Dubsmash was an American video sharing social media service application for iOS and

Android Android may refer to: Science and technology * Android (robot), a humanoid robot or synthetic organism designed to imitate a human * Android (operating system), Google's mobile operating system ** Bugdroid, a Google mascot sometimes referred to ...

. Founded in Germany by Jonas Drüppel, Roland Grenke, and Daniel Taschik, the company relocated from Germany to Brooklyn in 2016. On December 13, 2020, Reddit announced that it had acquired Dubsmash. In 2021, Reddit announced the integration of Dubsmash's tools and technology with Reddit's own video creation features. Reddit announced that the integration would result in the shutdown of the standalone Dubsmash app on February 22, 2022, after which all user videos and posts would be made inaccessible unless downloaded by the user prior. As of February 22, the dubsmash.com URL redirects to www.reddit.com and the app is no longer available through the App Store on iOS devices, or the Play Store on

devices. Reddit has created the r/Dubsmash subreddit for users to keep in touch. Using the application, users could choose an audio recording or soundbite from movies, shows, music, and internet trends and record a video of themselves 'dubbing' over that piece of audio.

Features

Dubsmash allowed users to videotape themselves while lip syncing over audio clips and including sections of songs, movies, and famous quotes. Users could upload their own audio and add colour but not filters and text animation to their videos.

Development

The app's creators had previously made two other apps which were not as successful. Their last app prior to Dubsmash was called Starlize, which aimed to allow users to create music videos. Finding out that this app was too complex for users, the creators decided to move on to shorter length videos with an emphasis on ease of use, creating Dubsmash.

Reception

Within a week of the app's launch on November 19, 2014, it had reached the number one position in Germany, later reaching the same position in over 29 other countries. As of June 2015 it had been downloaded over 50 million times in 192 countries.

Data breach

On February 18, 2019, Dubsmash had a

data breach A data breach is a security violation, in which sensitive, protected or confidential data is copied, transmitted, viewed, stolen or used by an individual unauthorized to do so. Other terms are unintentional information disclosure, data leak, info ...

; over 162 million accounts were compromised and its database was put for sale on the

Dream Market Dream Market was an online darknet market founded in late 2013. Dream Market operated on a hidden service of the Tor network, allowing online users to browse anonymously and securely while avoiding potential monitoring of traffic. The marketplace ...

. Passwords were stored as

PBKDF2 In cryptography, PBKDF1 and PBKDF2 (Password-Based Key Derivation Function 1 and 2) are key derivation functions with a sliding computational cost, used to reduce vulnerabilities of brute-force attacks. PBKDF2 is part of RSA Laboratories' Publ ...

Legacy

In 2015, Barbadian singer

Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, actress, and businesswoman. Born in Saint Michael and raised in Bridgetown, Barbados, Rihanna auditioned for American record producer Evan Rogers who invited her to the ...

had used Dubsmash to tease her song " Bitch Better Have My Money". Later in that year, American singer Selena Gomez used the app on The Tonight Show Starring Jimmy Fallon. Dubsmash was initially seen as a competitor during the development of Instagram Stories by Facebook, according to software engineer Michael Sayman who had worked on the development of Stories. When Reddit acquired the app, it was reported that 30% of users were posting videos daily, and the app was receiving 1 billion video views per month. A year before it was acquired by Reddit, in December 2019, the app was downloaded 408,000 times, compared to TikTok's 4.5 million downloads in the same month. That number eventually dropped to 63,000 downloads per month, while TikTok's downloads rose to 4.6 million.

References

External links

*{{Official, http://www.dubsmash.com/ Android (operating system) software Internet properties established in 2014 Internet properties disestablished in 2022 IOS software Defunct social networking services