Drive In (TV Program)
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''Drive In'' is an Italian television variety show, created by Antonio Ricci. The show's six seasons were broadcast by Italia 1 from 1983 to 1989. It was referred as the most innovative and popular Italian television show of the 1980s.Aldo Grasso – Massimo Scaglioni, ''Enciclopedia della Televisione'', Garzanti, Milano, 1996 – 2003, p.215


History

The show revolutioned Italian TV conventions and languages, presenting a zany, sharp and fast-paced type of humor, partly imported from the model of the '' Saturday Night Live''. It also proposed a new, different image of the women, more sensual and transgressive. Due to its high audience ratings, it has a key role in the success of Silvio Berlusconi's
Fininvest Finanziaria d'investimento Fininvest S.p.A., known as Fininvest S.p.A., is an Italian holding company controlled by the Berlusconi family and managed by Silvio Berlusconi's eldest daughter Marina Berlusconi. Structure The Fininvest group is co ...
(now
Mediaset Mediaset Italia S.p.A., also known as Mediaset, is an Italian-based mass media company which is the largest commercial broadcaster in the country. The company is controlled by the holding company MFE - MediaForEurope. Founded in 1987 by former ...
). The show launched the careers of several comedians (such as Ezio Greggio, Giorgio Faletti, Francesco Salvi) as well as of a number of showgirls (including
Tinì Cansino Tinì Cansino, stage name of Photina Lappa (born 23 September 1959), is a Greek actress and television personality, mainly active in Italy. Biography Born in Volos, she studied ballet, and made her television debut in the show ''Playgirl'', ...
and Lory Del Santo). It generated a series of imitation programs, several of them also created by the same Antonio Ricci.


References


Further reading

* Joseph Baroni. ''Dizionario della Televisione''. Raffaello Cortina Editore, pp. 139–142. .


External Links

* Italian television shows Variety television series Italian comedy television series Italia 1 original programming {{Italy-tv-prog-stub