather Tools, an iOS and Android app for weather updates, alerts, and information * DTN Connect, a web-based CRM tool * DTN Grain Portal, a web-based tool for managing grain transactions For weather, DTN's principal application is WeatherSentry which it licenses in various editions tailored to specific markets. Other DTN weather applications: * AviationSentry, which provides aviation-related weather reports on thunderstorms, turbulence, icing risk, etc. * Flight Route Alerting, with editions for airlines or helicopters * MetConsole, a web-based software for managing weather sensors and networks, available in versions tailored to
AWOS Airport weather stations are automated sensor suites which are designed to serve aviation and meteorological operations, weather forecasting and climatology. Automated airport weather stations have become part of the backbone of weather observing ...
, ATIS,
LLWAS A low-level windshear alert system (LLWAS) measures average surface wind speed and direction using a network of remote sensor stations, situated near runways and along approach or departure corridors at an airport. Wind shear is the generic term ...
, and regional networks * RoadCast for road conditions * Total View RWIS Data Management System For fuel and energy, DTN markets applications mostly to
refineries A refinery is a production facility composed of a group of chemical engineering unit processes and unit operations refining certain materials or converting raw material into products of value. Types of refineries Different types of refineries ar ...
and large fuel suppliers and buyers. Applications include: * DTN Allocation Tracker for fuel buyers to see where fuel is available * DTN Allocation Viewer for fuel sellers to monitor their inventory * DTN FastRacks for giving real-time fuel prices to buyers * DTN Fuel Admin for managing electronic bills of lading * DTN Fuel Buyer for monitoring market conditions and prices * DTN DataConnect Messaging for back-office document management * DTN TABS (Terminal Authorization and Billing System) for large sellers to manage loading at their terminals * DTN TIMS (Terminal Inventory Management System) for large sellers to manage supply and inventory * DTN Exchange for managing and selling fuel supplies * DTN Guardian3, a terminal automation system For trading, DTN's principal application is ProphetX, an application for market data and analysis which it sells in customized editions for commodities, energy, or livestock trading. ProphetX is accessible online and via an iOS or Android app. Other DTN trading applications: * DTN IQFeed, which provides streaming quotes for stocks, options, and futures * DTN.IQ, similar to IQFeed but with more analytics


Services

* Meteorological consulting for airlines, airports, helicopter operators, renewable energy companies, utilities, transportation, and sports. * DTN AgHost, a service that creates branded websites for ag clients to better communicate with their customers.


Hardware

DTN sells automated
weather station A weather station is a facility, either on land or sea, with instruments and equipment for measuring atmospheric conditions to provide information for weather forecasts and to study the weather and climate. The measurements taken include tempera ...
s that can be set up at a member's location to collect local meteorological data, which DTN then uses to produce hyper-local reports and forecasts. Roughly 5,500 stations operate from DTN member farms, part of the company's larger 22,500-station North American weather station network. DTN also has a Weather Systems group based in Spain and the Netherlands that installs airport weather systems.


The Progressive Farmer

Since 2007 DTN has owned and operated ''The Progressive Farmer'', a monthly magazine founded in 1886 that focuses on how to operate a successful farm by covering subjects like marketing, management, crop and livestock production, and equipment. The magazine has a national circulation of about 500,000 and is based in
Birmingham, Alabama Birmingham ( ) is a city in the north central region of the U.S. state of Alabama. Birmingham is the seat of Jefferson County, Alabama's most populous county. As of the 2021 census estimates, Birmingham had a population of 197,575, down 1% fr ...
.


Past products

The original radio receivers and video display terminals used to receive DTN broadcasts are now obsolete, but older equipment remains in service in some areas. DTN terminals would display information on a page-by-page basis, and supported the optional attachment of a line printer to create hard copy reports. The basic package contained 40 pages of information, including charts, commentary, news, futures quotes, and weather; the subscription price in 1986 was $210/year.


