Downy, also known as Lenor in
Europe,
Russia and
Japan
Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...
, is an American brand of
fabric softener produced by
Procter & Gamble that was introduced in 1960.
Brand history
Lenor is a brand name of
fabric softener and dryer sheets, also produced by P&G, sold in Europe, Russia and Japan. Lenor fabric softener had entered
China
China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...
in 2007 but was subsequently discontinued. Scent beads under the brand Downy have been sold in China since December 2017. Plans to rebrand Lenor as Downy in the
UK were dropped in 2002.
Awards
For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Environmental Heroes of the Year" to Downy in 2012.
Advertising
Amy Sedaris and
Tituss Burgess are the talents hired to promote the Downy/Lenor ''Unstopables'' In-Wash Scent Boosters range in both the US and the UK. The commercials were filmed by
Grey Advertising. Its most recent television commercial features the
Backstreet Boys.
See also
*
Down feather
*
Downey
References
*
External links
Downy Official Site
on HowStuffWorks.com
Cleaning product brands
Cleaning product components
Procter & Gamble brands
Products introduced in 1960
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