Dusk!
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Dusk! is a monthly
subscription The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered by publishers of books and periodicals in the 17th century. It ...
adult film Pornography (colloquially called porn or porno) is sexually suggestive material, such as a picture, video, text, or audio, intended for sexual arousal. Made for consumption by adults, pornographic depictions have evolved from cave paintings ...
television channel and website dedicated to "porn for women". Based in the
Netherlands , Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...
, Dusk! is available on all Dutch cable operators (including
Ziggo Ziggo Holding B.V. ( ) is the largest cable operator in the Netherlands, providing digital cable television, Internet, and telephone service to both residential and commercial customers. History The company is the result of the merger between ...
,
UPC Netherlands UPC Nederland () was the second largest cable operator in the Netherlands, providing cable television (digital and analogue), broadband Internet, and telephone service to both residential and commercial customers. In early 2015, UPC Nederland sta ...
, CAIW and
KPN Koninklijke KPN N.V. (Royal KPN N.V. in English), trading as KPN is a Dutch List of telephone operating companies, telecommunications company. KPN originated from a government-run postal, telegraph and telephone service and is based in Rotterda ...
), 15 other European countries and the United States. The channel broadcasts 24/7 and is owned by 2GrapesMedia.


History

Dusk! was founded in 2008 by Martijn Broersma with the aim of building an erotic TV channel based on the sexual preferences of women. When it was launched in the Netherlands in 2009, Dusk! was the first adult TV channel in the world aimed at a female audience. In 2011, the channel was reportedly available to 1.2 million viewers. By January 2015, it had undergone significant growth: all Dutch cable operators offered Dusk! in their erotic package, and 15 other European countries and the United States offered it via video on demand. The supply of female-oriented adult films – variously known as "porn for women", women's pornography,
women's erotica Women's erotica is any erotic material that caters specifically to women target-demographic of various sexual preferences. When erotica is specifically directed at lesbians, it is referred to as lesbian erotica. Women's erotica is available fro ...
, or ''porna'' according to Dusk! – has been increasing since the rise of
feminist pornography Feminist pornography, also known by other terms in internet such as 'ethical porn' or 'fair-trade porn' is a genre of film developed by or for those within the sex-positive feminist movement. It was created for the purpose of promoting gender eq ...
in the 1980s, and has become increasingly accepted since. With rising success in the 2010s, Dusk! played a significant role in helping many (potential) female porn consumers find what they like according to their own fantasies and needs, which many of them had not found in mainstream porn, which usually only focuses on
men A man is an adult male human. Before adulthood, a male child or adolescent is referred to as a boy. Like most other male mammals, a man's genome usually inherits an X chromosome from the mother and a Y chromosome from the fa ...
's sexual pleasure.


Content


Selection process

A panel consisting of roughly 2000 women (as of January 2015) together decide which films and videos are broadcast according to what they consider to be ''porna''. This selection process goes as follows: # Any woman can apply to join the panel. Panelists can watch the videos for selection for free. # The women in the panel regularly view fragments from all kinds of adult films including both hard-core mainstream films and films made from a female point of view. # After watching a fragment, the women are asked to fill out a survey, rating and reviewing the fragment. Rating comes in three degrees of "spicy": one pepper for "it turned me on a bit", two peppers for "spicy enough", and three peppers for "super hot". In the review, panelists write what they did and didn't like about the clips, and whether or not they considered it ''porna'' or 'just ordinary porn'. # Before Dusk! reaches a conclusion about a film, it has to have been viewed and rated a hundred times. # Content rejected by the panel is not broadcast. According to Yvette Luhrs, Dusk! programme manager in 2015, this means that certain niches such as hard
sadomasochism Sadism () and masochism (), known collectively as sadomasochism ( ) or S&M, is the derivation of pleasure from acts of respectively inflicting or receiving pain or humiliation. The term is named after the Marquis de Sade, a French author known ...
are excluded because most women in the panel reject it.


