Dreft is a

laundry detergent Laundry detergent is a type of detergent (cleaning agent) used for cleaning dirty laundry (clothes). Laundry detergent is manufactured in powder (washing powder) and liquid form. While powdered and liquid detergents hold roughly equal share o ...

in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

and other markets. First produced by

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer hea ...

in 1933, it was the first

synthetic Synthetic things are composed of multiple parts, often with the implication that they are artificial. In particular, 'synthetic' may refer to: Science * Synthetic chemical or compound, produced by the process of chemical synthesis * Synthetic o ...

detergent. The

Fairy A fairy (also fay, fae, fey, fair folk, or faerie) is a type of mythical being or legendary creature found in the folklore of multiple European cultures (including Celtic, Slavic, Germanic, English, and French folklore), a form of spirit, ...

brand of

washing-up liquid Dishwashing liquid (or washing-up liquid in British English), also known as dishwashing soap, dish detergent, and dish soap is a detergent used to assist in dishwashing. It is usually a highly-foaming mixture of surfactants with low skin irri ...

and Cascade brand of dishwasher detergent are also sold under the name "Dreft" in some countries, including the

Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Netherl ...

and Belgium. In Canada, the laundry detergent is sold under the brand name Ivory Snow.

Technology

Synthetic detergents represented an improvement in laundry washing because these synthetic materials are less susceptible to hard water. The commercial availability of

fatty alcohol Fatty alcohols (or long-chain alcohols) are usually high-molecular-weight, straight-chain primary alcohols, but can also range from as few as 4–6 carbons to as many as 22–26, derived from natural fats and oils. The precise chain length varies ...

s opened the way for the production of the related

organosulfate Organosulfates are a class of organic compounds sharing a common functional group with the structure R-O-SO3−. The SO4 core is a sulfate group and the R group is any organic residue. All organosulfates are formally esters derived from alcohols ...

derivatives. In Germany, BASF started selling FeWA, followed by Dreft in the following year.Eduard Smulders, Wolfgang Rybinski, Eric Sung, Wilfried Rähse, Josef Steber, Frederike Wiebel, Anette Nordskog, "Laundry Detergents" in Ullmann’s Encyclopedia of Industrial Chemistry 2002, Wiley-VCH, Weinheim.

Marketing

By 1947, Dreft dishwashing detergent was released. Since the 1940s, hypoallergenic formulations of Dreft ("Dreft Stage 1" and "Dreft Stage 2") have been advertised as an ideal laundry detergent for washing baby linens. The slogan for Dreft is "For a Clean You Can Trust". It is generally marketed to mothers of newborns.

References

External links

Dreft official United States website
Procter & Gamble brands Laundry detergents Products introduced in 1933 {{product-stub