Donna Hoffman is the Louis Rosenfeld Distinguished Scholar and Professor of Marketing at the
School of Business at
The George Washington University
, mottoeng = "God is Our Trust"
, established =
, type = Private federally chartered research university
, academic_affiliations =
, endowment = $2.8 billion (2022)
, preside ...
. She is the co-founder of eLab, an online laboratory for consumer behavior research and the Co-Director of the
Center for the Connected Consumer.
Academic career
Hoffman has a
B.A
Bachelor of arts (BA or AB; from the Latin ', ', or ') is a bachelor's degree awarded for an undergraduate program in the arts, or, in some cases, other disciplines. A Bachelor of Arts degree course is generally completed in three or four years ...
degree from the
University of California at Davis
The University of California, Davis (UC Davis, UCD, or Davis) is a public land-grant research university near Davis, California. Named a Public Ivy, it is the northernmost of the ten campuses of the University of California system. The institut ...
, and an M.A. and Ph.D. from the
L. L. Thurstone Psychometric Laboratory at the
University of North Carolina at Chapel Hill
A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United States ...
.
Research
Her award-winning research focuses on online consumer behavior, Internet marketing strategy, and consumer perceptions and implications of emerging technology including the IoT and AI. She has published widely in the top marketing and management journals and speaks frequently on the topic of online marketing strategy. Hoffman was awarded the prestigious William O'Dell Award for long-term research impact and is the recipient of the Sheth Foundation/Journal of Marketing Award for her long-term contributions to the marketing discipline.
Prior to her appointment at The George Washington University, Hoffman was the Chancellor's Chair at the University of California, Riverside, and also served on the faculty at Columbia University, University of Texas at Dallas, and Vanderbilt University. At Vanderbilt, Hoffman launched the first graduate business program in electronic commerce in the country and, together with
Tom Novak
Thomas P. Novak is the Denit Trust Distinguished Scholar and Professor of Marketing at The George Washington University School of Business, where he co-directs the Center for the Connected Consumer and the Connected Consumer Panel. Professor No ...
created the first iteration of eLab. They also co-founded the Sloan Center for Internet Retailing, one of the
Alfred P. Sloan's Industry Centers.
External links
Alfred P. Sloan's Industry CenterseLabJoin the Connected Consumer PaneleLab eXchangeA. Gary Anderson Graduate School of ManagementUniversity of California, RiversideCenter for the Connected Consumer
George Washington University faculty
University of California, Davis alumni
University of North Carolina at Chapel Hill alumni
Living people
American business theorists
Year of birth missing (living people)
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