Dr. Squatch is an American

personal care Personal care or toiletries are consumer products used in personal hygiene, personal grooming or for beautification. Products Personal care includes products as diverse as cleansing pads, colognes, cotton swabs, cotton pads, deodorant, eye lin ...

brand that focuses on products using

natural ingredients A natural product is a natural compound or substance produced by a living organism—that is, found in nature. In the broadest sense, natural products include any substance produced by life. Natural products can also be prepared by chemical syn ...

marketed specifically to men. Now based in Los Angeles, the company was founded in 2013 in San Diego. Dr. Squatch's products are marketed as made without skin irritants, ingredients that are chemically derived or environmentally damaging, and are not

tested on animals Animal testing, also known as animal experimentation, animal research, and ''in vivo'' testing, is the use of non-human animals in experiments that seek to control the variables that affect the behavior or biological system under study. This ...

. As of 2021, the company's annual revenue is $100 million per year. In February 2021, Dr. Squatch was criticised for lack of diversity in its Super Bowl 2021 advert which featured "all white men" engaging in "manly things that men do". The commercial featured a man opening a pickle jar and another having their hair braided by their daughter.

Yardbarker Yardbarker is a digital media property focused on the publishing of sports and entertainment news and information. Founded in 2006, the property distributes content on Yardbarker.com, social media platforms and via third party syndication partne ...

criticised the juvenile humour, describing it as it "trying way too hard."

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* 2015 establishments in California Personal hygiene products Manufacturing companies based in Los Angeles American brands American companies established in 2015 {{Manufacturing-company-stub