"Down in the DM" is a song by American rapper

Yo Gotti Mario Sentell Giden Mims (born May 19, 1981), known professionally as Yo Gotti, is an American rapper, songwriter, and record executive. In 1996, Gotti released his debut album ''Youngsta's On a Come Up'' under the alias Lil Yo. He went on to re ...

. Released on October 27, 2015, as the

lead single A lead single (also known as a debut single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date. Release s ...

from his fifth studio album, ''

The Art of Hustle ''The Art of Hustle'' is the eighth studio album by American rapper Yo Gotti. It was released on February 19, 2016, by Epic Records and Yo Gotti's CMG record label. The album was supported by two singles: " Down in the DM", and "Law" featuring E- ...

'' (2016), it was produced by Ben Billions and Schife. The song was officially credited as featuring

Nicki Minaj Onika Tanya Maraj-Petty (; born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian-born rapper based in the United States. She is known for her musical versatility, animated flow in her rapping, alter egos and accent ...

on US charts due to her remix version. The song peaked at number 13 on the US ''Billboard'' Hot 100, making it Yo Gotti's first top 40 entry.

Critical reception

Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first kno ...

'' named the remix of "Down in the DM" one of the 30 best songs of the first half of 2016: "On paper, a 34-year-old

Southern rap Southern hip hop, also known as Southern rap, South Coast hip hop, or dirty south, is a blanket term for a regional genre of American hip hop music that emerged in the Southern United States, especially in Atlanta, New Orleans, Houston, Memphi ...

lifer talking about his social media game should be embarrassing, but Yo Gotti has the right amount of bounce, humor and R-rated come-ons. Meanwhile, Nicki Minaj shows up to point out who's really in charge."

Chart performance

''Down in the DM'' debuted at number 87 on the US ''Billboard'' Hot 100 for the chart dated December 19, 2015. Following the release of the

-assisted remix, the song climbed from number 31 to a new peak at number 18 on the chart. The Hot 100 lift came largely thanks to a 154% increase in weekly sales. The song shifted 51,349 paid US downloads during the February 5–11 tracking period and ranked as that week’s number 12 digital song. The arrival of the remix additionally soared streams for the song by 59% to 7.2 million, with Spotify leading with 38% of overall plays across streaming providers. On May 29, 2020, the single was certified

triple platinum Music recording certification is a system of certifying that a music recording has shipped, sold, or streamed a certain number of units. The threshold quantity varies by type (such as album, single, music video) and by nation or territory (see ...

by the

Recording Industry Association of America The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...

(RIAA) for combined sales and streaming units of over three million units in the United States.

Music video

The song's accompanying

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...

premiered on February 4, 2016, via Yo Gotti's

Vevo Vevo ( , an abbreviation for "Video Evolution", stylized as VEVO until 2013) is an American multinational video hosting service, best known for providing music videos to YouTube. The service is also available as an app on selected smart TVs, di ...

channel. The video features

cameo appearance A cameo role, also called a cameo appearance and often shortened to just cameo (), is a brief appearance of a well-known person in a work of the performing arts. These roles are generally small, many of them non-speaking ones, and are commonly eit ...

s by

CeeLo Green Thomas DeCarlo Callaway - Burton (born May 30, 1975), known professionally as CeeLo Green (or Cee Lo Green), is an American singer, songwriter, rapper, record producer and actor. He is known for his work in hip hop and R&B, including the Gnarls ...

Machine Gun Kelly George Kelly Barnes (July 18, 1895 – July 18, 1954), better known by his pseudonym "Machine Gun Kelly", was an American gangster from Memphis, Tennessee, active during the Prohibition era. His nickname came from his favorite weapon, a Thomps ...

, YG,

Rae Sremmurd Rae Sremmurd ( ; "Drummers Ear" spelled backwards) is an American hip hop duo originating from Tupelo, Mississippi, formed by two brothers, Slim Jxmmi and Swae Lee. In 2013, they signed a record deal with Mike Will Made It's EarDrummers impri ...

and

DJ Khaled Khaled Mohammed Khaled (born November 26, 1975), known professionally as DJ Khaled, is an American DJ, record executive, record producer and rapper. Khaled first gained recognition as a radio host in the 1990s on the radio station WEDR, 99 Ja ...

. ''

Rap-Up ''Rap-Up'' is a magazine launched in 2001 by founder Devin Lazerine. The publication was originally a website devoted to hip hop, until Lazerine decided to pitch the possibility of a magazine to several publishers. The magazine is focused on the ...

'' ranked it at number 20 on their list of 20 Best Music Videos of 2016.

Remixes

On February 4, 2016, the official remix of the song, featuring vocals from American rapper

, was released. "Down in the DM" has been also unofficially remixed several times by various artists, including

Rick Ross William Leonard Roberts II (born January 28, 1976), known professionally as Rick Ross, is an American rapper. Prior to releasing his debut single, "Hustlin'", in 2006, Ross was the subject of a bidding war, receiving offers from Sean Combs, D ...

K. Michelle Kimberly Michelle Pate (born March 4, 1982) is an American singer, actress, and television personality. She is most known from VH1's '' Love & Hip Hop: Atlanta'' and after appearing as a regular cast member for two seasons on the reality televi ...

and

Chrisette Michele Chrisette Michele Payne (born December 8, 1982) is an American R&B and soul singer. She won a Grammy Award for Best Urban/Alternative Performance in 2009 for her song " Be OK" (featuring will.i.am). She was previously signed to Motown Record ...

Charts

Weekly charts

Year-end charts

Certifications

References

External links

* 2015 songs 2015 singles Yo Gotti songs Nicki Minaj songs Epic Records singles Songs written by Yo Gotti Songs written by DJ Khaled Songs written by Benjamin Diehl {{2010s-hiphop-single-stub Songs written by Nicki Minaj