DynaPubs

Alan L. Light (b. September 15, 1953) is a publisher involved in comics and pop culture fandom. He is best known as the founder of ''The Buyer's Guide for Comic Fandom'' (later known as the '' Comics Buyer's Guide''), which was the longest-running English-language periodical reporting on the American comic book industry.

Publishing ventures

Light grew up in the Quad Cities region of Illinois and Iowa; his first foray into publishing was as a 16-year-old when he produced the comics fanzine ''All Dynamic Magazine''.

''The Buyer's Guide for Comic Fandom''

As a 17-year-old in February 1971, Light founded ''The Buyer's Guide for Comic Fandom'' (''TBG'') as a tabloid-format monthly newspaper. Run out of Light's parents' basement in East Moline, Illinois, ''TBG'' began primarily as an advertising venue – known in comics fandom as an "adzine", i.e. a fanzine devoted to ads.

''TBG'''s frequency was soon changed to twice-monthly, and prominent fans Don and Maggie Thompson began a monthly column, "Beautiful Balloons." The Thompsons administered the Goethe Awards, which originated with their fanzine ''Newfangles'' and then shared close ties with ''TBG.''Miller, John Jackson
"Comics Buyer's Guide: A Look Back: Launched as The Buyer's Guide for Comic Fandom, how a publication started by a teenager ran for nearly 1,700 issues,"
''Comichron''. Accessed Jan. 22, 2020.Thompson, Maggie
"Comics Fan Awards 1961-1970"
''Comics Buyer's Guide'' (August 19, 2005). (Perhaps not coincidentally, ''TBG'' was given the Goethe Award for Favorite Fanzine in 1972.)Miller, John Jackson
"GOETHE/COMIC FAN ART AWARD WINNERS, 1971-74,"
''Comics Buyer's Guide'' (July 19, 2005).

A news column, "What Now?" by Murray Bishoff, was added with issue #26; the Thompsons' and Bishoff's columns provided the editorial content required by the United States Postal Service to qualify for second class mail (along with paid subscriptions being instituted). ''TBG'' went weekly in July 1975.

According to the ''Los Angeles Times'', Light "recorded all of the panels and speeches" at the 1975 San Diego Comic-Con "and put together highlights for a limited-edition 12-inch LP record that also featured an interview with Superman co-creator Jerry Siegel." (Light was given an Inkpot Award at the 1975 San Diego Comic-Con.)

Besides Bishoff and the Thompsons, other columnists and contributors to ''TBG'' included Martin L. Greim, Shel Dorf, Peter David, Tony Isabella, Catherine Yronwode, and Heidi MacDonald;MacDonald, Heidi
"RIP: Comics Buyer’s Guide (1971-2013),"
''The Beat'' (Jan. 9, 2013). as well as cartoonists such as Marc Hansen, Dan Vebber, Fred Hembeck, Mark Martin, and Batton Lash.

By 1976, Light had moved ''The Buyer's Guide'' headquarters to Rapids City, Illinois.

Light sold ''The Buyer's Guide'' to Krause Publications in 1983, having published 481 issues. Kraus rechristened the publication ''The Comics Buyer's Guide'' and continued it until 2013; altogether the journal published 1,699 issues.

DynaPubs Enterprises

Concurrently with publishing ''TBG'', Light founded DynaPubs Enterprises, whose main business was publishing black-and-white reprints of material from the Golden Age of Comic Books. ''Flashback'' featured reprints of Golden Age superhero comics; DynaPubs longest-running series was ''Vintage Funnies'', which published 85 issues (it had been preceded by ''Golden Funnies''). Light operated DynaPubs from 1971 to 1976.

