Drifter was a
wafer-based chocolate bar.
Rowntree's launched Drifter in 1980, consisting of a wafer with
caramel
Caramel ( or ) is an orange-brown confectionery product made by heating a range of sugars. It can be used as a flavoring in puddings and desserts, as a filling in bonbons, or as a topping for ice cream and custard.
The process of caramelizatio ...
layered on top, covered with milk chocolate.
Nestlé
Nestlé S.A. (; ; ) is a Switzerland, Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other me ...
later produced the bar following their takeover of Rowntree's in 1988.
About
90 million bars were produced each year. Among its advertising slogans, it has been referred to as "the chewy chocolate biscuit that you really have to get your teeth into."
In 2007, Nestlé discontinued Drifter before reintroducing it in May 2008, enjoying a similar act of nostalgia as
Cadbury's Wispa bar. In October 2018, Drifter, which at the time was being produced at the Nestlé Fawdon factory in Newcastle Upon Tyne, UK, was discontinued by Nestlé due to low consumer demand.
The bar was advertised in the 1990s with a series of TV ads involving people speaking slang or jargon, with the tagline "do you catch my drift?".
McFlurry
In June 2011,
McDonald's
McDonald's Corporation is an American Multinational corporation, multinational fast food chain store, chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechri ...
introduced a limited edition Drifter
McFlurry
The McFlurry is a brand of flavored ice cream distributed and sold by the American-based international fast food chain McDonald's.
History
The McFlurry was created by Canadian McDonald's franchisee Ron McLellan in Bathurst, New Brunswick, in ...
which was available from 15 June until 26 July 2011.
See also
* List of chocolate bar brands
*
References
External links
* includes nutritional information
1980 establishments in England
Products introduced in 1980
Chocolate bars
{{food-product-stub