Double Decker (chocolate Bar)
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Double Decker is a British brand of
chocolate bar A chocolate bar (Commonwealth English) or candy bar (some dialects of American English) is a confection containing chocolate, which may also contain layerings or mixtures that include nuts, fruit, caramel, nougat, and wafers. A flat, easily brea ...
currently manufactured by Cadbury. First introduced in the UK in 1976, its name derives from the well-known
double-decker bus A double-decker bus or double-deck bus is a bus that has two storeys or decks. They are used for mass transport in the United Kingdom, the United States, New Zealand, Europe, Asia and also in cities such as Sydney; the best-known example is the ...
, with the buses themselves sometimes appearing in advertisements for the product. It is a mixture of milk chocolate,
nougat Nougat ( , ; ; az, nuqa; fa, نوقا) is a family of confections made with sugar or honey, roasted nuts (almonds, walnuts, pistachios, hazelnuts, and macadamia nuts are common), whipped egg whites, and sometimes chopped candied fruit. ...
, and crisp, crunchy cereal. This has proved to be a very popular recipe, being used in cakes and other confections.Berry, Steve & Norman, Phil – "The Great British Tuck Shop", Friday Books, 2012. pp.230–31


Description

The chocolate bar is structured in two layers; a lightly-whipped
nougat Nougat ( , ; ; az, nuqa; fa, نوقا) is a family of confections made with sugar or honey, roasted nuts (almonds, walnuts, pistachios, hazelnuts, and macadamia nuts are common), whipped egg whites, and sometimes chopped candied fruit. ...
layer, with a lower layer of cereal 'crispies', these are then coated in milk chocolate. Originally the bar contained
raisins A raisin is a dried grape. Raisins are produced in many regions of the world and may be eaten raw or used in cooking, baking, and brewing. In the United Kingdom, Ireland, New Zealand, and Australia, the word ''raisin'' is reserved for the dar ...
within the base layer; however, consumer research in the mid-1980s led to these being removed and the current formulation being introduced. Television adverts in the 1970s featured
Willie Rushton William George Rushton (18 August 1937 – 11 December 1996) was an English cartoonist, satirist, comedian, actor and performer who co-founded the satirical magazine ''Private Eye''. Early life Rushton was born 18 August 1937 in 3 Wilbraham Plac ...
before a mascot named Dougie the Double Decker Dog was introduced. The bar has a mass of approximately 54.5g although multipack bars are smaller at 37.3g. This increased from 42g in the 1970s and 51g in the 1980s, to a peak of 60g before attaining the current weight. It typically contains 9.9g of
fat In nutrition, biology, and chemistry, fat usually means any ester of fatty acids, or a mixture of such compounds, most commonly those that occur in living beings or in food. The term often refers specifically to triglycerides (triple est ...
, 38g of carbohydrates, 2.3g of
protein Proteins are large biomolecules and macromolecules that comprise one or more long chains of amino acid residues. Proteins perform a vast array of functions within organisms, including catalysing metabolic reactions, DNA replication, res ...
and 1060kJ (250kcal) of
energy In physics, energy (from Ancient Greek: ἐνέργεια, ''enérgeia'', “activity”) is the quantitative property that is transferred to a body or to a physical system, recognizable in the performance of work and in the form of hea ...
. The Double Decker no longer contains hydrogenated oil. The bar is manufactured in
Poland Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populou ...
. There also existed a 'Double Decker – Nuts' launched in 2004, which had the advertising slogan "crispy, crunchy, chewy and nutty". This chocolate bar was essentially a Double Decker with nuts contained within the nougat layer; however, it has since been discontinued. At the time it was distinctly aimed at males, and featured in '' Coronation Street'' credits during 2004. In August 2016 Cadbury launched ''Dinky Deckers'' as part of the Bite Size bag range which are mini Cadbury Double Deckers available in a 120g pouch bag.


See also

*
List of chocolate bar brands This is a list of chocolate bar brands, in alphabetical order. Flavour variants and discontinued chocolate bars are included. A chocolate bar, also known as a candy bar in American English, is a confection in an oblong or rectangular form ...


References

Products introduced in 1976 Brand name confectionery British confectionery Cadbury brands Chocolate bars Mondelez International brands {{Confection-stub