Result: ''porna''

The material that makes it through the selection process is dubbed ''porna'' (to distinguish it from 'traditional porn'), and is broadcast. This term, popularised by Dusk! to the extent that it has become a household term in feminist pornography, approximately means 'pornography that women ''really'' enjoy,' based on 'intimacy' with a 'clear context', and which is 'realistic, explicit, with 'real' people and a well-balanced development of sexual desire, made with respect.' Broersma and American erotic filmmaker Jennifer Lyon Bell said that ''porna'' puts sex 'into a storyline' in which the actors and especially the actresses 'put their hearts into' instead of looking absent-minded. Dusk! employee Xaviera Wong A Soy stated in 2016 that 'this doesn't mean that there is only cuddling and long talks', but that ''porna'' can also be rough and ''in your face'', with dominant men or women, and few words. Dusk! net manager Nadine Meanwell said that extra attention is paid to women achieving orgasms (often absent, unclear or faked in mainstream porn), and showing the entire body of a man instead of just his
penis A penis (; : penises or penes) is a sex organ through which male and hermaphrodite animals expel semen during copulation (zoology), copulation, and through which male placental mammals and marsupials also Urination, urinate. The term ''pen ...
(a turnoff for many women watching mainstream porn). Some critics including former employee Yvette Luhrs have claimed that the selection process filters out a lot of niches of female sexuality, such as hard sadomasochism and more 'mainstream' porn that some women do enjoy. Dusk! thus excludes minority preferences amongst women and its ''porna'' is therefore appealing to most, but not all female viewers.


Directors and films

The TV channel schedules films by female porn directors including
Candida Royalle Candida Royalle (born Candice Marion Vadala; October 15, 1950 – September 7, 2015) was an American producer and director of couples-oriented pornography, pornographic actress, sex educator, and sex-positive feminist. She was a member of the ...
,
Petra Joy Petra Joy (born 1964) is a German feminist film director, film producer, TV producer, distributor, author, and photographer. She lives in Brighton, England. Along with Candida Royalle, Annie Sprinkle, Maria Beatty, and others, she is one ...
,
Erika Lust Erika Lust (born 1977) is a Swedish feminist pornographic film director, screenwriter and producer. Since the debut of her first indie erotic film '' The Good Girl'' in 2004, Lust has been cited as one of the current leading participants in the ...
,
Anna Span Anna Arrowsmith (born Anna Imogen Thompson 15 January 1972), who works under the pseudonym Anna Span, is a former English pornographic film director and producer. She makes frequent public appearances, speaking on sex, pornography and feminism. ...
,
Tristan Taormino Tristan Taormino (born May 9, 1971) is an American feminist author, sex educator, and pornographic film director. She is most recently known for her book ''Opening Up: A Guide to Creating and Sustaining Open Relationships,'' which is often recomm ...
,
Émilie Jouvet Émilie Jouvet (born 29 July 1976) is a French filmmaker, photographer and contemporary artist. Biography In 2006 she directed her first feature, a post-porn and feminist pro-gender queer lesbian and transgender film, ''One Night Stand (2006 ...
, and
Maria Beatty Maria Beatty is a Venezuelan filmmaker who directs, acts, and produces. Her films are often made in black and white and cover various aspects of female sexuality, including BDSM and fetishism. She was inspired by expressionist German cinema, Fr ...
. Some of these directors make feminist pornography or pornography targeted at a female audience, while others cater to couples. The channel also broadcasts short films by Swedish filmmaker Mia Engberg, who, along with twelve other directors, produced a collection of feminist pornographic short films entitled ''
Dirty Diaries ''Dirty Diaries'' is a 2009 collection of thirteen short films of feminist pornography made by Swedish activists and artists and produced by Mia Engberg. The individual films are highly diverse in content, although many of them feature humour and ...
''.


References


External links

*{{Official website, http://www.dusk-tv.com/ Television channels in the Netherlands Pornographic television channels Women's erotica and pornography Sex-positive feminism Feminist pornography Feminism and pornography Women and sexuality