Dr. Brown's is a brand of

soft drink A soft drink (see § Terminology for other names) is a drink that usually contains water (often carbonated), a sweetener, and a natural and/or artificial flavoring. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a su ...

made by J & R Bottling. It is popular in the

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

region and

South South is one of the cardinal directions or Points of the compass, compass points. The direction is the opposite of north and is perpendicular to both east and west. Etymology The word ''south'' comes from Old English ''sūþ'', from earlier Pro ...

Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...

, but it can also be found in

Jewish Jews ( he, יְהוּדִים, , ) or Jewish people are an ethnoreligious group and nation originating from the Israelites Israelite origins and kingdom: "The first act in the long drama of Jewish history is the age of the Israelites""The ...

delicatessen Traditionally, a delicatessen or deli is a retail establishment that sells a selection of fine, exotic, or foreign prepared foods. Delicatessen originated in Germany (original: ) during the 18th century and spread to the United States in the m ...

s and upscale supermarkets around the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

and in English-speaking neighborhoods in

Israel Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...

. Slogans for the products have included "Imported From the Old Neighborhood" and "Taste of the Town."Hillinger, Charle
"Drink of the Deli People : Dr. Brown's Cream Soda Making Its Mark Outside of New York"
''Los Angeles Times'', July 04, 1986. Accessed December 5, 2014. Dr. Brown's was created in 1869 and was commonly sold in New York delicatessens and by soda salesmen who sold the product from door to door in Jewish neighborhoods. According to former marketing director, Harry Gold, a New York doctor used celery seeds and sugar to invent the soda and celery tonic now known as

Cel-Ray Cel-Ray is a celery-flavored soft drink from Dr Brown's. It is fairly easy to find in New York City, Philadelphia, Baltimore, and in South Florida, but rather obscure elsewhere. History Dr. Brown's sodas are kosher, are often sold in Jewish delic ...

, which was advertised as a "pure beverage for the nerves."Yin, Sandra ''The Oxford Encyclopedia of Food and Drink in America'', Volume 1, p. 651. However, some have speculated that there may never have been a Dr. Brown and that the name may have been only a marketing invention. In the early 1930s, before

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...

received

kosher (also or , ) is a set of dietary laws dealing with the foods that Jewish people are permitted to eat and how those foods must be prepared according to Jewish law. Food that may be consumed is deemed kosher ( in English, yi, כּשר), fro ...

certification, many Jews drank Cel-Ray soda as well as the other soda flavors that had been created by Dr. Brown's. The cans' current labels were designed by

Herb Lubalin Herbert F. Lubalin (; March 17, 1918 – May 24, 1981) was an American graphic designer. He collaborated with Ralph Ginzburg on three of Ginzburg's magazines: ''Eros'', ''Fact'', and ''Avant Garde''. He designed the typeface, ITC Avant Garde, ...

. Each of the six Dr. Brown's flavors is packaged with a New York vignette taken from old prints, to emphasize the brand's origins in 1800s New York. In 2013, J & R Bottling transferred the bottling rights to LA Bottleworks with the bottling of the product then continuing to be at the same facility. As of 2014, Dr. Brown's is produced by

PepsiCo PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manuf ...

in their New York City bottling plant. The Dr. Brown's brand is owned by the Honickman Beverage Group. Dr Browns line 12oz

Dr. Brown's varieties include cream soda (regular and diet), black cherry soda (regular and diet), orange soda, ginger ale, root beer, and

(

celery Celery (''Apium graveolens'') is a marshland plant in the family Apiaceae that has been cultivated as a vegetable since antiquity. Celery has a long fibrous stalk tapering into leaves. Depending on location and cultivar, either its stalks, lea ...

-flavored

soda Soda or SODA may refer to: Chemistry * Some chemical compounds containing sodium ** Sodium carbonate, washing soda or soda ash ** Sodium bicarbonate, baking soda ** Sodium hydroxide, caustic soda ** Sodium oxide, an alkali metal oxide * Sod ...

). Former flavors include Cola, Grape, Tune-Up (Lemon) and Club Soda. Dr. Brown's soda is typically sold in 12-ounce cans and one-liter plastic bottles, as well as two-liter bottles for the black cherry, cream, and root beer flavors. Dr. Brown's soda is also available in a 6-pack of 12-ounce glass bottles.

References

1869 introductions American soft drink brands Israeli cuisine Jewish American cuisine Jews and Judaism in New York City Jews and Judaism in Florida Kosher drinks {{Soft-drink-stub

See also

References