''Duga'' (''Дуга'', ; meaning ''Rainbow'' in English) was a high circulation Yugoslav and Serbian biweekly newsmagazine, which was published from the early 1970s until the 2000s by the Belgrade-based BIGZ publishing company. It had a predecessor which was closed in the 1960s.

History and profile

Led by Aleksandar "Saša" Badanjak, ''Duga'' magazine was launched by the same staff that had previously worked on the ''Eva i Adam'' (Eve and Adam)

erotic magazine Pornographic magazines or erotic magazines, sometimes known as adult, sex or top-shelf magazines, are magazines that contain content of an explicitly sexual nature. Publications of this kind may contain images of attractive naked subjects, as is ...

. Having reached a circulation of 270,000 copies in SFR Yugoslavia, with particular popularity in SR Slovenia, ''Eva i Adam'' was eventually shut down in the early 1970s by executive order of the City Committee of the Communist League's Belgrade branch amid public morality accusations of 'spoiling the youth'. Just like at ''Eva i Adam'' previously, Badanjak assumed the editor-in-chief role at the newly-launched ''Duga'' as well. At its inception, the Belgrade-based biweekly magazine's initial circulation was around 90,000 copies. ''Duga'' quickly became famous for opposition to communism, and interviews with Yugoslav dissidents. In SFR Yugoslavia, from the 1980s especially, the media freedoms existed that were unimaginable in other communist countries. Nevertheless, chief editors were often sacked due to publishing controversial material. In the 1990s ''Duga'' continued controversial reporting, until Dada Vujasinovic was shot dead in 1994, possibly due to an unflattering article about the Serbian warlord and gangster

Arkan Željko Ražnatović (, ; 17 April 1952 – 15 January 2000), better known as Arkan (), was a Serbian mobster, politician, sports administrator, paramilitary commander and head of the Serb paramilitary force called the Serb Volunteer Guard duri ...

. It also carried a column by Mira Markovic, wife of

Slobodan Milosevic Slobodan ( sr-Cyrl, Слободан) is a Serbo-Croatian masculine given name which means "free" (''sloboda'' / meaning "freedom, liberty") used among other South Slavs as well. It was coined by Serbian liberal politician Vladimir Jovanović ...

and sociology professor, that often had poetic reports about the seasons amid horrible events in the country, but also carried indirect announcements of high politics sackings in the government. Her column was printed in the magazine until 1997.

References

{{Authority control Biweekly magazines Defunct magazines published in Serbia Eastern Bloc mass media Magazines with year of establishment missing Magazines with year of disestablishment missing Mass media in Belgrade News magazines published in Europe Magazines published in Serbia Serbian-language magazines Defunct magazines published in Yugoslavia