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DoubleTree by Hilton is an American hotel chain managed by
Hilton Worldwide
Hilton Worldwide (legally Hilton Worldwide Holdings Inc.) is an American multinational hospitality company that manages and franchises a broad portfolio of hotels and resorts. Founded by Conrad Hilton in May 1919, the corporation is now led b ...
. DoubleTree has been the fastest growing Hilton brand by number of properties since 2007, and by number of rooms from 2007 to 2015.
As of December 31, 2019, it has 587 properties with 135,745 rooms in 47 countries and territories, including 122 that are managed with 35,122 rooms.
DoubleTree competes in the full service category, alongside sister chain
Hilton Hotels & Resorts
Hilton Hotels & Resorts (formerly known as Hilton Hotels) is a global brand of full-service hotels and resorts and the flagship brand of American multinational hospitality company Hilton Worldwide, Hilton.
The original company was founded by C ...
. Among the many signature things that DoubleTree is known for are their
chocolate chip cookie
A chocolate chip cookie is a drop cookie that features chocolate chips or chocolate morsels as its distinguishing ingredient. Chocolate chip cookies originated in the United States around 1938, when Ruth Graves Wakefield chopped up a Nestl ...
s, which were originally made in the early 1980s for VIPs but now given to all guests and made by
Nashville
Nashville is the capital city of the U.S. state of Tennessee and the seat of Davidson County. With a population of 689,447 at the 2020 U.S. census, Nashville is the most populous city in the state, 21st most-populous city in the U.S., and the ...
-based Christie Cookie Company for over 30 years. In 2020, during the
COVID-19 pandemic
The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...
the brand published a home-adapted recipe for their cookies.
History
The first DoubleTree hotel opened in
Scottsdale, Arizona
, settlement_type = City
, named_for = Winfield Scott
, image_skyline =
, image_seal = Seal of Scottsdale (Arizona).svg
, image_blank_emblem = City of Scottsdale Script Logo.svg
, nick ...
, in 1969. It was located on the grounds of
Scottsdale Fashion Square and was built by Sam Kitchell.
[ The DoubleTree Hotels Corporation merged with the Guest Quarters Hotels Partnership of Boston in December 1993. The acquired hotels were rebranded under the DoubleTree name. The Doubletree Corporation later merged with the ]Promus Hotel Corporation
Promus Hotel Corporation was a hotel owner, management, and franchise company based in Memphis, Tennessee. Spun off from the Holiday Corp. in December 1989 as Promus Companies, the company became Promus Hotel Corporation in 1995 after the firm's g ...
in December 1997, bringing together the DoubleTree, Red Lion, Hampton Inn, and Embassy Suites
Embassy Suites by Hilton is a chain of upper upscale all-suite hotels trademarked by Hilton Worldwide. As of December 31, 2019, there are 257 locations in five countries and territories with 59,712 rooms. Similar to other Hilton brands, 212 Em ...
brands. In December 1999, Hilton Hotels Corporation acquired Promus Hotel Corporation, which brought Doubletree Hotels and other Promus hotel brands under the umbrella of the newly renamed Hilton Worldwide. In early 2011, Hilton Worldwide launched a logo and name rebranding for the chain, replacing the name "DoubleTree" with "DoubleTree by Hilton".
DoubleTree's strategy to grow the brand has been to convince operators of other brands to switch flags. This is in contrast to brands like Marriott
Marriott may refer to:
People
*Marriott (surname)
Corporations
* Marriott Corporation, founded as Hot Shoppes, Inc. in 1927; split into Marriott International and Host Marriott Corporation in 1993
* Marriott International, international hotel ...
or Sheraton which rely on new construction to grow their footprint. DoubleTree also provides lower cost options to improve properties, which help operators remain in the brand system.
On November 2, 2019, DoubleTree Cookie became the first cookie baked in space as ISS Commander Luca Parmitano of the European Space Agency baked the brand's cookie dough inside the prototype oven.
References
External links
*
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1969 establishments in Arizona
American companies established in 1969
Hotels established in 1969
Hilton Hotels & Resorts hotels
Hilton Worldwide