Double Diamond is the name of a design process model popularized by the British Design Council in 2005, and adapted from the divergence-convergence model proposed in 1996 by Hungarian-American linguist

Béla H. Bánáthy Béla Heinrich Bánáthy ( hu, Bánáthy Béla; December 1, 1919 – September 4, 2003) was a Hungarian-American linguist, and Professor at San Jose State University and UC Berkeley. He is known as founder of the White Stag Leadership Developme ...

. The two diamonds represent a process of exploring an issue more widely or deeply (divergent thinking) and then taking focused action (convergent thinking). It suggests that the

design process A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design'' ...

should have four phases: *Discover: Understand the issue rather than merely assuming it. It involves speaking to and spending time with people who are affected by the issues. *Define: The insight gathered from the discovery phase can help to define the challenge in a different way. *Develop: Give different answers to the clearly defined problem, seeking inspiration from elsewhere and co-designing with a range of different people. *Deliver: Involves testing out different solutions at small-scale, rejecting those that will not work and improving the ones that will.

References

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