"Down" is a single by American singer, songwriter and rapper Jessi. It was released on July 6, 2018 by

YMC Entertainment YMC Entertainment () was a South Korean entertainment company established in 2010 by Cho Yoo-myung, the eldest son of Trot (music), trot singer Tae Jin-ah. The company has been home to artists such as Shin Bo-ra, Kassy and Soulights, as well as ...

as her last release with the company, and distributed by LOEN Entertainment.

Background and release

The rapper announced the single by posting several teaser videos in July, the first being released on July 4, 2018, on the YMC Entertainment YouTube channel. The single was released on July 6, 2018, by YMC Entertainment, as her last release with the company following her contract expiration with the agency in October 2018, the single's music video was released on the same day. On the single's release day, Jessi posted scenes from the music video on her personal Instagram account and wrote that she is "Breaking Korea's societal norms" in the music video. The music video was Directed by Korlio (August Frogs).

Composition

The single was written by Jessi, Double K,

Gray Grey (more common in British English) or gray (more common in American English) is an intermediate color between black and white. It is a neutral or achromatic color, meaning literally that it is "without color", because it can be composed o ...

, and Danny Chung. "Down" is a Hip-hop and

Tropical house Tropical house, also known as trop house, is a subgenre of house music, and a derivation of tropical music, with elements of dancehall and Balearic house. Artists of the genre are often featured at various summer festivals such as Tomorrowland. T ...

song.

Controversy

The single caused controversy in conservative South Korea due to its music video, which was filmed at the beach and featured Jessi wearing a bikini and twerking. Replying to her critics, Jessi stated, "My new song has a tropical vibe, so I wore swimsuits often; but because it doesn't fit with the Korean standards, I received a lot of hate ... I'm okay now. I hope all women live with confidence. I believe that being able to show confidence in your body is a good thing".

Promotion

Live performances

To promote the single, Jessi performed in, ''

The Show Show or The Show may refer to: Competition, event, or artistic production * Agricultural show, associated with agriculture and animal husbandry * Animal show, a judged event in the hobby of animal fancy ** Cat show ** Dog show ** Horse show ** Sp ...

'' July 10, 2018, ''

Show Champion ''Show Champion'' (Korean: 쇼 챔피언) is a South Korean music television program broadcast live by MBC M every Wednesday at Bitmaru Broadcasting Center in Ilsan. Hosts * Shindong (February 14, 2012 – December 25, 2012) * Hahm Eun-jung ...

'' on July 11, '' Music Bank'' on July 13, ''

Show! Music Core ''Show! Music Core'' (), or simply ''Music Core'' is a South Korean music television program broadcast by MBC. It airs live every Saturday at 15:30 (KST). The show features some of the latest and most popular artists who perform live on stage. ...

'' on July 14, ''

Inkigayo ''Inkigayo'' ( ko, 인기가요; English title: ''The Music Trend'', previously ''Popular Song'') is a South Korean music program broadcast by SBS. It airs live every Sunday. The show features some of the latest and most popular artists who p ...

'' on July 15, and ''

Simply K-Pop ''Simply K-Pop'' (; also known as ''Simply K-pop Con-Tour'' or ''Simply Con-tour'') is a South Korean music television program broadcast by Arirang TV. Originally called ''The M-Wave'', the show's title was changed to ''Wave K'' in 2011, and rena ...

'' on July 27.

References

{{Jessi 2018 singles Jessi (musician) songs