Doral is an American brand of
cigarette
A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhaled via the opp ...
s, currently owned and manufactured by the
R.J. Reynolds Tobacco Company.
History
Doral was introduced in 1969 and is available nationwide in the United States.
Originally a premium brand, the cigarettes were re-branded in 1984 as a savings brand. This made Doral the officially first branded cigarette to be in the value-savings market.
In 1984,
The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
tested various "low tar" and "low nicotine" brands and the tests concluded that Doral King Size and Doral King Size menthol had 5 MG of tar, 0,4 MG of nicotine and 3 MG of
carbon monoxide
Carbon monoxide (chemical formula CO) is a colorless, poisonous, odorless, tasteless, flammable gas that is slightly less dense than air. Carbon monoxide consists of one carbon atom and one oxygen atom connected by a triple bond. It is the simple ...
.
In 1999, it was reported that, due to R.J. Reynolds' sponsoring of various sport sponsorships, the brand was the third largest tobacco brand after
Marlboro
Marlboro (, ) is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (now separate from Altria) outside the US. The largest Mar ...
and
Newport.
In October 2014, it was reported that R.J. Reynolds might add another brand that had to be sold off to
Imperial Tobacco
Imperial Brands plc (formerly Imperial Tobacco Group plc), is a British multinational tobacco company headquartered in Bristol, England. It is the world's fourth-largest international cigarette company measured by market share after Philip Mor ...
(along with the
Kool
Kool may refer to:
People
* Kool (surname), surname of Dutch origin
* Robert "Kool" Bell (born 1950), American bassist and founder of Kool and the Gang
* Roger Kool (1954–2005), Singaporean DJ (Roger Kiew)
* Kool DJ Herc (born 1955), Jamaican†...
,
Salem,
Winston and
Maverick
Maverick, Maveric or Maverik may refer to:
History
* Maverick (animal), an unbranded range animal, derived from U.S. cattleman Samuel Maverick
Aviation
* AEA Maverick, an Australian single-seat sportsplane design
* General Aviation Design Burea ...
brands) to secure the approval of the
Federal Trade Commission
The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) antitrust law and the promotion of consumer protection. The FTC shares jurisdiction ov ...
to purchase the
Lorillard Tobacco Company
Lorillard Tobacco Company was an American tobacco company that marketed cigarettes under the brand names Newport, Maverick, Old Gold, Kent, True, Satin, and Max. The company had two operating segments: cigarettes and electronic cigarettes.
Th ...
. This did not happen, however, and R.J. Reynolds still sells the brand today.
Doral currently receives limited support from R.J. Reynolds, as
Pall Mall has taken over as the company's primary discount brand.
Advertisement
R.J. Reynolds made various poster adverts to promote the Doral brand. Magazine advertisements were done in comic strip format; such as one with a
lion tamer
Lion taming is the taming and training of lions, either for protection or for use in entertainment, such as the circus. The term often applies to the taming and display of lions and other big cats such as tigers, leopards, jaguars, black pa ...
worried about what his Doral pack sang.
Doral's current slogan is "Premium Taste, Guaranteed". An early slogan was "Taste me!" done with female voices on broadcast commercials. This was lampooned by
George Carlin
George Denis Patrick Carlin (May 12, 1937 – June 22, 2008) was an American comedian, actor, author, and social critic. Regarded as one of the most important and influential stand-up comedians of all time, he was dubbed "the dean of countercul ...
in his 1972 stand-up bit ''"Sex in Commercials"''.
In 1972 and 1973, Doral was a sponsor of the
NASTAR NASTAR (an acronym for NAtional STAndard Race) is the world's largest known recreational ski and snowboard race program. It allows ski or snowboard racers of all ages and abilities, through a handicap system, a way to compare themselves with one an ...
skiing competition, which they promoted with a "Doral-NASTAR Award".
R.J. Reynolds also printed
cigarette card
Cigarette cards are trading cards issued by tobacco industry, tobacco manufacturers to stiffen cigarette packaging and nicotine marketing, advertise cigarette brands.
Between 1875 and the 1940s, cigarette companies often included collectible ca ...
s for Doral during the years 2000-2001.
As of 2019, Doral held a market share of less than 1%.
See also
*
Tobacco smoking
Tobacco smoking is the practice of burning tobacco and ingesting the resulting smoke. The smoke may be inhaled, as is done with cigarettes, or simply released from the mouth, as is generally done with pipes and cigars. The practice is believed ...
References
R. J. Reynolds Tobacco Company brands
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