Operations


Locations

DTN is headquartered at offices on Rupp Drive in Burnsville, Minnesota, a city on the south side of the Minneapolis metropolitan area, and also operates from its original location on West Dodge Road in
Omaha, Nebraska Omaha ( ) is the largest city in the U.S. state of Nebraska and the county seat of Douglas County. Omaha is in the Midwestern United States on the Missouri River, about north of the mouth of the Platte River. The nation's 39th-largest cit ...
. The company has satellite offices in a number of other US cities: *
Birmingham, Alabama Birmingham ( ) is a city in the north central region of the U.S. state of Alabama. Birmingham is the seat of Jefferson County, Alabama's most populous county. As of the 2021 census estimates, Birmingham had a population of 197,575, down 1% fr ...
– location of ''The Progressive Farmer'' magazine, acquired in 2007. *
Chicago, Illinois (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...
*
Springfield, Illinois Springfield is the capital of the U.S. state of Illinois and the county seat and largest city of Sangamon County. The city's population was 114,394 at the 2020 census, which makes it the state's seventh most-populous city, the second largest o ...
*
Urbandale, Iowa Urbandale is a city in Polk and Dallas counties, Iowa, United States. As of the 2020 U.S. Census, the city population was 45,580. It is part of the Des Moines–West Des Moines Metropolitan Statistical Area. History Urbandale was incorporated as ...
– location of FarmDayta, acquired in 1996. *
St. Louis, Missouri St. Louis () is the second-largest city in Missouri, United States. It sits near the confluence of the Mississippi River, Mississippi and the Missouri Rivers. In 2020, the city proper had a population of 301,578, while the Greater St. Louis, ...
– location of RevCo, acquired in 2014. *
Hastings, Nebraska Hastings is a List of cities in Nebraska, city and the county seat of Adams County, Nebraska, Adams County, Nebraska, United States. The population was 25,152 at the 2020 United States Census, 2020 census. It is known as the town where Kool-Aid ...
*
New York, New York New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Uni ...
– location of Energy Management Institute, acquired in 2018. *
Plano, Texas Plano ( ) is a city in Collin County, Texas, Collin County and Denton County, Texas, United States. It had a population of 285,494 at the 2020 United States census, 2020 census. It is a principal city of the Dallas–Fort Worth metroplex. Hist ...
– location of Diamond Control Systems, acquired in 2001. *
Houston, Texas Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 in ...
– location of Wilkens Weather, acquired in 2017. *
Norman, Oklahoma Norman () is the third-largest city in the U.S. state of Oklahoma, with a population of 128,097 as of 2021. It is the largest city and the county seat of Cleveland County, Oklahoma, Cleveland County, and the second-largest city in the Oklahoma C ...
– Location of WDT *
Grand Forks, North Dakota Grand Forks is the third-largest city in the state of North Dakota (after Fargo and Bismarck) and the county seat of Grand Forks County. According to the 2020 census, the city's population was 59,166. Grand Forks, along with its twin city o ...
– Location of the Weather and Agriculture Division of Iteris, acquired in early May 2020 *
Sydney, Australia Sydney ( ) is the capital city of the States and territories of Australia, state of New South Wales, and the most populous city in both Australia and List of cities in Oceania by population, Oceania. Located on Australia's east coast, the metro ...
– Location of
Weatherzone Weatherzone, known before 9 August 2010 as The Weather Company and still trading under this name, is the main provider of value-added meteorological services in Australia. Their main business lines are services to energy, utilities and mining c ...
, acquired 1 October 2019 In Europe, DTN has offices in
Antwerp Antwerp (; nl, Antwerpen ; french: Anvers ; es, Amberes) is the largest city in Belgium by area at and the capital of Antwerp Province in the Flemish Region. With a population of 520,504,
,
Utrecht Utrecht ( , , ) is the List of cities in the Netherlands by province, fourth-largest city and a List of municipalities of the Netherlands, municipality of the Netherlands, capital and most populous city of the Provinces of the Netherlands, pro ...
,
Madrid Madrid ( , ) is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a metropolitan area population of approximately 6.7 million. It is the second-largest city in the European Union (EU), and ...
,
Seville Seville (; es, Sevilla, ) is the capital and largest city of the Spanish autonomous community of Andalusia and the province of Seville. It is situated on the lower reaches of the River Guadalquivir, in the southwest of the Iberian Peninsula ...
and
Appenzell Appenzell is a historic canton in the northeast of Switzerland, and entirely surrounded by the canton of St. Gallen. Appenzell became independent of the Abbey of Saint Gall in 1403 and entered a league with the Old Swiss Confederacy in 1411, ...
. It also operates an Australian office in
Brisbane Brisbane ( ) is the capital and most populous city of the states and territories of Australia, Australian state of Queensland, and the list of cities in Australia by population, third-most populous city in Australia and Oceania, with a populati ...
.


Corporate governance

DTN is organized into four divisions: DTN Weather, DTN Agriculture, DTN Energy, and DTN Financial Analytics.


Executives

Since 14 July 2020 the position of President for DTN has been held by Marc Chesover. Other members of DTN's leadership: * Tom Dilworth –
Chief Financial Officer The chief financial officer (CFO) is an officer of a company or organization that is assigned the primary responsibility for managing the company's finances, including financial planning, management of financial risks, record-keeping, and financ ...
*Lars Ewe – Chief Technology Officer *Doug Bennett – Chief Customer and Strategy Officer *Marc Norton –
Chief Information Security Officer A chief information security officer (CISO) is a senior-level executive within an organization responsible for establishing and maintaining the enterprise vision, strategy, and program to ensure information assets and technologies are adequately pr ...
* John McPherson – Head of Human Resources and Integrations


Previous CEOs

* Steve Matthesen, CEO (June 2019—July 2020) * Ron Sznaider, acting CEO (November 2018—June 2019) * Jerre Stead and Sheryl von Blucher, co-CEOs. (January 2018—November 2018) * Kip Pendleton (October 2017—January 2018) * Ron Sznaider (January 2016—September 2017)


Board of Directors

* Marc Chesover –
President President most commonly refers to: *President (corporate title) *President (education), a leader of a college or university *President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese ful ...
*Tom Dilworth –
Chief financial officer The chief financial officer (CFO) is an officer of a company or organization that is assigned the primary responsibility for managing the company's finances, including financial planning, management of financial risks, record-keeping, and financ ...


References

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External links


DTN websiteDTN/The Progressive Farmer
Companies based in Minneapolis Agriculture companies of the United States Financial software companies Meteorological companies Privately held companies based in Minnesota Technology companies established in 1984 Wide area networks