DynaPubs Titles published

* ''Favorite Funnies'' (12 issues, Sept. 14, 1973 – Dec. 1973) — preceded by ''Golden Funnies''
* ''Feature Showcase'' (2 issues, 1974) — '' Buck Rogers'' and other classic comic strip reprints
* ''Flashback'' vol. 1 (2 issues, 1971)
* ''Flashback'' vol. 2 (38 issues, Nov. 1973 – 1976)
* ''Golden Funnies'' (15 issues, June 1, 1973 – Sept. 7, 1973) — succeeded by ''Favorite Funnies'' and ''Vintage Funnies''
* ''Special Edition Series'' (3 issues, 1974 – 1975) — Fawcett Comics and Quality Comics reprints
* ''Vintage Funnies'' (85 issues, Sept. 14, 1973 – Apr. 25, 1975) — preceded by ''Golden Funnies''

''Film Collector's World''

In 1976, Light added another tabloid to his publishing roster: ''Film Collector's World'' (''FCW''), which was at first edited by Don and Maggie Thompson, and later by Rick Best. ''FCW'' featured, among other items, the Thompsons' regular column, "View from a Darkened Room."

Krause Publications bought ''Film Collector's World'' along with ''The Buyer's Guide'' in 1983; ''FCW'' was rechristened ''Movie Collector's World''. Much later, the magazine was acquired by, and absorbed into, '' Classic Images''.

Feud with Gary Groth

Gary Groth, publisher of ''The Nostalgia Journal'' (later renamed ''The Comics Journal''), initiated a long-running feud with Light in 1976. (This came after Light allegedly offered to buy the competing ''Nostalgia Journal'' for $12,000 in 1975.) Groth's first editorial in ''The New Nostalgia Journal'', in issue #27 (July 1976), called out Light for what Groth claimed were his "expedient" business practices, and the accusations continued for a number of years afterward.

Groth and Light, both teenage fanzine publishers at the time, had been friends before Light published the final issue of Groth's comics fanzine, ''Fantastic Fanzine''. Ron Frantz's history of the WE Seal of approval program (WSA), ''Fandom: Confidential'', outlines Groth's confrontations with Light at conventions and via late-night collect calls. Light in turn cashed a check for a ''Comics Journal'' advertisement that he refused to print. Groth acquired a copy of the WSA mailing list, and without authorization, used it to solicit subscriptions; Groth later apologized for what he claimed was a misunderstanding, and soon after broke ties with WSA.

In 1983, when Light sold ''The Buyer's Guide'', a Groth editorial denounced Light, calling him "fandom's first real business predator. His career of hustling is a monument to selfish opportunism and spiritual squalor." As a result, Light filed a libel suit against Groth, claiming that he had damaged Light's reputation; the suit was eventually dropped."Alan Light Drops Libel Suit Against Fantagraphics, Gary Groth," ''The Comics Journal'' #112 (Nov. 1986), p. 12.

Later activities

Light's sales of his publications to Kraus in 1983 enabled him to pursue his interest in photographing film and pop music celebrities. He attended the Grammy Awards, Emmy Awards, and Academy Awards on a number of occasions.

Light later retired to Iowa City, Iowa.

Awards

For his work promoting comics fandom, Light was given an Inkpot Award at the 1975 San Diego Comic-Con.

Further reading

* ''Comic Book Marketplace'' #58 (Apr. 1998)
* Dean, Michael
"Born of Bile: Newswatch Examines Its Own Navel,"
''The Comics Journal'' (August 22, 2000).
* John Jackson Miller, Maggie Thompson and Brent Frankenhoff. "Weeks of Wonder: The TBG Years. A Guide to The Buyer's Guide for Comic Fandom 1971–1983". ''Comics Buyer's Guide 1997 Annual'', pp. 59–101.
* Schelly, Bill. ''The Golden Age of Comic Fandom'' (Hamster Press, 1995) — biographical entry

References

Citations

Sources

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External links

"DynaPubs - TBG days: Photos from the TBG - DynaPubs days, 1971 to 1983"
by Alan Light

Light's celebrity photographs on Wikimedia Commons

{{DEFAULTSORT:Light, Alan
1953 births
Living people